ROI Minds

Google ads

Google Shopping Ads for ecommerce

Quick Guide On Google Shopping Ads For Ecommerce In 2021

Google shopping ads or Products listing ads(PLAs) appear on top of SERPs before the organic results.  It allows website owners to set their desired cost per click on their products which are displayed above the fold and before any google text ads. According to a study, Google shopping ads are better at converting a customer …

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Google Shopping Ads

What’s The Secret To Successful Shopping Ads?

For a successful eCommerce account, there is a need for a secret sauce of successful shopping campaign strategy. This is because Shopping campaigns play a vital role in e-commerce Google ad accounts with the budget allocation of above 60% of the account budget.  Firstly let’s understand what is a Google shopping Ads? Google shopping ad …

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Remarketing Lists for Search Ads

All You Need To Know About Remarketing Lists for Search Ads (RLSA)

RLSA Stands for Remarketing list for search ads. RLSA allows you to customize search ads campaigns for people who have previously visited your site. Additionally it let’s you tailor your bids and ads to these visitors when they’re searching on Google and search partner sites. When any visitor leaves a site, remarketing lists help connect …

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Google ads bidding strategies

How To Choose The Right Bid Strategy In Google Ads

A bidding strategy could be a campaign with a particular focus, hooked in to a two primary criterias:  Campaigns Network Targeting (Display or Search)  Your focus: clicks, impressions, conversions or views  The idea behind these strategies is that they assist you to accomplish specific goals looking at what your target market is. You’ll use them …

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