What is a business or a brand looking for? A load of customers. Of course, any business would want to reach customers in a seamless way to drive its sales and add to the profits. The digital world is changing the way businesses think today. With the digitizing of marketing, Google shopping campaigns are also …
Best Practices To Optimize Google Smart Shopping Campaigns Read More »
What is Smart Display Marketing? Smart Display Marketing is often considered a glimpse into the longer term of marketing because it uses cutting-edge technologies developed by Google. At its core, Smart Display Marketing is all about AI and marketing automation. The basic idea for this concept is to automate things like bidding, targeting and ad …
What is a Smart Display Campaign & How It Works? Read More »
Google Ads, formerly known as Adwords, is probably one of the most successful methods to drive qualified traffic to your business whenever they are looking for acquiring products or services. It allows you to make and offer all coordinated ads through which your business will appear on the search results page when your optimal clients …
Let’s talk about two giants of PPC: Google Shopping and Facebook Ads. Most of the advertisers got confused in determining which platform they should invest their budget and which is better for their business. Most of the advertisers start with their guesswork while selecting the PPC platform. But for the profitable campaign, it should start …
Which is Better Google Shopping Ads or Facebook Ads? Read More »
Having a profitable PPC campaign is a great accomplishment. After such an achievement you may want to expand further because, why not? The key here is to begin getting more impressions and clicks without an excessive number of changes in your keywords, ads, landing pages, and other settings. The mix of the correct search terms, …
Introduction “Google Ads” is considered as one of the major marketing channels especially in eCommerce businesses. If you’re looking for the best option to boost and get more traffic on your landing pages, than Google Ads for eCommerce is the best option. Generating leads and more sales is done with utmost efficiency through Google Ads. …
How To Get 10x ROI For Your eCommerce Website With Google Ads (PPC) Read More »
Shopping Actions simply enable retailers to show their products on different Google platforms like Google Shopping, Google Shopping mobile app including Google Search, Google Assistant for mobile and Google Home devices. Under the Shopping Actions program, it offers the shoppers a universal cart with Google Shopping experience that they can use regardless of whether they’re …
eCommerce business owners are always looking for opportunities to increase the conversion rate that helps to grow their business. Here most valuable tips for increasing the conversion rate for your site. What Is a Conversion Rate: Before proceeding you must understand what is a conversion rate and what is the average conversion rating that occurs …
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When you run paid ads, CTR is considered as the most valuable element in terms of overall paid results. CTR stands for click-through rate and it is calculated based on the received clicks divided by the number impression. For example, if you have received 10 clicks and 200 impressions then your CTR will be 5%. …
Tracking of conversion is one of the essential parts of Google ads. If you did not track your conversion then you did not differentiate between your visitor and your customer in that case both get counted as visitors. This is definitely not quite helpful for you. In this way, you are just spending your money …
