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performance max campaigns

Performance Marketing For DTC Brands

The Ultimate Guide to Performance Marketing for DTC Brands (With Case Study)

In today’s highly competitive business environment, direct-to-consumer (DTC) brands often struggle to achieve the required growth, engagement, and customer loyalty in the long run. The biggest reason? Well, it needs a strategic approach, and this is exactly where the role of DTC performance marketing comes into play. It’s a powerful tool that allows brands to …

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Google Performance Max Campaigns

Everything You Need to Know About Google’s Performance Max Campaigns

The Performance Max Campaign is the latest entry in the Google Ads network. Performance Max Campaign is the next step towards automation by Google Ads, and it combines all ad networks provided by the Google ads network.  Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google …

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