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Performance Max

Performance Marketing For DTC Brands

The Ultimate Guide to Performance Marketing for DTC Brands (With Case Study)

DTC Marketing / By

In today’s highly competitive business environment, direct-to-consumer (DTC) brands often struggle to achieve the required growth, engagement, and customer loyalty in the long run. The biggest reason? Well, it needs a strategic approach, and this is exactly where the role of DTC performance marketing comes into play. It’s a powerful tool that allows brands to …

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How do Asset Groups work in Performance Max?

How Do Asset Groups Work in Performance Max Campaigns?

Performance Max / By

Performance Max Campaigns bring about many additional features in Google Ads, such as asset-based groups and asset-rich ads. A significant difference between Performance Max and traditional campaigns is “Automation.” Performance Max Campaign is an automated campaign that works on a machine-learning model to optimize asset groups. What Is An Asset Group? Asset groups are identical …

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Create A Performance Max Campaign

How To Create An Effective Performance Max Campaign?

Performance Max / By

The consumer journey is constantly changing and becoming more complicated. Customers today engage across several channels thanks to new ways to discover, search for, and make purchases. For a marketer, it can be hard to keep up with these changes; that’s why advertisers are turning to automation to engage more and more customers. Therefore, they …

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