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Digital Marketing eCommerce Ads Google Ads

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Pay-per-click (PPC) campaigns can be an excellent way to increase traffic, leads, and ROI. In fact, businesses earn $8 on average for every dollar spent on Google Ads.

Although PPC appears a fantastic opportunity, creating profitable campaigns can take time, effort, and money. You could lose money if you don’t have a strong strategy or monitor your campaigns. WordStream says the average small business loses 25% of its PPC budget on wasted spending.

If you work in PPC marketing, you may know how time-consuming these campaigns can be.

Before starting a campaign, you should consider keywords, what your competitors are bidding on, and how much money you’re willing to spend. Following the launch, you’ll need to monitor the campaigns, make necessary changes, and occasionally adjust your budget.

This process can be intimidating if you have a lot of other marketing tasks on your plate.

Fortunately, if you want to reduce these tasks and make room for new projects, many tools are available to help you build, manage, monitor, and adjust your campaigns, bids, and budgets.

Some are inexpensive, while others provide automated features to reduce the need for unnecessary human intervention. These tools are general PPC management, bid management, or reporting tools.

This blog post highlights 12 PPC management tools and software to assist you in developing a less time-consuming and more profitable PPC process.

PPC management tools

PPC Management Tools

1. WordStream PPC Advisor

Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription.

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter

WordStream’s PPC Advisor is aimed at small business owners who want to take full advantage of PPC but lack the funds to hire experts or advisors. The software is compatible with Google Ads, Bing Ads, and other major advertising platforms.

With WordStream Advisor, you can activate the “20 Minute Work Week” tool, which will analyze your PPC campaigns and send recommendations on how to improve them quickly. These changes can then be made using the Wordstream software.

You can create campaigns, identify positive and negative keywords, and make budget adjustments. You can also use the software to create optimized landing pages and track and build reports based on conversion and call data.

WordStream offers a seven-day trial to those who fill out a contact information form.

2. Optmyzr

Cost: $499/month (Pro), $799/month (Pro+). The Enterprise version’s cost is unspecified.

Integrations include: Google, Bing, and Yahoo ads programs

Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk for marketers or agencies with larger budgets, an interest in running multiple PPC campaigns, or simply wanting more automated features.

This paid platform, like WordStream, allows you to launch, track, and manage PPC campaigns across multiple platforms. According to the Optmyzr website, all versions of the software allow users to automate scripts, alerts, and reports. Each membership also includes biannual product training sessions with Optmyzr representatives.

Automyzr, one of Optmyzr’s tools, allows users to upload and generate campaigns in a bull from data sources such as spreadsheets or integrations.

Once the data is uploaded, a user can use specific criteria such as “brand” or “product” to generate ad names and other elements automatically.

Joe Martinez, named one of PPC Hero’s top 25 PPC experts in 2017 and 2018, highly recommends this software. He claims that the PPC manager benefits both lead-generation and eCommerce accounts.

“Optmyzr enables marketers to easily see performance data in their accounts and make real-time adjustments.” “I can also use their script library to automate certain tasks I have to do regularly,” he says.

He also mentions how the software has saved him significant time over the years. “I can rely on the tool to handle many tedious, high-level tasks, giving me more time to focus on strategy or deeper analysis in the account’s critical areas.”

3. Google Ads Editor

Cost: Free to Google Ads advertisers

Integrations: Google Ads

This downloadable desktop application, formerly known as AdWords Editor, allows you to create, track, and edit Google advertisements.

In addition to monitoring performance, the app allows you to make bulk changes to multiple ads. Preview edits in draft mode before they go live and build or revise your ads offline.

The editor works in tandem with Google Ads, allowing users to create and assign bid strategies to campaigns specific to the Google bod strategy. To manage a Google Ads campaign through the Ads Editor, you must first create one.

If you’re only trying to master one PPC strategy at a time and want to start with Google, this tool could be an inexpensive and simple option.

However, unlike WordStream or paid PPC managers, Google Ads Editor does not provide you with similar automation options or improvement suggestions. As a result, more manual adjustments and monitoring may be required.

Google Ads Management

4. Bing Ads Editor

Cost: Free to Bing advertisers

Integrations: Bing Ads

While many marketers think of Google as their primary PPC option, Bing PPC has gained traction due to the search engine’s five billion daily inquiries.

Bing, like Google, provides similar software for its search engine’s PPC ads. You can make offline changes to your ads, similar to the Google Ads Editor, and then upload them to the online platform once you regain internet access.

This management tool can also research keywords, manage your bids, and track your performance.

Like Google Ads Editor, this tool does not provide any automation tools and is only available to those with a Bing Ads account or campaign.

5. SEMRush PPC ToolKit

Cost: $99 (Pro), $199 (Guru), $399 (Business), Enterprise edition varies by company

Integrations include: Google Ads, Bing Ads

The PPC management services provided by SEMRush focus on competitive research, keyword research, and campaign planning.

When researching competitors on SEMRush, you can search your domain to see a list of domains that compete with you organically and those that compete with you in paid search. You can also discover which keywords your competitors have previously bid on to determine if you should use a similar bidding strategy.

The “Charts” tool in the ToolKit can also display visual graphs of how various competitors perform.

Another feature is the Keyword Magic Tool, which lets you enter a keyword or phrase and get a list of stronger keywords and information about them, such as search volume. You can then export this data into a document and share it with their team.

SEMRush offers four pricing options. SEMRush’s PPC, search engine optimization, and marketing tools are included in the most affordable plan, aimed at freelancers, startups, and small businesses.

The larger plans are geared toward larger corporations and government agencies. These provide advanced reporting features such as white-label reports and more sophisticated API integrations.

You can try out SEMRush features such as the Keyword Magic Tool here. To use these free tools, you must create a free account by providing an email address and a password.

PPC Bid Management Tools

1. MarinOne Search

Cost: Plans often start around $499/month. Marin does not specify specific pricing.

Integrations include: Google, Bing, Yahoo, Facebook, and Twitter

MarinOne Search provides bid management features for ads on Google, Bing, Yahoo, Facebook, and Amazon. According to Marin, the software “allocates budgets and calculates bids” by utilizing a large pool of data and patented machine-learning algorithms.

To learn more about Marin’s impact, visit its website, which features case studies on how the software has aided major clients such as Nissan, Dell, and Jeep.

2. Kenshoo

Cost: Varies by company. Kenshoo provides free demos and quotes.

Integrations: Compatible with platforms including Google, Bing, Yahoo, and Apple Ads.

Kenshoo provides budget management, search, social, eCommerce, and app-based advertising tools. Bid management features in the software allow you to create and modify various bids, including rules-based and model-based bids.

Kenshoo’s platform allows you to integrate data directly from Google Ads and other online ad programs. The data can be displayed on various dashboards, including one that compares spending, revenue, ROI, and conversion.

Kenshoo claims to use award-winning machine-learning algorithms in its dashboard interface to provide users with bid suggestions and budget and ad performance forecasts.

Kenshoo’s website describes its software as enterprise-level, but it also claims to offer plans and paid tools for startups.

Prospective customers can request information from Kenshoo by visiting their website.

Ads Spend

3. Acquisio Turing

Cost: Varies based on your company’s ad spend, the number of accounts that will be managed, and the contract length determined between the company and Acquisio.

Integrations include Google. Bing, and major social networks.

Acquisio’s bid and budget management tool continuously analyzes and adjusts bids and budget distribution using machine learning algorithms.

Acquisio claims that the algorithms are trained to automatically adjust budgets based on seasonality, day of the week, time of day, and ad platform.

Due to the flexible pricing plans, this software may be useful for businesses from startup to enterprise level.

This software may be useful for marketers who have multiple accounts or are too busy to monitor bids and budget distribution regularly.

Thanks to machine learning tools, you may save time on tasks such as bid research and number crunching. This extra time could be used better by working on other worthwhile projects.

PPC Reporting Tools

1. Google Ads Performance Grader

Cost: Free with a short registration

Integrations: Google Ads

This WordStream tool, formerly known as the AdWords Performance Grader, can assign a percentage score to your Google Ads campaign based on criteria such as text and keyword optimization, quality, click-through rates, impressions, and landing page optimization.

The report also provides additional information or a sub-score for each piece of criteria.

The report also notes how well campaigns are performing compared to the previous month to assist users in benchmarking.

You can link this tool to your Gmail account and automatically receive the grades for ads associated with your email address after registering and providing a small amount of company information.

2. ReportingNinja

Cost: $20/month (Starter), $40/month (Small), $70/month (Medium, $120/month (Large)

Integrations include Google Ads, Bing Ads, Twitter Ads, Facebook, and LinkedIn.

This software could be useful for marketers or agencies looking to create white label analytics dashboards for their clients. ReportingNina, in addition to the portal, can schedule and send automated reports to marketers or clients via email.

When Google Ads and/or Bing Ads are integrated, a marketer or client with access to the white label portal will see a dashboard that pulls in all the information from these third-party platforms.

Thanks to this integration feature, users can see all of their important data in one place. In addition to PPC, data from Twitter Ads, Facebook Insights, LinkedIn Ads, MailChimp, and other accounts can be integrated.

3. Octoboard

Cost: Octoboard offers seven plans with annual and monthly commitment options. Annual plans are $5 to $150 monthly, and no-commitment plans fall between $18 and $210. Each plan allows a different number of clients and access to a different list of features.

Integrations include: Google, Bing, Facebook, Twitter, LinkedIn

For marketers and their clients, Octoboard offers a variety of customizable and white label reporting templates. You can use the software to create reports and dashboards that can be sent to an unlimited number of recipients. In addition, the software provides report templates that can be embedded on a website.

Octoboard already has templates that specifically report on Google, Bing, Facebook, and LinkedIn PPC for those who need to report to their team or clients but don’t have time to create a nice visual.

To try out the software, go to their homepage and select one of the templates. When you enter the template, the site will prompt you and provide instructions on how to integrate your data.

The software, like ReportingNinja, includes automation tools for creating and sending templated reports on a schedule.

On the Octoboard website, you can register and preview specific reports containing your data for free. However, you must subscribe to one of its monthly or annual plans to gain more access.

4. DashThis

Cost: $39/month (Individual), $129/month (Professional), $209/month (Business), $339/month (Standard), $499/month (Enterprise)

Integrations include Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads, and Twitter Ads.

DashThis, like ReportingNinja and Octoboard, allows users to connect PPC and SEM tools to the platform so that all performance data appears on a single dashboard.

This feature could be useful if you need to use two or more tools to monitor your PPC ads, traffic, and other campaign data.

The platform enables users to create and customize these overarching dashboards.

When creating a dashboard, DashThis provides three templates to choose from: periodic, rolling, and campaign. While the Campaign dashboard collects data about a specific campaign, the Rolling dashboard displays live data, and the Periodic dashboard displays data for a specific period.

DashThis also provides a library of pre-built KPI widgets for tracking and reporting on metrics such as cost-per-click, cost-per-acquisition, conversion rate, impressions, ROI, and return on ad spend. Users can also create their custom widgets.

This software would be a good choice for agencies looking to save time on PPC or SEM marketing reporting processes. They can use a dashboard to share and report live data to their clients or colleagues after creating one.

DashThis also provides a low-cost individual subscription for $39 per month, allowing users to launch up to three dashboards.

Earn Through Ads

Building Your PPC Toolkit

Before subscribing to one or more of these tools, consider your company’s budget and the number of accounts you’ll manage. If you work as a marketer for an eCommerce PPC agency or a large corporation, you may prefer enterprise software that includes all the necessary management tools. If you’re a startup or a freelancer, you might want to stick to the more affordable resources on this list.

Categories
eCommerce Ads Google Ads

9 Effective PPC Tools to Boost Your Campaigns

Haven’t you heard about the saying “Every Penny counts”! Well, it really does when it comes to PPC. 

Wait. What was PPC actually about? 

“PPC marketing is one of the most widely used forms of online advertising. In this form of marketing, advertisers have to pay some amount of money when a user clicks on their ads.”

In addition to the same, advertisers place a bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. 

PPC can be used for the different types of campaign goals;

  • Increase in Sales
  • Generate Leads
  • Increase Brand Awareness

ppc tools

Role of keywords in PPC

Keywords are the Golden Key of PPC to unlock the door between the advertisers and users! 

Keywords play a big role in PPC marketing by connecting advertisers to users’ search queries. By doing an effective grouping of keywords, you can improve your PPC strategy. 

There are different types of keywords in PPC like exact match type, broad match type, broad match modifier, and phrase match type.

keywords

Effective PPC Tools

1.SpyFu

Hail! Spy Fu! It is the emotion that every person who is set on the PPC battlefield has in them! 

Here is the reason why:

SpyFu is a powerful tool that shows you every keyword someone has ever bought on Google. This tool helps you to find out the most profitable keywords. 

This is a really impressive software with a huge database through which you can easily track your competitors running ads and the used keywords. 

Once you will get all of your competitor’s information, you can use it for your personal advantage. By spying on the competitor’s data, you can save your efforts and time.

It is a premium tool & its basic plan starts from $33

spyfu

2.Optmyzr

 Optmyzr is the best tool for agencies that are managing multiple accounts. 

It is the best optimization & reporting software for AdWords & Bing accounts. It provides an in-depth analysis report like landing page, hours of the week, and spending projections.

optimizer

The management part of this tool is best because it saves time with its 1-click optimization tool. This tool is great for troubleshooting and solving the performance decrease issues. 

It is a premium tool and its basic plan starts from $249/month.

3.Ahrefs

This is a multipurpose tool. In SEO, it is used to check the backlink profile of a website. This tool also includes a feature (Keyword Explorer) that makes it perfect for keyword research. 

ahref

Along with this, you will get plenty of other options like keyword volume, price, and difficulty. It also shows you how much traffic on a particular keyword comes from organic search vs paid search.

It is really easy to utilize due to its excellent user interface. It is a premium tool and its basic plan includes $99/month.

4. SEMRush

This tool is one of the best tools of marketing.  You can use it as a keyword research tool and PPC ad monitoring tool. 

semrush

Like Ahrefs, SEMRush also saves much of your time in analyzing your competitors, their PPC ads, and profitable keywords.

It is an excellent alternative of Ahrefs & is a premium tool with a basic plan that starts at $99/month.

5.Google Adword Keyword Planner 

The Keyword Planner is a major part of the Google Adwords advertising platform. It allows advertisers to research and analyze the lists of keywords with their search volumes.

google ads

It is a 100% completely free tool. You need not to spend a single penny on the keyword planner. For using this tool, you just need a Google account.

6.Google Trends

Google trends is a powerful market research tool that can help you to find profitable keywords for your PPC campaign. 

google trends

When you type a keyword in Google trends, Google will instantly show you a popularity meter from 1 to 100 which indicates how much a keyword is popular at that particular time. It will also show you the historical popularity of the keyword. 

Google trends will also show you the list of related keywords. It is a 100% free tool.

7. AdEspresso

This one is your social media bestie! It is an amazing advertising tool that supports Instagram, FB and Google ads campaigns.

adespresso

 It was introduced to speed up the editing process of the campaigns. By using this tool, campaign creation, campaign optimization, and ad analyzing become very easy. 

This tool proves to be really efficient in saving time & improving campaign performance. 

It is a premium tool & its basic paid plan starts from $58.

8. Google Analytics

Google Analytics is an amazing tool that provides you complete insights regarding the website’s performance. 

google analytics

It provides regular data updates like total no. of visitors on the website. The data can be organic, social, direct or referral.

Through this tool, you can check out how many active users are there in your website and also find out the sources of traffic. It enables you to access your website’s data free of cost.

It is a 100% completely free web analytics service offered by Google. 

9. PPC Protect

This tool doesn’t help you in PPC management or keyword research, but it helps you to get the most out of your budget. 

As you know, you have to pay some amount when someone clicks on your ad whether that person will convert or not. 

 

But there is a question that arises how do you know people clicking on your ads are humans or robots?

It is important to find out the answer to this question in order to optimize your PPC budget. By using this tool, you can stop robots from clicking on your ads. It monitors every click on your ad and blocks the suspected robots.

It is a premium tool & its paid plan starts from $50/per month.