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SEO

Importance of Quality Content For Ecommerce Website

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.

Conclusion

Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

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SEO

Avoid 6 SEO mistakes that can breakdown the eCommerce traffic

The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store. 

If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is for you. You will get to know the mistakes that you may be doing which further breakdowns the store’s traffic.

Ecommerce Website

Therefore, avoid the below-mentioned SEO mistakes if you want to grow your eCommerce business online:

Mistake1: Improper keyword research

Most of the eCommerce business owners research and find out the keywords that are relevant to their business. But here they forget about the keywords/phrases that the targeted audience will actually use to do a search for such products.

Let’s understand this with the help of an example:

Suppose if you are selling computer accessories and you choose generic keywords like a laptop, computer, mouse, etc then you can never reach your targeted audience. 

In order to reach them, you need to be more specific in terms of keywords like Dell laptop, HP laptop, wireless mouse, etc. Thus, choose your keywords wisely in order to win the race!

Ecommerce SEO

Mistake2: Unoptimized Product URLs

This is one of the biggest mistakes that most of the eCommerce business owners make. They don’t give much importance to the product URLs. But it is important to make your product URLs SEO-friendly.

SEO-friendly URLs have two major benefits; firstly it is considered by Google as one of the ranking signals and secondly, it makes your website look more good.

It is a fact that clean URLs are clicked by the majority of people as compared to the URLs that include any symbol/score/dates. 

Most people focus on meta tags because they are visible to users and if they are good then users visit their website. Along with this, URLs are also visible to the users and if they are not user-friendly then people will think twice before visiting your website. Thus, optimize all of the product URLs of your website in order to increase the traffic.

Mistake3: Duplicate Content

The issue of duplicate content can easily rise in the case of eCommerce websites. This is because eCommerce sites have many identical products with little difference in terms of size or color. Also, the meta tags of the product pages are similar sometimes which raises duplicate content issues. 

This is not good from the SEO point of view because Google considers it to be the duplicate content found on the pages. As per Google, content is considered to be one of the ranking signals. 

Duplicate Content

If duplicate content is found on your website then you have to face traffic and ranking loss. Google doesn’t like to show the same content on different pages because its main focus is to give the best information to the users.

You have to find out the pages that have similar content and fix the issue by changing the content on each page. Also, work on the meta tags and make unique tags for each of the product pages. This is vital to rank your webpages on Google at the top position.

Mistake4: Broken Links

Google is making updates from time to time in order to improve the search results for its users. If you have a page that includes broken links or showing 404 error then it’s time to take the step forward and make the improvements.

Broken links are not a good signal because it gives a bad experience to your audience and also gives a red flag to search engines. So, if your website has this issue then it is essential to fix it as soon as possible.

Broken Links

Mistake5: Ignoring Website Loading Speed

According to searches, it is found that 60% of online shoppers are buying products from those websites that took 2 to 3 secs to load. Importantly, it is also considered by Google as one of the most important ranking signals.

If your website takes time to load then users will bounce back from your site which will increase the bounce rate of the website. This is not good at all for the growth of your eCommerce store online. 

The giants of the eCommerce industry like Amazon, Myntra have 2 secs of website load time. So, analyze the factors that are behind the high loading time and fix them. You can use tools like GTmetrix and tools.pingdom to check the high loading speed factors.

Mistake6: Not Mobile Friendly

Nowadays, everyone is using smartphones and they use it to search queries on Google. It is vital to optimizing your website for mobile as you optimize it for the desktop because the number of mobile users is increasing day by day. 

Mobile Friendly Website

Let’s understand its importance with the help of an example.

Suppose the users search for a product via mobile that you have in your store. If your website is not mobile-friendly then it gives a bad experience to the users and they bounce back from your site. This will decrease your traffic, organic ranking, sales & conversions.

Therefore, it is important to make your website mobile-friendly for increasing the chances of sales & traffic.

Conclusion:

It is a good idea to start an eCommerce store to sell the products online and increase brand authority in the market. If you want to be at the top position in SERP, then avoid the above-mentioned mistakes and increase the website traffic, organic ranking, and sales. 

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SEO

10 SEO Tips To Increase Your Ecommerce Store Sales

SEO is a popular way of marketing that helps brands and businesses to grow organically by achieving top positions on SERP.  The higher the site can rank on SERP, the chances of getting more traffic increases. 

According to research , it is proved that the organic results are clicked 90% more than the paid results. One of the major benefits of SEO is that if you get ranked at a higher position in SERP, then you will get more traffic and sales without investing much money. 

Before starting to implement SEO strategies on your ecommerce store, it is important to be aware of the fact that “SEO is simple in theory but it is quite competitive in terms of practice”. This is because Google has defined different factors for analyzing and ranking a website on the top position in SERP. 

So, let’s talk about the effective ecommerce SEO tips that will definitely enhance the sales of your online store.

Tip 1: Keywords Research

Keywords are basically the search queries that people use to search for something on Google. It is vital to find the best and relevant keywords for your website because it is the foundation of the SEO strategy.

Keyword Research

Now, there are two types of keywords; branded and non-branded. Branded keywords are beneficial for you as they will give you better conversion because the customers that you get from these keywords know about your business and specifically looking for your company.

From the above statement, it is clear that you will get good conversions through branded keywords but that doesn’t mean you need not to focus on non-branded keywords.

Non-branded keywords are also important for you because they will introduce your business to new customers who are looking for some products/services that you are offering. These keywords help you to expand your market share and increase your brand awareness online. 

Once your market is expanded, then those new customers will get to know about you and they begin to search using branded queries. Therefore, consider both types of keywords.

For doing keyword research, you can use Google keyword planner, SEMrush, ahrefs, ubersuggest, keywords everywhere and choose the relevant & best keywords. 

Once you finalize the keywords, place them in the meta tags, heading, product descriptions, Image alt texts, and URLs for the effective results.

Tip 2: Engaging Content

It is essential to understand what type of content your audience is looking for before creating it. Remember one thing, that you are communicating with your audience through your content. So, include a blog section on your ecommerce website and create the content which is useful, informational, and engaging.

Engaging Content

Before writing content, do some research about the type of content related to your niche that people are looking for. To do that, you can check your competitors blog section and also use Google, ahrefs, buzzsumo, Google trends to take the idea about the trending topics. This will help you to compete with your competitors and win the race!

While writing content, make sure to avoid mentioning unrealistic expectations or facts as this will mislead your users and they may not come back to your website again. 

Just focus on creating the type of content which helps to build your brand authority in the market and cultivates the trust of your audience on your brand for the long term. 

Tip 3: Social Media Integration

Nowadays, every business has created their accounts on different social media platforms like Facebook, Pinterest, Instagram, and Twitter because the majority of the people are present on social media. They are spending most of their time on these platforms and this is a great way to connect with new customers & increase the sales.

Social Media Integration

Whenever a new customer connects with you, the first thing that he will do is to check your social media platforms. If you are active over there and post regularly new content then the chances of sale increases because the customer begins to trust you. 

Be active on your social media and interact with your audience as this will help to build strong relationships with your audience. So, integrate the social media platforms with your website and do free advertising of your products.

Tip 4: Product Page Optimization

In an eCommerce store, product pages are very important. To optimize them, firstly find out the most relevant keywords for each product page of your website. Once you find out the best keywords then include them in the product description, meta tags, and heading tags.

Product Page Optimization

Remember one thing, in order to boost your SEO strategy, it is vital to optimize each individual product page. This will help the potential customers to reach your products online easily.

Tip 5: Explore Business Globally

Maybe at this point, you are not a big ecommerce store. But you dream of expanding your business at a global level. It is obvious that to reach there, you have to invest some money on paid marketing & ad promotions. 

Before investing money, try something that is free of cost and this will also help you to judge whether you can compete with your global competitors or not. To do that, reach out the international brands like ebay and amazon and see whether they allow you to sell products. 

Explore business globally

Just list the products & services in a portal and see if they can be accepted on an international level. Apart from this, you will know which markets are the best for targeting.

Tip 6: Image Search Optimization

Nowadays, image function is widely used by the people to search for some product. The basic idea behind this is that when users search some product on Google then they will check the images and the product which they like the most, click on it and buy it. So, optimize your products for image search. 

Suppose you are selling “summer dresses” and if you optimize your products for image search then you will get more conversions & sales. 

Image search optimization

For optimizing products for image search, you have to add the focus keyword on “Img alt tag”. The “Alt Tag” describes the picture in a web content. So, include the keyword in it in order to show up in the image search.

Tip 7: Link Building

Link building is one of the most important parts of the SEO strategy. But remember one thing, the quantity of backlinks doesn’t matter if they are of bad quality. Only high-quality backlinks matter!

Link Building

By high-quality backlinks we mean that the sites that you link to and receive links from must have good reputation and traffic. So, focus on getting backlinks from high-authoritative websites.

Tip 8: SEO-Friendly URLs

URLs play an important role as they are the building blocks of an effective site hierarchy. The URLs don’t include any symbols (? , +) or score as it has a negative impact on the ranking of your website. 

SEO-Friendly URLs

While creating a SEO-friendly URL, follow the below tips: 

1. Include keywords in the URL.

2.Avoid using superfluous words & characters. 

3. Make them short.

4. Avoid using dates (like 2020, 23, etc).

5. Help with navigation.

6. Go with HTTPS.

Tip 9: Customer Reviews 

Nowadays, customer reviews are very important to businesses. This is because they will help to build the trust of your new customers in terms of your products/services. If the reviews on your products are good then you will definitely get the more number of sales. 

Online reviews play a major role in the decision making process of a buyer. Before buying any product online, the users check the reviews so that they can get to know more about the product and then make their final decision. 

Tip 10: Reduce Website Load Time

One of the major ranking factors is load speed of the website. If your website is taking more than 3 secs to load then the user will bounce back from your website. This will give your user a bad experience about your website.

Website Load Time

The longer your website takes time to load on the user’s browser, the more your bounce rate will increase. The higher bounce rate is not good for your website as Google considers it’s a bad signal which will affect your ranking badly. So, reduce the load time of your website in order to get more customers and good ranking in SERP. 

Conclusion:

Ecommerce niche is quite competitive as compared to other niches. Due to increase in competition, the small businesses or startups have to face a lot of problems in building their brand, getting traffic, and conversions. 

In order to overcome this problem, you can implement a SEO strategy which is created by doing proper research and analysis of the market.

While there are a lot of ranking factors that are considered by Google in ranking a website, it is important to focus on staying relevant and targeted. Produce constantly unique and fresh information for your users so that they can stay connected with you in the long run. 

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SEO

A Definitive Technical SEO Checklist for Ecommerce Website (Updated for 2021)

In today’s time, eCommerce is one of the fastest-growing industries. For eCommerce websites, technical SEO is one of the essential things as these websites have a number of web pages. You can take help from an eCommerce marketing agency to resolve the technical eCommerce SEO hurdles. 

Now before discussing further Technical SEO for eCommerce websites, we should be familiar with the term Technical SEO.

What is Technical SEO?

Technical SEO plays a crucial role in improving all the technical aspects of your website. It helps to make the website faster, easier to crawl, and understandable for search engines to increase the visibility of the most relevant web pages in SERP while a search.

Why Technical SEO Is Important for Ecommerce Websites?

As we know eCommerce websites have a number of web pages including collection pages & product pages. Technical SEO helps to rank the most relevant web page in SERP while researching. Overall, It increases traffic on your website and also generates more leads & sales for your eCommerce store.

There are various SEO tools that you can use to do the audit of your eCommerce website. The benefit of doing this audit is that you can find out the list of issues & errors on which you have to work in order to improve the ranking of your website.

Here is a Definitive Technical SEO checklist that you must know to technically optimize your eCommerce website:

1. URL Structure

Ecommerce websites have a lot of products. A properly defined URL structure is vital for the better performance of eCommerce websites.  

In eCommerce websites, if you don’t organize the URL structure from the beginning then you may have to face many problems. There are different categories on an eCommerce website and under each category, there are different products. 

So, each product URL should be defined as;

www.example.com/category-name/product-name

By defining all of the product URLs in this way helps to avoid confusion for the search engine when its bots come to index the pages. 

2. Site Structure

The ideal structure of an eCommerce website should be like that;

Homepage > Categories > Subcategories > Products

It is essential to have a well-defined site structure so that visitors can access the website. It should be clear and consistent.

Pro Tip: Always make sure to keep the important pages/product pages no more than three clicks away from the homepage.

3. Sitemap

A sitemap is used to tell the search engine bots to crawl and index the pages. Basically, there are two types of sitemaps; HTML & XML. HTML sitemap is for the users so that they can navigate the website easily. On the other hand, the XML sitemap is for the search engine.

It is important to understand that submitting an XML sitemap, doesn’t mean that your web pages will be indexed. It’s just a way of recommending website pages to the search engine bots to crawl & index them.

For SEO purposes, XML sitemaps serve as an invitation to the search engine bots to crawl a URL. This sitemap is generated by the developers. 

HTML sitemap is much easier to understand by the users so that they can easily access the web pages. 

4. Robots.txt

Robots.txt is a text file that tells search engine bots which web pages it should crawl and which not to. There are several benefits of this file like;

a) Block pages of your website so that you don’t want to index them. 

b) Maximize your crawl budget.

c) Prevents resource pages like PDF, images, etc to be indexed by the search engine.

In an eCommerce website, there are few pages on which it is essential to implement the robots.txt file. For example;

  • /cart.php
  • /checkout.php
  • /finishorder.php
  • /*login.php

5. Connect with Google Search Console

Google search console is the best platform provided by Google to submit your website to its search engines for indexing. When your e-commerce website is ready for launch, you have to submit its XML sitemap to google search console & it will crawl your site to start displaying in SERPs. 

Google search console also helps to measure the success of your website by providing you daily real-time insights & performance reports. These reports assist you to make required adjustments based on your current data to further improve your website’s performance. Besides, you can also perform various other tasks using GSC:

  • Check & Improve Page Experiences
  • Get Crawl Reports & Fix Crawl Issues
  • Inspect URL and Audit & Optimize Your Backlinks

6. Connect with Google Analytics

Once you have done with the google search console connection, you should also connect your e-commerce website with google analytics. It is a powerful analytical tool that helps you to understand your website visitors’ behavior such as how many visitors are visiting your website, their geographical location, how they interacted, & many more.

You can connect your eCommerce platforms like Shopify, BigCommerce, you can use direct connect options for your website with google analytics without copy-pasting any code.

7. Find & Fix Crawl Errors

There are mainly two types of crawl errors i.e. site errors & URL errors. Site errors are more crucial than those impact the whole website usability. On the other hand, URL errors are related to a particular webpage so less impactful than site errors. 

You have to find these errors & fix all these errors to better user experience for your eCommerce website. It will also help to get more leads for your eCommerce store.

8. Find & Fix Broken Links

There are some links on a webpage that can’t be found or accessed by a user, called broken links. 

We’re continuously uploading new products, updating existing pages, updating your website theme, optimize your website architecture & update web content. Broken links are negatively impacting your website & spoil the user experience.

We have to find & fix these broken links if they exist on our eCommerce website. It improves user experience, boosts SEO rankings, increases the authority & trustworthiness of your website.

9. Find & Fix Orphan Pages

A web page that doesn’t contain any link is called an orphan page. Search engines have two methods to find new pages as it crawls a link from another page & it finds the URL in an XML sitemap. 

So, if you want to google crawls & find your webpage, you have to use proper linking into the web pages of your eCommerce website. It helps to index your new web pages on the SERPs & also helps in ranking.

10. Redirect Product Pages

In an eCommerce store, there are several pages that are out of stock or showing 404 errors. It is necessary to redirect that page to the most relevant page.

For redirection, you can use 301 permanent redirects. If not, you can also use the 302 redirects, by allowing Google to continue indexing the URL.

11. Duplicate Content Issues

Duplicate content issues can create trouble for the SEO of an eCommerce website. Google is against duplicate content and is refining the SERP constantly by removing the web pages that have duplicate content. There are many updates that Google has announced against this issue.

Along with this issue, there is another issue which is named “thin content” on the website. This issue is also not good for the user experience. Due to these content issues, users will not get satisfaction and this will increase the bounce rate of the website. It is vital to fix this issue if your website has one.

12. Page Speed

Google considers page speed as one of its ranking signals. This simply means that if your page has low speed then your website will get less traffic and due to which you have to face loss in revenue. 

The faster the page speed of your website, the better you will get ranking, traffic & ROI. In order to check the page speed, you can use tools as there are numerous tools available online for free of cost. 

With the tools, you will also get to know which factors are responsible for the high load speed of your pages. This will be beneficial for you to work on the factors.

13. Schema 

This will help you to enhance the appearance of your products in the search results as they are shown to the users in the form of rich snippets. 

The structured data provides additional information to the search engine in order to improve the visibility & CTR of the products. The most common forms of structured data that include are product name, price, delivery, rating, availability, and discounts.

By adding these structured data to the product pages of your website, you can increase the chances of CTR, traffic, and web ranking. If all of these factors get improved then automatically you can see an increase in ROI.

14. Mobile-Friendly Website

These days, your website must be mobile-friendly as Google considers it to be one of the most vital ranking factors. Google firstly checks the mobile version of your website to determine indexing & rankings.

In order to improve the rankings, you need to focus on the design of your website which should be responsive, must have user-friendly URLs, and have good page speed on mobile & desktop.

15. Internal Linking

Internal linking is an important SEO strategy for eCommerce websites. Through internal linking, web pages are connected with each other. It also helps search engines to understand which of your web pages are more useful & popular.

Conclusion:

There are several aspects of technical SEO that need to be considered. It is essential to find out the issues and resolve them in order to avoid big consequences in the future. 

I hope this article will help you at the initial stage in order to understand more about technical eCommerce SEO. If you have any other technical SEO factors that we missed, do let us know in the comments.

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SEO

Top 10 Amazing Content Marketing Tools in 2020

“Content Marketing isn’t King, it’s the kingdom” quoted Lee Odden, one of the most famous B2B marketing strategists.

Did you know that 60% of the B2B marketers work on their content marketing strategy to get better results?

True that! Content marketing has become a major part of the marketing strategy. 

Nowadays, there are countless marketing tools available in the market.

Before discussing the tools, you must be aware of the fact that content marketing is not just writing the content. It is actually more than that. There are different categories that are included in content marketing:

  • Blogging.
  • Video.
  • Podcasting.
  • Infographics.
  • Visual content.
  • Ebooks, etc.

Content Marketing Tools

1.Buzzsumo

Buzzsumo is an amazing content marketing tool as it helps you to check out on what topics your competitors are writing so that you can easily find out the most trending topic in your niche.

buzz sumo

This tool shows you some metrics like social shares, backlinks, and which influencers are sharing as a given piece of content. It will also help you to boost your content marketing ROI. 

It is a premium tool, available for 7 days free trial & its paid plan starts from $99/mo.

2.Ahrefs

Ahrefs is one of the most popular SEO tools. It is very helpful in content marketing as it helps to get content ideas on any topic. Ahrefs offers a feature “Content Explorer” from where you can check out the trending keyword ideas related to your niche.

ahref

It is a paid tool and available in two versions i.e. Lite & Standard. Its Lite version plans start from $99/mo and Standard version plans start from $179/mo.

3. Kred

In content marketing, content creation is one of the most important parts. Along with content creation, it is essential that the produced content will be reached to the right people so that your content will be recognized and get some value.

kred

Kred is a tool that will help you to find and connect with the influencers who can spread your message on social media. 

Kred is the perfect platform for building credibility and trust. When people know who you are, they will be more willing to click on your content and engage with it. It is a premium tool. Its paid plan starts from $10 per month.

4.InVideo

InVideo is a video creation tool. We all know, videos are trending these days on social media. It is important to create informative and engaging videos so that people can connect with us. 

invideo

This tool uses intuitive technology and has a library of templates, stock videos, music, and more that will help you to create, edit and publish videos in just 5 minutes.

Its paid plan starts from $10 per month.

5. Grammarly

This is the best tool that will help you in correcting spelling and grammatical mistakes. It’s important to make sure everything you type is clear, effective and mistake-free. 

grammarly

Normal spell and grammar checkers are not efficient in analyzing the mistakes in the content. Here, Grammarly can help you at its best. It saves your time, reduces your effort, and error rate by probably 50-80%.

It is easy to use Grammarly. You just need to install the extension in Google Chrome, create an account and you are good to go! 

It is a premium tool. Its paid plan starts from $29.95 per month. If you don’t want to use its paid plan, then you can continue with its free plan as it provides most of the features free.

6.SEMRush

 SEMRush is an all-in-one marketing tool. With this tool, you can get the idea of keywords on which your competitors are working. 

semrushYou can use this tool to check the keywords that are ranking organically for your website. With some more efforts, you can push those keywords on the first page of the SERP. 

SEMRush has tons of other features like checking the competitor backlinks, organic traffic, etc. It is a paid tool and its plan starts from $99.95 per month.

7.Trello

When you are creating the content, you will need some way to manage the system and processes. This can be possible only when you are working with a team of content writers. Here, you will need to use Trello.

trello

Trello is a tool that lets your work done quickly by taking teamwork to the next level with boards, lists, and cards.

Through this tool, you can leave messages for other team members and share content with one another all in one place, so no question arises about your content marketing plan. 

It is a premium tool. Its free version has limited features. In order to access more features, you need to use Its paid plan that starts from $9.99 USD per user/month.

8. Google Analytics

When you are talking about the content marketing tools, you can’t leave behind the analysis tools. Google Analytics is the most popular free tracking tool through which you can analyze the different factors that help you in deciding the topics for content creation that your audience will like.

google analytics

It is a free tool provided by Google.

9. Canva

In content marketing, content and graphics both play an equally important role. Nowadays, people first see the graphic and then decide to read the content. So, it’s very important to create such graphics that will attract your target audience towards your business.

canva

Canva is an amazing tool for creating graphics. It is a premium tool. You can access it free of cost but if you want to access the advanced features then you need to switch to the paid plan. 

Its paid plan starts from $9.95 per month when paid annually or $12.95 paid monthly.

10. Photoshop

photoshop

This is a gold tool in editing the photos. There is no other tool that can do the editing so efficiently as this tool does. It helps you to import a large number of videos and the photos into the software quickly. It increases the resolution and quality of images. 

It is a premium tool and its paid starts from US$239.88/yr.

Final Words

These tools provide you great help in finding out the best ideas and topics for your content marketing strategy. All of the above-mentioned tools are not free but it is a good practice to use them if you want to win the race.

In content marketing, framing the content is not enough. It is important to ensure that it will reach your target audience. For that, you need to make use of social media platforms.

Whether you have just started working in content marketing or a well-known name in this field, it is important to make use of these resources to take your game to the next level.

Categories
SEO

Top 9 Highly Recommended SEO Tools For 2022

Nowadays, it is essential to have the knowledge of tools in order to check what your competitors are doing in the market to rank at the top position in SERP.

If you are familiar with the SEO tools then you can easily find out the keywords for your business, can analyze the backlinks of your competitors and can take the necessary actions.

In this blog, you will get to know about different tools on the basis of their roles.

highly recommended tools for seo

(A) Keyword Research Tools

The following keyword research tools are very helpful & popular in finding out the most relevant keywords to your website.

  1. Google Adword Keyword Planner

Google Adword Keyword Planner

The Keyword Planner is a major part of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.

This tool is 100% free. You need not spend a single penny on the keyword planner. For using this tool, you just need a Google account.

  1. SEMrush

SEMrush

It is an online SEO tool designed for taking a look at a domain’s position in search, as well as the ranking of the keywords and other related keywords that might generate more traffic. This tool is specialized in keyword research, competitor analysis, and Google Ad campaign optimization. It is available in both free and premium versions.

  1. Uber Suggest

Uber Suggest

This is a tool that is used to get keyword suggestions and competitor’s data. It is very easy to use. When you open the site, you just need to add the keyword and click on “Search Button”. You will get the complete list of keywords.

(B) Website Analysis Tools

The following are the few best SEO audit tools that help to analyze and grade your website.

  1. SEO Site Checkup

SEO Site Checkup

This is a very easy SEO audit tool. It includes backlink analysis data, uptime reports and site speed recommendations.

  1. Woorank

Woorank

This is a Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health. It evaluates websites based on 50 criteria in an automated fashion and provides helpful SEO and other tips.

  1. Screaming Frog

Screaming Frog

This tool is used to crawl the pages of the website and creates a list of all your internal pages. It keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes.

Screaming Frog SEO Spider is free. If you want to crawl more than 500 URLs then you need to buy the license

(C) Backlink Monitoring & Analysis Tools

If you want to analyze the backlinks of your website as well as your competitor’s website, then you can use one of them.

  1. Ahrefs

Ahrefs

This is an ideal backlink analysis tool. Along with the backlinks, you can also check the traffic, domain authority, and keywords. It is really easy to use due to its excellent user interface. It is one of the most popular tools and its paid.

  1. cognitiveSEO

cognitiveSEO

It is an SEO tools suite that focuses on backlink analysis. It has a very helpful feature known as “Unnatural Link Detection”  that identifies risky backlinks that might have caused a penalty. It is a solid tool for analyzing backlinks.

  1. Open Site Explorer

Open Site Explorer

This is an optimization tool that is also known by the name “search engine for links”. This tool helps in tracking the type of backlinks that are coming to your website. It shows a stat that includes anchor text distribution, links count, and the count of domains that link to a URL. This tool is developed by Moz.com.

Final Words:

To take complete control of Search Engine Optimization can be hard. It’s even tougher when you have just started out. These tools can help you to ease the process of analyzing the website.

Remember one thing these tools are there but your efforts in researching make a big difference. So, use these tools wisely and get benefits.

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SEO

6 Proven Ways Get High-Quality Backlinks In 2020

What does “High-Quality Backlink” mean? Are backlinks still important in 2020?

In this article, you will learn:

  • What are backlinks?
  • What are the backlink quality indicators?
  • Importance of backlinks in 2020
  • What type of backlinks are valuable in 2020?
  • Strategies to build high-quality backlinks in 2020

 

Let’s start learning about high-quality backlinks!!

What are backlinks?

 

The other names used for backlinks are one-way links, incoming links, & inbound links. Google considers “backlinks” as votes for a particular page. The quality of backlinks will add more value to your website instead of the quantity of backlinks. Those pages which have high-quality backlinks will get top ranking in SERP.

Creating high-quality backlinks is one of the best SEO strategies that will send positive signals to search engine crawlers;that the linked-to site is valuable and useful.

What are backlink quality indicators?

 

Before creating backlinks, you should know whether the backlink you are going to create is good or bad for your site. Have a look at the below-listed guidelines that will help you to check the backlink quality.

1. Website Authority

Website authority matters a lot because it will help to determine how much of “link juice” you’re getting from that website. According to the Google rules, a link from the high-authority website is more powerful than a link from the low-authority site.

Factors need to be considered while checking the website authority:

  • Domain authority
  • Page authority
  • Content quality
  • Social media share
  • Alexa rank

Following are the major tools through which you can check the website authority:

  • Ahrefs
  • Semrush
  • Majestic
  • Open site explorer

2. Relevancy

 

This is one of the biggest factors that matter while creating backlinks. For example, if you are having a “Digital marketing” website then you will look for those websites which are of the marketing niche.

3. Organic Traffic

 

The most important form of traffic that you will get on your website is organic traffic. It is completely free and real. People who visit your website content will come to you and this count in the real traffic. Your major goal is to get real traffic on your website instead of fake traffic.

To check the exact traffic on a website, you need to look at its Analytics. To do that, you can use various tools like Ahrefs, Semrush and Google Analytics.

4. Indexing

This is the most obvious point. The website from which you are taking backlinks should be indexed on Google. If this is not indexed on Google then it is useless to create a backlink on such a website.

 

Importance of backlinks in 2020

 

Backlinks will continue to be important in the coming years. The reason behind this is the way Google considers it and gives importance to it while ranking a website. This may undergo changes as technology advances.

Recalling the beginning time of SEO, Google gave importance to every kind of backlink whether it came  from a good site or not. As technology changes, Google started  to penalize the low-quality websites, PBNs, and unauthorized sites (like gambling, porn, etc) and began to give importance to the links coming from high-authority websites and popular social media sites.

High-quality backlinks are very important for getting a top ranking in the search engine because Google prefers to rank those sites which have valuable content and links from high-authority websites.

From the above statements, it is clear that the backlinks play an important role in the website ranking.

Now it is important to understand that getting a backlink is easy but getting a high-quality backlink is quite difficult. For that, you need to do smart work.

 

Let’s discuss what type of backlinks are valuable in 2020?

 

As you know how much backlinks make value, let’s have a look at the list of backlinks that are valuable for the high ranking of your website.

  • Editorial backlinks
  • Guest blogging backlinks
  • Business profile backlinks
  • Webinar backlinks
  • Press release backlinks
  • High-authority forum links

 

Strategies to build high-quality backlinks in 2020

 

1. Create visual content

 

While creating backlinks for your website, don’t just focus on the contextual links. As we all know, the audience loves the content through which they can gain nformation easily. Visual content is one of those that has proved to attract more users than the text.

 

Visual content includes charts, videos, and infographics that are a very effective technique for getting backlinks from the high-authority websites. By creating stunning graphics and adding them to the posts can help your content to stand on their own.

 

2. Generate evergreen content

 

The websites are interlinked with those webpages that have unique and engaging content. This content will be relevant for a longer period of time, due to which it is considered as “Evergreen Content”. These content have long-term value as compared to the other content. By creating such kind of evergreen resources, you will get the best quality of backlinks for your website.

 

3. Publish research-based content

 

Research-based content is one of the best ways of content that you can publish on your website. This type of content includes surveys, case studies, and business data that cannot be found on other websites. If you will publish such kind of original data, then other sites will be likely to link back to your fresh content.

4. Learn how to check the high-quality links

 

Every link is not a high-quality link. Before creating the backlinks, it is very important to understand from where you will get a potential backlink that will boost your website ranking in SERP.

 

As we know, links from authoritative websites are beneficial for the website as compared to the backlinks from the low-quality sites. So, do some smart work while searching and outreaching for high-quality websites. You can also check the below link to learn the best outreach strategy for your business.

5. Check competitor backlinks

 

While creating backlinks, it is essential to check out the competitor backlinks. Do proper research on your competitors and check from where they are getting backlinks. Collect the data and then start outreaching.

While checking the competitor backlinks, analyze the type of backlink they have created like guest post link, blog comment link, infographic link, etc.

Along with this research, do not forget to check the authority and traffic on the website. These factors are very important in the backlink process.

 

6. Work on the trending news and topics

 

As the evergreen content provides value to your website for a longer period of time, trending topics also give a huge benefit to your website. This is the most time-sensitive content on your website that engages your audience on the website more quickly as compared to the other ways. This content may not only provide the long-lasting linking value of evergreen content, but it can also help you to acquire quick and relevant links for your website.

If you want to build the authority of your website for a longer period of time, then focus on only organic and natural links as this will help you to generate more traffic and better search visibility on the search engine!

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SEO

5 Ways To Get High-Quality Backlinks For Local Business in 2020

Are you running a local business or just started a new local business? Looking for ways to grow your brand’s online presence? Well, in this content, you will get to know the ways to improve your local business ranking on SERP.

According to a recent survey, 89% of local SEO experts think that link building is the most effective technique for boosting businesses’ local search rankings.

From this fact, it is clear that local link building is crucial for boosting the ranking of local businesses in SERP. 

Take a look at the best 5 ways of generating high-quality backlinks to boost the search ranking of your local business:

 

1. Get added to the local directories and citations

Add your business website on the local citations and local directories websites. It is a mandatory step for improving your authority and local ranking. 

By listing your business website on Google My Business, Yelp, and other popular local sites, you will get a good quality of backlink to your website. 

While listing local citations and directories, make sure that your name, address and phone number is correct. 

2. Networking

 

Nowadays, networking plays an important role in building a business brand. There are many people who are only focused on creating backlinks without thinking about anything else.

My suggestion for getting backlinks is by connecting real people and promoting their content. By using effective networking techniques, both online and offline, you will begin to see the positive effect of link building.

 

3. Generate research-based content 

research based content

Nowadays, content is the king of marketing. Without content, your marketing won’t be able to survive. You can get high-authority backlinks for your website through high-quality content. 

While creating the content, make sure your piece of content should be informative and educational for your targeted audience. Also, content does not only means standard blog posts, ebooks, or white papers, content, there are various other things included:

  1. Videos
  2. Infographics
  3. Guides
  4. Podcasts

One most important thing that you need to consider while creating backlinks for your local business is to notice your competitor’s content that is performing well on SERP. Do proper research and then take the ideas from there to create a high-quality piece of content for your website.

Creating content is not enough to generate backlinks for your site. It is a must to promote that piece of content on channels where most of your targeted audience comes online. For example, social media channels, forum sites, etc. 

Note: Must remember that if you create content without doing proper research and analysis, your work is of no worth. 

 

4. Keep an eye on your competitors

keep an eye on competitors

One of the best SEO practices is to keep an eye on the competitor’s backlinks and create links on those websites in context to your business. This strategy will 100% work for your website.

It is quite easy to find out the main competitors list by conducting a few searches on the essential keyword terms. Once you collect the list, use ahrefs.com or semrush.com to find out the list of “Do Follow” backlinks of your competitors. Export and manage the data on a spreadsheet and start working on it!

 

5. Involved with your community

 

Increase your involvement within your community by sponsoring local events as this will help you to get links from the event’s sponsorship page. For local businesses, this strategy has been proved to be very effective as many local businesses get benefits from it.

Along with sponsoring events and organizations, you can also organize your event and host it in order to generate links through promotional press releases, social media posts, partner newsletters, and so on.

We agree that the link building process does take time and effort, but if it is done correctly, then the efforts and time invested will justify its worthiness. 

Categories
SEO

How Dynamic SEO Speed Up the Optimisation Process?

Are you looking to build the online presence of your brand?

 Dynamic search engine optimization is a good way to start your journey!! 

To help you out, we will provide you with a step by step guidance on how dynamic search engine optimization can help you to build your brand authority online.

If you are a big enterprise then it can be a little difficult for you to optimize every single page of your website. In this case, dynamic search engine optimization will help you to get through. By using dynamic SEO you can easily optimize multiple pages of the website all at once.

But, first, let us start with the basics!

Let’s understand what is dynamic SEO?

 

Dynamic SEO involves using a set of principles that optimizes multiple pages of a website at once.

With dynamic SEO, the manual process of updating multiple sections of a website is replaced with the automatic one. This practice is considered to be the best for big enterprises that have multiple categories, subcategories, products, etc. 

By using this practice, you can keep yourself updated related to the latest trends that will further help you to become a successful online marketer, instead of working on outdated information.

In other words, Dynamic SEO is an all -in- one solution that helps you to understand, manage and improve the online presence of your website.

Now, let’s jump over to the other section.  

How does it actually dynamic SEO Works?

 

Let us explain this to you by sharing an example:

Imagine you are a big online retailer of shoes. Under the section, you may find products categorized like color, brand, size, and so on.

As you have many category pages, you need to update the information manually on each of the pages. Instead of doing it manually, you can make use of the fields to fetch the data dynamically from the database to the meta title, meta description, H1, H2, etc.

To understand how this works in reality, let’s take  at the below example of an online retailer “runrepeat.com”:

Imagine, you are looking for “best red Nike shoes”. So, when looking around the internet, you will get the following search engine result.

Dynamic SEO

This is how dynamic search results show. 

 Now, maybe you have changed your mind and want to buy blue shoes instead of the red ones. 

Ever happened? Well, several times! 

So, when you search for “Best blue Nike shoes”  you will get the following search engine result.

dynamic SEO 2

This technique is applied on the RunRepeat website as the format is similar in every result. 

Now, suppose you want to buy Adidas shoes and search for “Best blue Adidas shoes”. 

dynamic SEO 3

You must have observed from the above images that the result format of RunRepeat for every query is similar. 

The format would look something like this:

(Quantity) (color) (brand) shoes/sneakers | (Brand name)

Now, it’s important to understand how to apply dynamic SEO on your personal website?

Technically, dynamic SEO is usually done using Javascript, AJAX or through a PHP system (in some cases). To apply this, you need to make sure that your category pages, subcategory pages, and URL structure are accurate.

How to optimize category pages for dynamic SEO?

 

If you are using the dynamic SEO  on your category pages then it is essential to optimize the template of that particular category in a correct way.

For example:

  • A sidebar
  • H1 
  • H2
  • Some content
  • Category text

The most important thing that you need to focus on is the keywords. While doing SEO for dynamic pages, keywords play a major role. For every category try to choose 3 to 5 best keywords that define the product within the same.

Make sure to use the best-chosen keywords in the H1, H2, image alt tags, meta tags, etc.

In the above sneakers example, “Sneakers” being the keyword is common under every category for every brand. 

Another important thing that needs to be taken care of is that while optimizing the category pages you need to pay special attention to the text links or pagination typically at the bottom of the page. Also, pay attention to the sidebar.

URL structure

 

In dynamic SEO, URL structure is another important factor that needs to be considered. Make sure that the URLs are short, clear and keyword-focused. Also, keeping the URL in this format helps Google to understand your web page and content easily. Furthermore, it can crawl and index it more quickly.

You can use hyphens to separate the keywords within the URL. But, make sure not to use more than 2083 characters in the URL.

Take a look at the below example of URLs:

Conclusion

 

Dynamic SEO proves to be very beneficial for large enterprises when we talk about optimizing products and categories all at once. 

Somehow, it doesn’t mean that this technique can only be used for eCommerce websites or large enterprises. You can also use it is you are an SME  and save your time.

“Dynamic SEO is the right option to speed up the optimization process.”

Categories
SEO

How to use SEO Outreach to create valuable backlinks ?

To get high-quality content backlinks for your personal website or for your client’s website, outreach is the key strategy. We can also say that “SEO Outreach is the foundation of any successful SEO campaign”.

The goal of doing Outreach is to create high-quality backlinks for the website that will further help in improving its visibility on the search engine. If you are successful in researching the high-quality websites and able to create backlinks on it then you will definitely see the major improvements in terms of traffic, leads and profit.

To create quality backlinks, generate a list of the email addresses that you will use for outreaching. To do that, you need to follow a process. 

  • Create a list of seed URLs from Google
  • Create a list of sorted URLs by using ahrefs.com
  • Create the final list of URLs for outreach
  • Generate the list of emails 
  • Create an engaging email template

Here, we are sharing a step by step process that we used for our client while searching for high-quality websites for their 

Before proceeding with the process, you need to add an extension with the name “Ginfinity chrome plugin” to your chrome browser. 

“This plugin is helpful for the infinite scroll on Google Search Results that improve your browser experience”

SEO Outreach

(A) Create a list of seed URLs from Google

Step1: Search your “Keyword” on Google.com.

After doing it, enable the “Ginifinty” plugin and scroll the Google search result page.  This will help you to get all of the results pages on a single page more than 10 search results.

SEO Outreach

Step2: Bookmark the tab and then go to the “More” option and insert the Javascript code

SEO Outreach

Now click on the “bookmark” available on the right corner of the window and then open the web page that you have bookmarked. 

SEO Outreach

Copy the list and make a Google sheet to place the data. You can name the tab as “Seed Lists”

SEO Outreach

(B) Create a list of sorted URLs by using ahrefs.com

Step3: Now, insert the list of URLs into the “Batch Analysis” tool of ahrefs.com

Batch Analysis Tool can help you quickly compare the metrics of up to several hundred URLs or domains at a time. Once analyzed, you will be able to see a number of SEO metrics like organic traffic, number of referring domains, backlinks, etc. 

From there, you will get a list of more URLs. Export the list of URLs.

SEO Outreach

After exporting the list, place that URLs in the sheet and named that particular tab as “Seed Analysis”.

Keep these points in mind while sorting the sheet:

  • Order the list into highest to lowest number of do-follow  links.
  • Delete anything below 20.
  • If this is more than ⅓ the total list, go back to step one, find another search term and continue back to this step. Add the new list to this one.
  • Delete all the root domain websites.

SEO Outreach

Step4: Now, put each of these URL from the above list in the “Site Explorer Tool” of ahrefs.com

Check out  the backlink profile of each URL and export the CSV list of “Do Follow Backlinks” (one link per domain) from there. 

SEO Outreach

(C) Create the final list of URLs for outreach

Step5: After exporting CSVs for all of the URLs, combine them into one. 

To combine all CSVs into one, follow the below instructions:

If you’re on windows and all the exported lists are in one folder by themselves, we can get command prompt to merge all these CSV’s together for us.

I like to keep a folder for CSV’s  in the root folder to make this easier with C:\merge

  1. Press the Windows key and type “run”
  2. Type: “CD merge”
  3. Next: “Copy *.csv merged.csv”,  where “merged” is the name of the new CSV.
  4. Press enter and you’re done.

Once you’ve done this, all your CSV’s files will now merge into one main CSV file.

Step6: Now, create a new tab in the sheet and name it as “Outreach lists”. In this tab, import the data of one main CSV. 

Then, sort the sheet by following the below instructions:

  • Set the order of the spreadsheet on column A to Z. This will bring up all of the non-required columns headers which we should be deleted.
  • Now freeze the top row and order Z-A on Domain Rating.
  • The websites which are having low Domain Authority (less than 10) will be deleted as it will provide no trust.   
  • The websites which have high domain authority (higher than 75) will also be deleted as it’ll likely be difficult to reach out to these sites.
  • Everything else that remains in the CSV is the final list which is ready to be used.

The final sheet of URLs will look like this:

SEO Outreach

(D) Generate a list of emails for outreach

Step7: For exporting the email list, you need to use a software “Buzzstream”. Put the list of URLs from the outreach list to the Buzz Stream tool and export the list of emails.

SEO Outreach

(E) Create an engaging email template

Step8: Create an outreach email. Have a look at the template that will help you in creating your outreach email.

Hey, I stumbled your great blog about [link to target blog]. Great job!

Recently, I created something similar: [link to your blog]

Would you mind checking it out and maybe, linking in your blog or sharing on social? Thanks!

Cheers,

[Your Name].

This template has worked for our client. 

Through this outreach strategy, we have created a lot of high-quality contextual backlinks for our client which has helped to increase their business visibility and productivity.