Lets Switch Universal Analytics to Next Generation Google Analytics 4 (GA-4)
On March 16, 2022, Google announced that it would begin sunsetting Universal Analytics in July 2023. That means that, at the very least, everyone must be set up on and using GA4 by that date. Google Analytics‘ fourth version, aptly named GA4, was announced. Urchin, Classic Analytics, and Universal Analytics were the previous three versions …
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