You’re most likely running ads on social media platforms. They can be Facebook, Instagram, and LinkedIn. You could even use paid search through Google Adwords. You picked TikTok, the fastest-growing social media platform.
There are many articles available on the internet about the same. There are a few good articles about TikTok ads.
This is because many marketers are new to the TikTok platform. TikTok got off to a fast start, and most brands and marketers are catching up.
This article will walk you through creating a TikTok advertising campaign.
Let’s get started.
Why You Should Advertise on TikTok?
TikTok ads are short-form mobile videos posted. It helps reach a larger audience. TikTok ads are used to increase brand exposure and generate leads.
It is a social platform dedicated to short-form videos. You are not permitted to post images or text ads on the platform. You can only use videos or videos with text overlays.
We’ve seen a quick overview of how TikTok works. Let’s look at some statistics to see why you should advertise on TikTok.
- TikTok is the world’s fourth most popular social media platform. TikTok has a user base of over 1.7 billion people. The platform has a larger user base than Reddit, Snapchat, and LinkedIn.
- TikTok is popular in over 200 countries.
- TikTok has received over 672 million downloads. TikTok’s lifetime user spending has surpassed $ 2.5 billion.
- Over 37% of visitors come from households with a total income of $100,000.
- 32.5 percent of TikTok users are between the ages of 25 and 34.
- Research shows that TikTok has the highest social media engagement rates. It ranges across 1 billion user profiles.
- The platform is available in 40 different languages!
- Ninety percent of TikTok users use the app multiple times per day.
These statistics demonstrate the value TikTok can add to your brand. Include it in your social marketing strategy!
Are TikTok Ads Right For Your Business?
This is a critical question to ask. Before investing in TikTok ads, make sure it’s the best move for your company. Choose it depending on your audience demographic. Its audience is younger than most social media platforms.
Teenagers have the highest proportion of users, according to Statista. 419.9 million users are between the ages of 18-24. While 32.5 percent are between 25 and 34. Users aged 18 to 34 account for 70 percent of total users. Only 8 percent of TikTok users are between 45 and 54, and 5.5 percent are 55 and older.
The platform has a small gender gap. Males account for 46.6 percent of TikTok users. The females account for 53.4 percent. TikTok ads work best if your target audience is teenagers or young adults.
You shouldn’t dismiss the platform even if the target audience is young. As TikTok grows in fame, more people engage with the platform. According to reports older demographics will begin using the app.
You can target the older demographic as well. TikTok allows you to target your ads based on demographic factors. It can be age, gender, location, interests, and device type.
How Much Do TikTok Ads Cost?
Getting started with TikTok ads is not cheap. It is more expensive than most social media platforms. You can create In-Feed ads on your budget and schedule. A minimum campaign budget of $500 is required to get started. The bare minimum for an ad group might have decreased. You can start a campaign for as little as $1.
TikTok adverts can vary depending on campaign goals. It falls between $2.50 and $10. The cost of advertising starts at $50,000 per day. It depends on the format and duration. These ad costs may be expensive for small businesses.
TikTok Ad Formats
TikTok has five ad formats.
- In-Feed Ads
- Branded Takeover
- TopView
- Branded Hashtag Challenge
Say a user clicks on the sponsored hashtag. They are taken to a landing page. It includes the sponsor’s logo, website link, and the most popular videos. You may need to pay $150,000 to be on it.
- Branded Effects
Brands can customize their ads. They can use AR filters and more with this ad format. Your goal is to capture the user’s attention. Branded effects such as stickers can help you.
Setting Up Your TikTok Ads Campaign
Steps to follow in setting up your TikTok Ads campaign:
Create a TikTok Ads account
Go to the TikTok Ads home page and press the Create an Ad button.
Contact an authority if it is not available in your country. You’ll need to fill out a form with your company’s information.
After you fill out the form, an agent will contact you.
Create Your Ads Campaign
Open the TikTok Ads dashboard. Four tabs will appear Campaign, Library, Reporting, and Insights. To begin, go to the Campaign tab and click the Create button.
Following that, you select your advertising goal. The goal of your ad will be the advertising objective. You have the following options:
- Traffic
- Conversions, and
- App Installs
The following step is to create a budget. You can choose between a daily and a total budget under the settings tab. Your daily or total budget cannot be less than $50.
Create a TikTok Ad Group
You’ll need to create an Ad group. Set up your ad placement, targeting, schedule, etc.
Configure Your Ad Placements: This is when you decide where your ads will appear. You have the option of using Automatic Placements. You can do so by yourself as well.
Create Ad Details: Fill out the ad details section. You must provide a detailed description of your ad.
Include the following information:
- Promotion type: Choose the advertising objective of the ad. You have the option of installing an app or visiting a website.
- Display Name: Enter the name of your company.
- Profile image: This is the image that your target audience will see. It must have a 1:1 aspect ratio and a file size of no more than 50KB.
- Category: Select what best describes your promotion.
- Ad tags: Use the tags (keywords) to match your ad with the audience. Each ad can have up to 20 tags.
- User comment: Say you want users to be able to comment on your ad. You can enable this feature.
Set Up Targeting: You can control who sees your ads in this section. The parameters are the audience, gender, location, and more.
Upload a custom list as a CSV, TXT, or Zip file.
Make A Budget And A Schedule: Determine your campaign’s budget and timeline. You have the option of creating a Daily Budget or a Lifetime Budget.
Then you decide how long you want the ad to run. Specify the times of day the ad will run.
Choose Your Pacing Options
You get to choose how fast your ad will run at this point. There are two delivery methods to choose from: standard and advanced.
- The Standard method would space your ad across the campaign’s duration.
- The advanced delivery method utilizes your budget at a faster rate.s
Select Your Optimization Goal
Your goal should be consistent with the overall goal of your campaign. Conversions, Clicks, or Impressions are the three ad goals you can select. The goal you select will influence your bidding.
If you select Conversions as your goal, your ads will be shown to people most likely to take the action you have specified. The CPC bidding method is used (optimization cost per click), which implies that you would bid on the expected individual cost conversion.
Select Clicks as your goal. The algorithm will optimize your ad to get the most clicks. Clicks use the CPC method (cost per click).
Select Impressions as your goal. Your ad will be optimized to receive the most impressions possible. CPM is the bidding method for Impressions.
You’ll need to install a conversion tracking pixel for the conversion goal. You can configure this in the Library section by selecting Conversions.
Enable TikTok’s Smart Optimization feature. It ensures that TikTok keeps optimizing your ad for conversions.
Design Your Ad Using TikTok’s Video Creation Kit
The TikTok ads platform includes a tool called the Video Creation Kit. It provides you with image and video templates. It includes over 300 free background music tracks.
Upload your media from your computer or add it from your Library. Then click on Create a Video.
Write your text copy and call-to-action button after making the video.
After that, click Submit, and your ad will be live on the scheduled date.
How TikTok Ranks Ads?
Relevance, ad quality, and bidding are the three main factors. The bid price is important. It emphasizes high-quality and relevant ads. They generate more engagement and revenue for the platform. Engagement factors such as shares, comments, and likes are important.
It determines relevance through watch time and watch loops. To increase your watch time, you must create high-quality videos.
Types of TikTok Advertising and Marketing
You can use strategies to advertise and market your brand. You can advertise your brand in the following ways:
Partnering With Influencers
On TikTok, this is one of the most cost-effective ways to promote your brand. Colluding with influencers, and Influencer marketing is effective.
Working with social media advertising influencers can boost your company’s ROI by 11%. According to a study, businesses earn $6.50 for every $1 spent.
After collaborating with influencers, CashApp used a song to go viral and promote their brand on the app.
It is critical to partner with the right influencers. It is best to choose influencers who post relevant content.
Choose who has a direct relationship with your niche or industry. For example, you are a fitness brand. Working with a health influencer makes more sense than with a tech influencer.
Examine their engagement rates as well. The goal of your campaign is to get users to interact with your brands.
You can find the best influencers to work with by using various platforms. These platforms would do all the work in locating influencers.
Use a commission-based payment. It encourages influencers to continue promoting your brand.
Sharing Your TikTok Content on Other Channels
Expand the reach by posting it on other marketing channels. You can share your TikTok videos on other social media platforms.
They are popular on YouTube, Twitter, and TikTok.
It will increase your brand’s clarity and reach. You can use this strategy to raise brand awareness.
Promoting Your Brand’s TikTok Channel
Consider creating a TikTok channel. It will help in connecting with your target audience.
The key to success is to provide value through your channel. You can use paid ads or influencer marketing to promote it. Keep in mind that TikTok users use the app for amusement and fun.
The more engaging your videos are, the more people will watch them. Users’ attention spans are short. You must create videos that pique their interest.
Creating a TikTok Challenge
The most popular video format on the platform is challenging. The app’s viral challenges receive millions of interactions. Running a TikTok challenge campaign is the most effective way.
Some examples of brands that have used TikTok challenges to raise brand awareness.
OPPO
OPPO unveiled its new F11 Pro smartphone. In 2019, they launched the #LightUpF11Pro hashtag challenge in Malaysia. The hashtag challenge required participants to create a dance video. They had to illustrate a “taking a photo” gesture with their hands. The challenge’s winners received a new F11 Pro device and cash prizes.
The challenge got over 7,000 videos, 6 million video views, and 326,000 likes.
REXONA
The #RexonaChallenge raised awareness for the new summer line. The challenge was first launched with a top influencer, Kate. She composed pop music for the challenge. She posted a video of herself dancing.
Rexona then awarded prizes. The challenge got 93 million views, and the TikTok account got 14,000 followers.
TikTok’s Paid Advertising Program
We’ve gone over how TikTok’s paid advertising program operates. We discussed the various ad formats that TikTok provides. We discussed how to set up your TikTok Ads campaign.
Conclusion
TikTok ads are a great way to raise awareness and generate sales. The key is to target the right audience and upload video ads. It must relate to the audience.
This article should assist you in getting started with your ad campaign.
TikTok’s native paid advertising program can be costly. There are other conveniences such as Influencer marketing.
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