TikTok Revenue, Users & Engagement Statistics (2024)

TikTok is the tale of two apps. In 2016, the Chinese company Bytedance launched Douyin, a video-sharing social network app. That app is still available in China, and when they released the international version of their app in 2017, they called it TikTok. Much of TikTok Statistics Western audience came from Musical.ly, acquired by Bytedance and merged with TikTok in 2018. Although TikTok and Douyin have similar user interfaces and features, they are not identical and have been tailored to their respective markets.

TikTok has grown in popularity in recent years, particularly among younger Millennials and Generation Z. However, it has not grown without controversy. For example, in 2016, then-President Donald Trump threatened to ban TikTok in the United States unless Bytedance allowed an American company, such as Microsoft, to purchase TikTok in that country. On the other hand, a proposed ban was blocked by a federal judge. Furthermore, despite TikTok’s popularity among India’s youth, the country’s government banned the app in June 2020 due to a border dispute between India and China. Its ban will be in effect indefinitely beginning in January 2021.

Neither TikTok nor its forerunner, Musical.ly, make many statistics available. It is, for example, much more difficult to find follower lists on Twitter than on most other social networks. With such a complicated history, it is not difficult to find several TikTok statistics that others have independently compiled.

TikTok has 1.1 billion monthly active users as of 2024 data. Let’s take a look at some more mind-boggling statistics down below.

1. TikTok Users Spend More than 850 Minutes Per Month on the App

According to Statista, TikTok users in the United States spend 858 minutes per month on the app. In March 2020, this statistic provided information on monthly TikTok app user engagement in the United States.

According to the latest data, TikTok users in the United States spend 26 hours monthly on the app. In 2024, this statistic provides information on monthly TikTok app user engagement in the United States.

If you look at the data from October 2019 to March 2020, you’ll notice a significant increase in the average TikTok user’s time on the app. The average monthly usage increased from 442.9 minutes in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.

Let us have a look at the table below listing the average time spent:

Time	Average Time spent monthly
October 2019	442.9 minutes
November 2019	526.1 minutes
December 2019	561.2 minutes
January 2020	680 minutes
February 2020	731.6 minutes
March 2020	858 minutes
January 2023	1025 minutes
November 2023	1560 minutes

2. TikTok now has 1.1 Billion Monthly Active Users (January 2024)

TikTok has 1.1 billion Monthly Active Users worldwide as of January 2024 as per the data provided by Statista!

According to the latest Statista survey, 30.25% of internet users worldwide had used or seen videos posted on TikTok. In contrast, 44 percent said they hadn’t, and 25.75% said they’d never heard of TikTok. 

The table below provides statistics related to users each year in millions as per the data from Statista:

Year	TikTok Users
2017	100 million
2018	133 million
2019	381 million
2020	700 million
2021	902 million
2022	1.46 billion
2023	1.67 billion
2024	1.7 billion

3. 4.7 Billion Installations

TikTok has been downloaded over 4.7 billion times to date on devices worldwide. It surpassed the one billion-mile mark in February 2019 and the two billion-mile mark in April 2020, and now it has surpassed the 3 billion mark in 2024. By mid-2024, it has reached four billion. TikTok is only the fifth non-gaming app to reach the 4-billion mark, and it is the first not owned by Meta.

Additional insights and data regarding TikTok downloads are provided below:

• TikTok emerged as the top downloaded app of 2022, amassing a staggering 879.2 million global downloads.
• Colombia experienced the most substantial surge in TikTok downloads from the Apple app store during the second quarter of 2022.
• Recent market analysis indicates a global downturn in TikTok downloads during the second quarter of 2022, witnessing a decrease of 37%. Finland recorded the highest decline at -27%.
• The cumulative count of TikTok downloads has now exceeded 3 billion.
• In the initial six months of 2021, TikTok dominated as the most downloaded non-gaming app, securing 383 million downloads between January and June.
• TikTok maintained its lead position in the previous year with a considerable gap of 111 million downloads ahead of the second-ranking Instagram, which garnered 545 million downloads in 2021.
• TikTok becomes the first non-Facebook app to surpass the 3 billion download milestone.
• TikTok boasts over 1 billion downloads solely on the Google Play Store.

As per Statista’s latest report, the table below presents the number of downloads each year:

Year	Number of Downloads
2016	68 million
2017	132 million
2018	657 million
2019	693 million
2020	850 million
2021	656 million
2022	879.2 million
2023	770 million

4. 1 Billion TikTok Videos Watched in an Internet Minute

Statista compiled global online media usage for an “internet minute” in August 2021. People consumed thousands of hours of content and sent, scrolled, and uploaded millions of messages, emails, and texts. Among the latest data retrieved by Statista, it was discovered that TikTok users watch 1 billion TikTok videos on the app worldwide.

5. Entertainment Most Popular Category on TikTok by Hashtag Views

According to Statista, the most popular TikTok content categories had billions of views as of 2024. The most popular content category on the app was entertainment content, which presumably includes all of those lip-synching videos, and dance was the second most popular content category.

The most popular categories overall are:

• Entertainment – 535 billion hashtag views
• Dance – 181 billion
• Pranks – 79 billion
• Fitness/sports – 57 billion
• Home reno/D.I.Y. – 39 billion
• Beauty/skincare – 33 billion
• Fashion – 27 billion
• Recipes/cooking – 18 billion
• Life hacks/advice – 13 billion
• Pets – 10 billion
• Outdoors – 2 billion

While TikTok users’ time and interest are dominated by entertainment and dance videos, it is clear that they are willing to spend time watching videos on a broader range of topics these days.

6. Most Popular Countries Who Downloaded The App in 2024

As per the latest data by Statista, below are the countries listed in which TikTok has been downloaded the most and is the most used app. As per the latest available iOS data, Colombia was the top country to download TikTok.

Country

Colombia:	59.4%	Argentina:	19.5%
Venezuela:	33%	Italy:	18.8%
Sri Lanka:	25.7%	Egypt:	18.2%
Kenya:	24.4%	Nigeria:	12.8%
Mexico:	23.9%	Australia:	0.7%

7. 150+ Countries

According to App Trace, the TikTok app is currently available in 141 countries. It ranks in the top ten in 124 of these countries and the top 50 in 140.

However, according to the official TikTok Creator Marketplace, TikTok is now available in over 150 markets and is one of the most downloaded apps in 40+ countries.

8. 75 (or 39 or 35+) Languages

TikTok has made its way to the international stage, and it is now rumored to be available in 75 languages.

There were discrepancies in reports about the number of languages TikTok supported for a long time. TikTok’s customer service says, “TikTok is now available in 39 different languages. You have the option to change the language displayed in your TikTok app at any time.” That statement has since been removed from TikTok.

TikTok is now available in 35+ languages, according to the official TikTok Creator Marketplace. However, TikTok is now being banned in India, and TikTok may have removed support for some regional Indian dialects.

While there are conflicting reports on this statistic, we all agree that the app is now truly global.

9. Highest Social Media Engagement Rates Per Post

According to Upfluence data, TikTok stands out as the platform with the highest engagement rate per post, particularly for micro-influencers. With a staggering engagement rate of 17.96%, micro-influencers on TikTok experience engagement levels that are 4.5 times higher than those on Instagram and a remarkable 11 times higher than on YouTube.

Comparison Across Platforms

A comparative analysis reveals the significant disparity in engagement rates across different types of influencers on TikTok, Instagram, and YouTube. The following table showcases the engagement rates across various influencer tiers:

Influencer Type	TikTok	Instagram	YouTube
Micro (less than 15K followers)	17.96%	3.86%	1.63%
Regular (15k-50k followers)	9.75%	2.39%	0.51%
Rising (50k-100k followers)	8.37%	1.87%	0.46%
Mid (100k-500k followers)	6.67%	1.62%	0.43%
Macro (500k – 1 mil. followers)	6.20%	1.36%	0.44%
Mega (Over 1 mil. followers)	4.96%	1.21%	0.37%

The data underscores TikTok’s unparalleled appeal among influencers across various follower tiers, reaffirming its status as the platform of choice for maximizing audience engagement.

10. Over 200 Million TikTok Users in India When it Was Banned in 2020

India is another populous country where young people are drawn to TikTok. TikTok had over 200 million users in India by mid-2020 when the government decided to ban it for political reasons. It was still the most downloaded app in the country in 2020, and TikTok was downloaded more in India between July 2019 and June 2020.

11. Highly Popular in Many Asian Countries

In most Asian countries, TikTok’s popularity has skyrocketed. It is popular in Indonesia (87.5 million users), Vietnam (39.7 million), Thailand (35.6 million), and the Philippines in particular (33.0 million). TikTok has 217.7 million Southeastern Asian users, 58.3 million Western Asian users, 25.2 million Eastern Asian users, 14.6 million Southern Asian users, and 6.3 million Central Asian users. These figures only include TikTok users aged 18 and up, and there are undoubtedly many younger TikTok users.

Many young people have used TikTok for political activism. In Indonesia, for example, it was used to protest a contentious new labor law.

12. 600 Million Active Daily Users in China

In China, the number of active daily users (primarily the Douyin version) has surpassed 600 million. Douyin has grown to become China’s largest knowledge, culture, and art platform. This figure is from August 2020, and TikTok does not appear to have released more recent data on Chinese usage.

13. TikTok’s Highest Reach (for Adults) is in Saudi Arabia

Surprisingly, TikTok has the greatest reach (for those over 18) in the Arab world. TikTok is experiencing explosive growth throughout the Gulf Cooperation Council (G.C.C. ), with the app ranking among the top downloads in regional Apple and Google Play Stores. TikTok has the highest overall (adult) reach in Saudi Arabia (78.3 percent), Kuwait (72.5 percent), and the United Arab Emirates (UAE) (68.6 percent ). Qatar is ranked eighth, with a 55.0 percent reach. The United States of America has a TikTok reach of 46.5 percent.

Of course, this ignores the vast majority of TikTok’s younger users, but TikTok’s ad tools only publish data for audiences 18 and up.

14. Between $800M and $1B Purchase Price

Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical.ly, most pundits estimate that it was in the range of $800 million to $1 billion.

15. 1 Million Videos Views per Day in First Year

Within a year of TikTok’s development, it had already reached the milestone of 1 million views per day.

16. Khaby Lame Has The Most Number Of TikTok Followers

Khaby Lame is the most followed TikTok Creator, with 155.8 million followers.

After being number one for 819 days, Charlie D’Amelio lost the top spot to Khaby Lame on 22 June 2022. Now she is the second most followed person on TikTok with 150.4 million followers.

Here is the list of the most followed TikTok stars as of the latest data:

TikTok Creator	Followers
Khabane Lame	162.2
Charli D’Amelio	151.6
Bella Poarch	93.4
MrBeast	89.2
Addison Rae	88.8
Kimberly Loaiza	79.8
Zach King	79.7
TikTok	76.1
Burak Özdemir	74.6
Will Smith	74.2

17. 72 Million Fans – Douyin Record

Chen He, a Chinese male actor, was the most followed celebrity on Douyin as of July 2021, with nearly 72 million fans in China. Andy Lau, an actor, and singer, comes in second, and Dilireba Dilmurat, a model and actress, comes in third.

Chen Xiang was the most popular Douyin influencer in June 2021, with nearly 64 million followers in China, followed by Ares Cheng and his wife. Austin Li Jiaqi, the most popular beauty product salesman, came third.

18. 2014 – Muscal.ly Launch Year

Musical.ly’s prototype was released in April 2014, followed by the official version in August. After initially designing it as an online self-learning platform, Alex Zhu and Luyu Yang took about six months to build the product. Unfortunately, this did not take off, so Zhu and Yang shifted their focus to a platform that combines music and video in a social network.

19. 2016 – TikTok / Douyin Launch Year

Bytedance, a Chinese company, launched Douyin in September 2016. When they entered the international market in September 2017, they branded it TikTok, but they still use the original name in their home country.

20. $110 Million Estimated Monthly User Spending

TikTok’s earnings have increased in lockstep with its popularity. TikTok was the top-grossing non-gaming app in the world in February 2021, according to Sensor Tower data, with more than $110 million in user spending, 1.9 times its revenue in February 2020. Later that year, Sensor Tower announced that TikTok would be the top-grossing app in the world in 2021, despite ranking fourth on Google Play in terms of revenue, behind Google One, Piccoma, and Disney+.

21. Nearly 80% of Revenue Comes From China.

Approximately 79 percent of TikTok’s revenue came from Douyin in China, with the remaining 8 percent coming from the United States. This is a significant change from a few years ago, before the introduction of ads when the United States accounted for 42 percent of revenue, but this excludes income from the app’s Chinese Android version. From May to July 2020, Chinese revenue accounted for up to 89 percent of the total revenue for the app.

22. Over $500 Million Spending on TikTok in a Quarter

In previous versions of this post, we celebrated TikTok reaching a total lifetime user spending of $US300 million in Google Play and the App Store by February 2020. This was a significant increase over the $US50 million spent on TikTok at the end of October 2018. (before TikTok introduced advertising).

However, TikTok users quickly outnumbered all of these figures. Since Q2 2020, user spending has exceeded $300 million every quarter, with consumers spending $535 million in Q2 2021 alone via their TikTok app. TikTok consumer spending has surpassed $2.5 billion globally, a feat previously accomplished only by Tinder, Netflix, YouTube, and Tencent Video.

23. More Than 90% on Android Devices

More than 90 percent of TikTok downloads have been made to Android devices, mirroring Android’s smartphone market dominance. The only exception is in the United States, where more iOS users are.

Most TikTok fans in India use the Android version of TikTok.

24. Nine Out of Ten TikTok Users Use the App Multiple Times Daily

According to official TikTok statistics, its users are loyal and keep on returning to the app. Indeed, 90% of users use the app multiple times per day.

25. Nearly 1,000 Apps Totaling 1.3 Billion Downloads Related to TikTok

TikTok has spawned a slew of other related apps, according to Sensor Tower. As a result, there are now over 900 apps attempting to capitalize on TikTok’s popularity, with more than two-thirds of those having launched since January 2020.

Almost half of the apps allow users to save videos to their devices. Other popular app categories include analytics on followers and hashtags, and keyboard/font replacements.

26. Nearly 18% Engagement Rate for U.S. Influencers

A July 2020 study revealed that U.S. TikTok influencers had a higher engagement rate than the global average. The report stated that U.S. influencers had an average engagement rate of 17.99% compared to international TikTok influencers, who had an engagement rate of 15.86%.

27. The majority of TikTok users are between the ages of 18 to 34.

The following stats by Oberlo show that TikTok is a very popular platform with younger generations. The share of TikTok users decreases in size as age groups advance, with only 29.8% of users being above the age of 35.

Here is a table showing TikTok’s user base based on age:

Age	Share of Users
18-24	37.3%
25-34	32.9%
35-44	15.7%
45-54	8.3%
55+	5.8%

28. TikTokers Like to be on Top of the Latest Trends, As Well as Create New Ones

G.W.I. asked TikTok users to describe themselves. G.W.I. measured their descriptions compared to the average internet user (who would have scored an IDX of 1.0). 22% of the survey respondents considered themselves a musician or audio creator. This is 19% more than the average internet user, i.e., an IDX of 1.19.

38% of the respondents considered it important for them to get the music they care about as soon as it comes out. This was 17% higher than the average internet user, i.e., an IDX of 1.17.

29. Many TikTokers Like to Share Music

Another conclusion from the Q4 2020 G.W.I. survey is that 45% of TikTokers listen to music to share it with friends and family, and 42% support their favorite artists.

30. 1,000,000 Estimated Daily Page Views

TikTok’s website reached the milestone of 1,000,000 estimated daily page views on Jan 5, 2019.

31. 59 Alexa Ranking

In early January 2022, TikTok’s website had an Alexa ranking of 59 (i.e., Alexa estimates the site to be the 59th most viewed website globally in terms of internet engagement). This compares to an Alexa ranking of 74 in early July 2021, 102 in early March 2021, 412 in early March 2020, 3,225 in early January 2019, and 4,778 in mid-November 2018. This change demonstrates the increased popularity of TikTok in recent times.

32. Nearly 100 Million App Installs in India in 2020 Despite Being Banned for Half the Year

Although TikTok has always been very popular in its home country, China (albeit as Douyin), India saw the most significant growth externally in 2019 and 2020. It grew so rapidly that the Indian government became concerned enough to ban it for a while in 2019 before banning it again in 2020 because of border disputes between India and China. Despite this, there were still 99 million app installs in India in the first six months of that year before the government implemented the ban. A court later agreed that the ban should be permanent, with TikTok announcing that it would lay off most local employees.

33. 69% of U.S. Teenagers Are Regular TikTok Users

TikTok appeals to the young, although it keeps its audience as they age. According to a Fall 2021 Survey from Piper Sands, Snapchat is still U.S. teenagers’ favorite social media platform (31%). However, Instagram has fallen from No. 2 to No. 3 (24%), with TikTok moving up to second. Additionally, 30% of the teenage respondents named TikTok their favorite platform, just 1% below Snapchat. TikTok adoption is rising — up to 71%, compared to 62% who used the app in Spring 2020. In comparison, 84% of the teenagers used Instagram, 78% Snapchat, 41% Twitter, 34% Pinterest, and just 28% Facebook.

34. First Temporary Indian Ban Cost 15 Million New Users

Indian legislators were so concerned about TikTok that they temporarily banned the app in 2019. They were worried that TikTok would expose children to inappropriate content. While that ban didn’t last long, it cost the app 15 million new users.

Of course, in late June 2020, the government imposed a longer-term ban, which the courts have since confirmed can be permanent. Who knows how many potential users TikTok has lost due to this?

35. 20% of Those with Household Income of More Than $75,000 Have Used TikTok

According to Pew Research’s 2021 survey on online social platforms by U.S. adults, TikTok is used relatively evenly by people across the income spectrum. 22% of those under $30K claim to have used TikTok, as do 29% of those making $30K-$49,999, 20% of those earning $50K-$74,999 20% of those earning $75K+.

According to older research quoted by MarketingCharts, 37% of TikTok’s U.S. users come from households with $100,000 or more income.

However, it is also relatively popular with low-income families. 18% of its users claim to be from households earning less than $25,000 per annum. These statistics will be skewed by excluding those under 18 – a large proportion of TikTok’s target audience. Also, many lower-income households could well be student flats, poor now, but potentially well-off once they graduate.

Conclusion

The landscape of TikTok in 2024 reflects its meteoric rise as a dominant force in the realm of social media. With its staggering user base surpassing 1 billion monthly active users and a robust engagement rate, TikTok continues to redefine digital interaction. 

Despite facing regulatory challenges and controversies, its global reach remains unparalleled, with diverse demographics embracing its innovative content formats. 

As we navigate the dynamic world of social media, TikTok stands as a testament to the power of creativity, community, and connectivity in shaping our digital future.

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