TikTok can be an important part of your 2022 social media strategy if you want to build a successful one. Although you can have a separate TikTok marketing strategy, incorporating it into your existing social media marketing strategy is important and can improve results.
TikTok had over 1 billion monthly users and 173 million first-time installs in the last quarter of 2021, making it an app to consider.
TikTok is all about using genuine content from genuine creators; it has far less fluff than any other social media platform and is preferred by millions of users.
The main difference between TikTok and other marketing options is that it is fashionable! The user-generated content, the filters, the music – it’s just plain fun to use. All of this contributes to an excellent connection with the audience.
Boost Your TikTok Marketing Strategy with a TikTok Embed
It’s a goldmine for creators, and the power of TikTok should not be underestimated.
Of course, TikTok may not be appropriate for every brand and business owner. Still, numerous businesses have used and continue to use a TikTok marketing strategy to achieve successful marketing campaign results.
The most surprising aspect of TikTok is that much of its viral content happened by chance.
There is no way to fool the algorithm, which means that if your post goes viral among your potential customers, it is due to chance as much as it is to the right hashtags, video length, and content.
The good news is that even if you haven’t found TikTok fame yet, you can still do so with the help of this guide.
What is TikTok Marketing?
In a nutshell, TikTok marketing is all about promoting your brand, product, or service. There are numerous ways to make your marketing stand out, ranging from influencer marketing to TikTok advertising.
The most important thing to remember about TikTok is that it is all about video and original content. TikTok’s trademark is short-form videos; no one wants to scroll through social media while watching long, drawn-out videos.
TikTok videos can last anywhere from 10 seconds to 3 minutes, depending on your target audience. This means you can convey information to your audience quickly and effectively.
Content creators create videos on their own or with the help of the app’s sounds, filters, and effects.
Some TikTok videos are only one minute long, but new features constantly added mean that videos can be slightly longer.
Users interact by scrolling down what is known as a ‘For You Page.’ TikTok collects information from its users’ usage and recommends relevant videos based on its algorithm.
Users stop liking, commenting, and sharing videos based on their preferences. They also use a variety of hashtags to promote their videos so that when others search for the same hashtags, their videos are more likely to be seen.
TikTok covers trending topics in an engaging and fun way, from dancing and fitness videos to tutorials, fashion tips, and even cooking videos. With the right algorithm, the right TikTok marketing strategy can ensure that your business is showcased to the right people.
TikTok has enormous marketing potential, and businesses are finally recognizing it. It’s not just about sponsored content; free content on TikTok frequently attracts a larger audience.
TikTok For Business was launched in June 2020.
This program allows businesses and brands to promote their products and services through paid advertisements. It is an effective marketing strategy that can improve brand content.
You can use paid ads to allow viewers to shop for your products, connect with customers, get website visitors, or generate leads.
You can get people to sign up for your email list and build a long-term relationship with them if you get creative with your ads and offer value, such as a webinar.
You can increase revenue from comments, shares, likes, and other interactions. TikTok’s revenue has been rapidly increasing, with an estimated $58 billion in revenue for 2021. TikTok has become the new way to advertise and raise brand awareness; the numbers don’t lie.
Why Does It Matter?
Marketing is important in your business, particularly social media marketing. The other major reason is that the $58 billion we mentioned earlier is a sizable chunk of the marketing strategy pie!
Of course, there are other, more important reasons why your TikTok marketing strategy matters, and we’ve listed all five of them below:
1. Reach A Larger Audience
One of the most compelling reasons to develop a TikTok marketing strategy is the increased likelihood of reaching a larger audience and gaining more followers. TikTok is available on most smartphones, and while it can be accessed via a desktop computer, it is easier to use on a tablet or smartphone.
This allows you to reach people on the go, such as during their morning, lunch, or evening scroll. TikTok is also popular among younger people, so if your company’s services are geared toward this demographic, this platform is ideal.
2. Boost Engagement
TikTok user engagement rates aren’t just the result of a double-tapped heart on each video. Users can leave comments on videos, participate in thread conversations, stitch videos to express their opinions, and even share them on other social media platforms.
For example, the creators of the graphic design software Vectornator post engaging and entertaining videos on their TikTok page for both existing and new users. The videos are centered on creativity and practical advice, and they never fail to entertain and educate.
All of this engagement is beneficial to your business, and you can reach a completely different audience segment when you post.
3. Go Viral
You’ve probably heard the phrase before, but going viral on TikTok gives it a new meaning. TikTok viral means that millions can see your videos and comments of people.
It means that your video will appear on the ‘For You Page’ of millions of users who are searching for the same hashtags and seeking the same information as you. Going viral is a huge deal for a company, and your TikTok marketing strategy can help you achieve it.
4. Connect With Other Creators
TikTok creators can connect with other creators, which is a huge benefit for marketing campaigns. When you connect with other creators, you can use both their and your platforms to grow your audience.
Other creators may have a market segment you don’t yet understand, but when you connect with other creators, you can also share in their segment.
You can match the types of content you create to what other content creators post and appeal to more active users this way.
This will help your video content thrive and increase engagement rates.
5. Develop A Brand Voice
Another compelling reason to develop a TikTok marketing strategy is the ability to truly develop your brand’s voice.
Whether your company is new or not, you can get your message across in a fun way with higher-than-usual engagement rates.
There are numerous options for developing your brand voice as part of your digital marketing strategy, and you can better align with viral trends. A social presence is important for your brand because a large portion of your target market uses it daily.
11 Ways You Can Make Your TikTok Marketing Strategy Succeed
To succeed, you must have a marketing strategy, and with the right TikTok marketing strategy and social presence, half the work is done.
You have the opportunity to make your marketing strategy stand out and reach your target audience, and if you want your business to be seen by a large number of people, TikTok is essential. Here are ten tips to help you succeed on TikTok:
1. Use Hashtags
Hashtags aren’t just for Twitter and Instagram; you can use hashtags to find creators and videos and then use those hashtags to promote your videos to go viral.
You can even participate in the various hashtag challenges available and demonstrate that your company can have fun!
Just keep in mind that you should use hashtags, ideas, or topics that are relevant to your brand’s image.
2. Keep Up With And Get Involved With Viral Trends
You want your videos to go viral, and TikTok is a great place to track viral trends. Your videos of you participating in challenges on your TikTok channel make your company stand out and appear more relatable and interesting.
The more you participate in changing viral trends, the higher your engagement rate will be. A new viral trend emerges every couple of months or so; keeping up with the latest is also essential.
3. Launch Competitions
In the world of TikTok, business competition is fierce, but the element of fun counts. You can run competitions that your audience will share on other platforms, promoting your company in the best possible light.
4. Use Sounds That Are Trending In Your Videos
If you look at the example above, it is a great example of one of the trending songs on TikTok, and you can see all the users who have added it to their videos below the song.
TikTok sounds appealing. Every creator picks up a song or sound and makes a video with it when a song or sound goes viral. Using trending sounds is the quickest way to expand your reach.
If you can imagine a challenge with the right sound floating around on TikTok and incorporate it into your strategy, you’ll improve customer interaction while also gaining new interests.
5. Reach Out To Influencers
Your company needs a voice; you can get it from influencers and other content creators.
Reaching out to other influencers will help you go viral while improving your marketing options.
Influencers, whether micro-influencers or larger TikTok influencers, can help you improve and showcase your brand, as well as help you create creative content.
6. Target Your Audience
The majority of your target audience is most likely on TikTok. TikTok allows you to create a custom audience, whether young or old, to help you reach your marketing goals.
When you create your TikTok strategy, you can curate your audience demographics and create content to appeal to them.
7. Use Video Effects
The TikTok short-form video options will help you expand your brand’s reach and connect with your favorite creators, but the effects tab has the most influence.
You can enhance your videos with filters, colors, GIFs, and other effects to make them more appealing and eye-catching.
8. Post Regularly
The TikTok algorithm is designed so that unless you post frequently, your content will most likely not be seen or will be seen for a short period.
Social proof is one of the most effective ways to increase your brand’s reach and image, and regular posting will yield positive results. You can appeal to your business objectives by providing regular, relevant content.
9. Comment Regularly
In addition to posting regularly, you should comment as much as possible to improve your marketing efforts, which should be part of your content roadmap strategy.
Don’t just comment on the specifics of your video comment sections; the current trends and video ads out there need your voice on them.
Build your marketing in a way that will increase your reach and allow you to show off a little, and your regular comments will help you establish a presence on the platform.
10. Set Goals
To make your marketing strategy work, you must set realistic and simple goals that can be executed on time and consistently.
Your social content goals on your social platform will assist you in developing a content strategy that is meaningful and reaches your target demographic. Organic content objectives can help your business thrive.
11. Embed TikTok Content On Your Website
TikTok does not appeal to everyone, and the app displays content in full-screen mode, which some users find unsettling or too different. These individuals can still be served entertaining content via a TikTok embed.
Including a TikTok feed on your website allows you to show visitors the variety of content your brand produces. You’ll capture your visitors’ attention whether you embed TikTok content or a mix of content from all social platforms. As a result, your brand awareness and website retention will improve!
The Future of TikTok Marketing
Your TikTok marketing strategy’s success depends on whether you use a combination of free TikTok content and paid ads with the appropriate daily budget.
The projections in your marketing goals should determine your daily budget. When you don’t see the results you want with TikTok at first, you may want to give up.
However, even if you don’t get the initial reaction you were hoping for, you must be patient and give your strategy some extra time to work.
You must give yourself time to build community engagement and your digital marketing campaign so that your community engagement can grow.
TikTok is a promising platform; if you are consistent, your TikTok advertising will succeed. Your valuable content will reach the right people, and this social platform has completely transformed the current digital marketing landscape.
More full-service influencer marketing agency reps will come forward with TikTok in their arsenal, and the social media marketing world will be shaken even more.
The type of content you create with TikTok ads could be exactly what your audience is looking for.