Are you running a small or medium-sized business?
If yes, then email marketing is the best practice for you to grow your business and build your reputation.
Email Marketing
Email marketing is a great way to connect with your targeted audience. It is a very personal way to reach targeted customers. Before sending an email, just make sure it is personalized so that the customer can connect with you.
Email Marketing Benefits
Here are some major benefits of using email marketing as a part of your marketing strategy:
1. Effective than other platforms
As we already know that social media is a major component of the business’s marketing strategy. It is a way through which we can interact with our audience and strengthens our relationship with them. It is the initial step towards the ultimate goal which is “Conversions”.
Email marketing is more effective than social media marketing because it plays a major role in converting people into customers. According to research, “It is found that email marketing is the best way to connect customers with businesses for a long time”.
2. Cost-Effective
Email marketing is best for small and medium-sized businesses that have a low budget. It is easy, effective and less expensive as compared to the traditional marketing method where you have to spend on printing, labor, etc.
3. Build trust
“Why will someone take services from you when you are not as recognizable as big brands?” Building trust is one of the biggest hurdles that small businesses have to face. “Customer Trust” is a big factor that can boost your business very rapidly.
By using email marketing, you’re able to build trust by staying in contact with your customers and keeping them up to date about your business.
4. Efforts are measurable
One of the best things about email marketing is that you can measure each and every step. There is no guesswork in email marketing. You can check out the important metrics, make adjustments accordingly and improve your effectiveness.
7 Best Email Marketing Tools For Successful Campaigns
Finding a perfect email marketing tool that suits your needs & requirements is quite necessary. In this blog, you will get the list of best free email marketing tools that helps you to grow your business by connecting with your targeted audience.
(a) Mailchimp
This is the most widely used email marketing tool by bloggers and small businesses. The reason behind its wide usage is its completely free plan.
You will get 10,000 emails per month for up to 2,000 subscribers in the free package.
Advantages of this tool:
- Drag & drop builder.
- Beautiful templates.
- A/B testing and segmentation that makes your emails more effective.
- Can easily connect with Salesforce, Shopify & Eventbrite.
- Mailchimp has tools for Facebook & Instagram ads and posts.
(b) Sendinblue
This is a powerful email marketing tool, available in both free and paid version. Its paid version is also very low that you can spend easily. It is best suited for small businesses and also for those who have a low budget.
By using this tool, you can get the maximum features and benefits.
In its free plan, you will get an unlimited number of contacts, 300 emails per day and additionally, SMS text message service.
Advantages of this tool:
- Robust drag & drop email builder.
- Impressive automation email templates.
- A/B testing and heat mapping to check how your emails are doing.
- SMS service that can be linked to your email campaigns.
- Chat feature to reach out to visitors in real-time.
(c) Benchmark Email
This is an automated email marketing tool that provides you the feature of creating automated replies and even preview the emails via smartphones or PC devices.
Its free plan includes 14,000 emails for 2,000 subscribers per month.
Advantages of this tool:
- Drag and drop email editor.
- Google Analytics to check the stats.
- Well designed email templates.
- Automated messages include welcome emails, abandoned carts, and follow-ups.
- Very easy & fast to use.
(d) OmniSend
This is the best email marketing tool for those who are running eCommerce stores. It has the feature to quickly pull product data from your store and generates beautiful email templates and opt-in forms to grow your email list.
Its free plan includes 15,000 emails per month and 2,000 emails per day.
Advantages of this tool:
- Includes creative signup forms like popups, landing pages, and a wheel-of-fortune game.
- Send out automated emails for abandoned carts and order confirmations.
- It also includes A/B testing tools and email tracking features.
- Send out discount codes or scratch cards.
(e) Mailer Lite
This tool has gained a lot of popularity in the last two years. The biggest reason behind this is its an easy interface that helps users to improve interaction using pop-ups and surveys. This tool doesn’t include super-advanced automation or analytics features but still, it is the best tool.
Its free version includes 1,000 emails without having to spend a dime.
Advantages of this tool:
- Able to create beautiful email newsletters, pop-ups, and surveys.
- It can easily design a mobile-optimized email template free of cost.
- You can take help from a dedicated support team in case you will find any difficulty.
- This is an affordable solution for freelancers and small business owners.
- With this tool, you would be able to take complete control of the backend by using an HTML editor.
(f) Fresh Email
This is another amazing email marketing tool that uses an AI-based system in its template. It provides several templates to their users in order to make their email marketing campaigns more effective.
Its free plan includes 200 per month and supports up to 500 subscribers.
Advantages of this tool:
- Used an AI-based system that makes it more efficient.
- It helps users to set default mails that can be deployed to subscribers based on their replies.
- It can provide a variety of email templates.
- Drag & drop builder.
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