Nowadays, social media marketing has become very popular. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
In social media marketing, these platforms are used to connect with the right audience in order to build a brand, increase sales, and drive website traffic.
If you want to grow through organic social media, then there are three important social media marketing tasks that need automation:
- Social media marketing tools for scheduling
- Social media marketing tools for monitoring
- Social media marketing tools for advertising
(A) Social Media Marketing Tools for Scheduling
The following are the best social media tools for scheduling.
Hootsuite is one of the leading social media management tools. It manages and schedule posts to multiple social media platforms like Twitter, Pinterest, Facebook, and Instagram.
Hootsuite does have a free plan, but it is limited. In the free plan, you will get 3 social channels, can post up to 30 and can only have 1 user. In order to use it unlimited, you need to buy the paid version of it.
This is another popular social media marketing tool that helps you to schedule posts on different social media platforms once.
It is available in both free and paid versions. Buffer’s free plan includes 3 social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.
If you want more features and bandwidth, then you have to switch to the paid version. Its paid plans start from $15/mo
Quuu is an amazing tool as it eliminates the part where you are the one looking for valuable content to share.
You just need to select the topics that are most relevant to your industry and audience, and Quuu creates an automated queue of content that’s ready to be dispersed to your social accounts.
Quuu is available in both free and paid versions. Its paid plans start from $50/month.
(B) Social Media Marketing Tools for Monitoring
Below is the list of best social media tools for monitoring.
For entrepreneurs and small businesses, this tool is the best option. This is a social media listening tool. It doesn’t require a large budget, yet it covers all major social media listening features like finds mention of your brand or any other keyword on all major social media platforms. Its paid plan starts at $29/mo.
This is a little expensive tool. If you have a large budget then you can choose it. Brandwatch’s analytics data is highly visual. It can illustrate the meaning of social media marketing to clients if you’re an agency. Its paid plan starts at $800/mo.
Socialinsider is an analytics and benchmarking tool for Facebook, Instagram, Twitter, and Youtube.
With this tool, you can see where you stand against top competitors, optimize your clients’ social media strategy with advanced analytics and competitive benchmarking, track social media KPIs, and share branded reports with your clients.
Its paid plan starts at $59/month or gets a free 7-day trial.
(C) Social Media Marketing Tools for Advertising
Facebook Ads Grader is a free tool provided by WordStream. This tool provides a complete assessment of your Facebook ads performance. As Facebook offers analytics on ads but those analytics are not just enough to analyze whether your money is giving you benefit or not.
At that time, you can make use of this tool. This tool provides a detailed summary of your account through which you can analyze the data and take the necessary actions.
Qwaya is a great social media marketing tool used for Facebook & Instagram. It is a good idea to invest in it as it lets you schedule ads, offer analytics, and also lets you A/B test your ads. With this tool, you can test each variable so that you can make sure you’re not wasting your money & get the best results.
Its paid plan starts from $149/mo.
This is basically a retargeting tool that you can use in Facebook Advertisement. As we all know, retargeting is a big part of marketing. This tool simplifies the process of retargeting and helps you to set the campaigns & view the result with more clarity.
It is a premium tool and charged on a CPM basis.
Social media tools are constantly evolving and many new apps and platforms being released to help improve your social marketing efforts.
Not every social media tool is relevant. Not every tool provides the functionality you need. You need to look at your strategy and then choose an ideal social media marketing tool.