Suppose you’re an agency or freelancer looking to expand your services to include email marketing. In that case, you’ll most likely need some white-label software that allows you to manage multiple client accounts while applying your branding.
You don’t want software logos all over your reports and dashboards as a professional agency, especially if you provide client access to the platform.
Of course, you could create your email marketing software, but this isn’t always feasible – or even necessary – when there are excellent platforms already providing white label solutions.
What is White Label Email Marketing Software?
White label email marketing software lets you remove the branding from existing platforms and customize their dashboards. The idea is for agencies to use these platforms to provide email marketing services instead of developing their software solutions.
What’s the Significance?
You’ll need to provide reports to your clients to show them how your services affect them. In many cases, you’ll also want to grant your clients access to certain parts of the platform so they can access reports or even create their email templates, campaigns, and so on.
Regardless of how much access your clients have to your email marketing platform, you want your agency’s logos, URLs, and other branding elements to be present – not your software provider’s branding.
This is the main selling point of white label email marketing solutions, and we’ve included five of the best options in this article for you.
#1: ActiveCampaign
Key Features:
- Custom domain
- Replace the ActiveCampaign logo with your own
- Modify HTML and CSS for button colors, borders, fonts, and other elements to match your brand
- Add/remove buttons and other options
- Remove all references and links to ActiveCampaign
ActiveCampaign is our primary email marketing software, and the platform’s excellent automation features and integration options clinched the deal for us.
ActiveCampaign, as a white label option, also provides more flexibility than Sendinblue. Aside from custom domains and logos, you can also change the style of the interface to match your brand. You can change the color of buttons and borders, font styles, and other design elements if you’re willing to tinker with some HTML and CSS.
You can also remove buttons entirely or add them to other interface parts. Importantly, ActiveCampaign ensures that all references and links to itself are removed from the platform.
#2: HubSpot
If you run an agency, you’ve probably heard of HubSpot.
Thousands of agencies have joined HubSpot’s partner network, despite their platform being not specifically white-labeled. But first, consider why HubSpot’s platform is a good fit for agencies.
HubSpot has the distinct advantage of being a sales and marketing platform. HubSpot can do an excellent reporting job because it manages everything in one place, from email marketing and live chat to CRM and social media management.
Surprisingly, most email marketing tools only report on email marketing insights such as open rates and unsubscribes. HubSpot goes above and beyond by attributing each sale to the email or channel that influenced it.
As an agency, this is critical in demonstrating value to clients. For clients, it solves a major problem that every business faces: knowing what works and what doesn’t.
While HubSpot is not cheap, it can be advantageous for agencies that join the partner network because HubSpot provides its partners with discounts to offer clients and referral fees, allowing you to build passive revenue for the agency.
HubSpot’s Partner Network
The number of benefits you receive as a white label digital marketing agency as a HubSpot partner is determined by the number of clients you sign up for. All partners receive white-label client education materials, training, and access to a consultant.
Agencies with higher revenue levels receive free HubSpot conference tickets, access to the HubSpot blog, and additional support from the HubSpot partner ecosystem.
While HubSpot does not provide a fully white-labeled version of its platform, it is an excellent option for agencies looking for an email marketing platform to use with clients.
#3: Sendinblue
Key Features:
- Excellent transactional emails
- Logo & URL personalisation
- Advanced contact segmentation
- Advanced, real-time reporting
- Multi-IP Manager
- API Access
- Multi-language Support
Sendinblue is an excellent email marketing platform that Venture Harbor uses to send transactional emails. When we first started using Sendinblue, it was a simple email marketing tool that lacked the automation features we desired.
However, the company’s offering has grown significantly over the years, and it is now a far more comprehensive marketing platform than when we first started using it.
This makes Sendinblue much easier to recommend as an all-in-one email marketing solution in 2020. If you’re looking for something more advanced than Mailchimp and other entry-level platforms, you should look into it.
With its white-label offering, you can customize URLs to match your domain, add your agency logo to the interface, and create custom reports for different clients. Overall, it’s not the most customizable white label option, but it does include multi-language support, which could be critical if you’re dealing with clients in foreign-speaking markets.
#4: Moosend
Key Features:
- Code-free email marketing, every step of the way
- Excellent free plan
- Unlimited emails on all plans
- Scalable for businesses growth
- Easy automation
- Solid reporting
Moosend is a relative newcomer to the email marketing game, and it benefits from approaching the strategy with a fresh perspective. The platform is new and simple to use, and it includes all of the tools you need to create and manage campaigns without writing a single line of code.
The drag-and-drop builders are among the best you’ll find, and the interfaces make it simple to switch between all of the features you require.
Overall, it’s a well-designed piece of software, and it’s encouraging to see more platforms like this on the market.
Moosend has a lot to offer in terms of features, with countdown timers, conditional content, email automation, events tracking, A/B testing, and a comprehensive offering. The free version includes almost all of the features, so you could almost use it as your sole white label marketing tool without paying a dime.
Landing pages, transactional emails, custom reports, and advanced support are the major features reserved for paid plans. Yes, these are important features for serious email marketers, but the free version of Moosend alone offers an impressive list of pro-grade features.
Importantly, paid plans begin at $8 per month and scale reasonably as your subscriber list grows. When you reach 3,000 subscribers, you’ll pay $16 per month, while $44 covers 10,000 subscribers. For $100 per month, you can have between 10.5k and 24.5k subscribers until you reach $164 per month for 28k-50k subscribers.
The pricing tiers give you plenty of room for expansion without causing your monthly fees to skyrocket, and the incremental increases couldn’t be more reasonable.
#5: MailerLite
Key Features:
- Code-free email marketing
- Solid free plain available
- Extensive lead generation tools
- Automation & segmentation
- Impressive landing page builder
- Huge feature set
- Affordable
MailerLite is another newcomer to email marketing software, offering all of the same modern benefits as Moosend, such as truly code-free campaigns, excellent drag-and-drop builders, and clean interfaces.
Considering that MailerLite’s free plan is limited to 1,000 leads, it may not appear to be as appealing as Moosend’s. But when you look at MairlerLite’s full feature list, you realize just how much this platform offers – everything from free websites and landing pages to email automation and built-in image editing.
In all honesty, you’ll want to pay for MailerLite’s Pro plan, which is priced per thousand leads. Prices begin at $10 per month and gradually increase as your company grows. By the time you’ve accumulated 30,000 leads, you’ll be paying only $130 per month for a comprehensive set of marketing tools.
You’re looking at $360 per month if you have 100,000 leads, which is extremely competitive.
The quality of tools and features is also consistently high, indicating that it is not simply a matter of quantity over quality. You won’t get all of Photoshop’s advanced features in MailerLite’s free image editor, but you will get all of the basic tools you need to quickly and easily edit images for email campaigns.
Which is the Best White Label Email Marketing Platform?
Choosing the best white label email marketing solution for your agency depends on a few factors:
- The quality of the email marketing software itself
- The number of customization options you need
- Usability of the software
First and foremost, you must ensure that you have all of the email marketing features that your agency and clients require. Then, you must be certain that you have the freedom to sufficiently customize the platform – otherwise, there isn’t much point in going white-label in the first place.
Finally, you’ll need a solution that meets the usability requirements of your agency and clients. This is entirely dependent on how your agency operates, the tools you need to integrate with, and the level of access you intend to give your clients to the platform. Will you, for example, only give them access to reporting, or will you allow them to create and manage campaigns on their own?
ActiveCampaign has all of the email marketing, automation, and CRM features you could ever want – no need to worry about that if you’re looking for a recommendation. You also have a lot of freedom when customizing the platform, from domains and logos to button colors and font styles.
This should be sufficient for the vast majority of agencies.
While ActiveCampaign scales reasonably for growing SMEs, some newcomers cater to the smallest businesses and bootstrapping startups that require the absolute best value for low monthly fees. This is where services like Moosend and MailerLite come in, as both offer excellent free plans that will get your company started with email marketing – and then some.
It took some time for email software providers like these to emerge, but they couldn’t come at a better time. Email marketing should not be reserved for brands with a large marketing budget. Tools like Moosend and MailerLite allow new businesses to get up and running quickly and maximize growth until they’re ready for more enterprise tools like ActiveCampaign and HubSpot.
About Author
