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SEO

Importance of Quality Content For Ecommerce Website

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.

Conclusion

Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

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SEO

Guidance On Keyword Research For Ecommerce Website

If you are running an ecommerce store then basically your main goal is to generate more sales. In order to achieve this, you need traffic from targeted audiences so that they can be converted into your customers.

Keywords are the foundation of a SEO strategy. It is essential to reach the potential customers who are looking for your products. This can be only done with the help of right keywords. 

Why is Keyword research important?

First of all, you must be aware about the term “Keyword”. Keywords are defined as the words or phrases that users use to find something on the search engine. It is also known as “Search Queries”.  

Everytime when someone does a search, then the search engine decides which results to show to its users. We all know that the topmost priority of a search engine is to display the best results to its users. 

To do that, the search engines update its algorithms from time to time so that it can determine the relevant results for every search query. That is why, it is vital to choose the keywords wisely.

Keyword research

When a user triggers a query then the search engine finds the best result from its database by matching the user searched keyword with the web pages that include the keyword and display it to its user. 

It is essential to use the right keywords on the webpages of your website so that you can rank at the top position of SERP for the relevant search terms. By ranking at the top position on SERP, you can see a big difference in your traffic. 

Before starting to do keyword research, you must be aware of some essential terms like search volume, long tail keyword, and competition. 

Long Tail Keywords:They are simply keywords that include three or more than three words. It is a good practice to use long tail keywords because they have the intent to convert better as compared to short keywords. 

These keywords have the better conversion rate because they help you to find people who are specifically looking for those products/services that you are offering. Through these keywords, you can basically reach your targeted audience. 

Search Volume: It is also known as avg. monthly search volume because it is usually measured on the monthly basis. It is defined as the total number of searches for each keyword per month. Ideally, you should look for the keywords that have high search volume. 

If a keyword has a high search volume then it means that it will be searched by the larger number of people. By targeting such keywords, you will get more potential traffic and conversion to your store. 

Competition: While finding the best keywords, it is vital to consider the competition of the keywords. It is equally important like search volume. It defines the level of difficulty that a keyword has for ranking on the search engine. Ideally, you should choose those keywords that have high search volume & low competition. 

You can use various tools like ahrefs.com, Google Keyword Planner, Keywords everywhere, SEMrush, ubersuggest for doing effective keyword research.

Essential Steps For Ecommerce SEO Keyword Research

1. Understand your target audience i.e, check what they are searching. 

2. Use keyword research tools to find out the best & relevant keywords.

3. Choose those keywords that will convert the audience to permanent users.

4. Choose 3 to 4 keywords for each category that you have.

5. Try to choose the keywords that have low competition and high search volume.

6. Understand your business and then choose the keywords accordingly.

Different ways of finding relevant keywords for ecommerce product & category pages:

(A) Via Amazon

We all know that Amazon is a giant ecommerce website. It is one of the most popular ecommerce websites and studies have shown that most of the people visit Amazon in order to buy any product. 

Let’s see how this works?

When you go on Amazon and type the keyword that describes the product you want to buy. Amazon will immediately show you the searches that people are using to find the similar product. 

For example, you are looking for a “Women’s bag”. When you will type this search query on Amazon then it will show you more search terms related to your query. From here, you can choose those keywords that will be helpful for you. Choose those keywords and add to your list of keywords.

Amazon keyword research

Also, if you are selling different categories of women’s bags like tote bags, shoulder bags, etc then you can choose the category in Amazon and find out the category related keywords easily.

This process will help you to find out the keywords for the category pages. But how will you use Amazon for finding keywords for the product pages?

To do that, you have to visit the bestseller amazon page: https://www.amazon.com/bestsellers

When you visit this page, you can navigate to the appropriate pages and find out the keywords & add it to the list.

(B) Via Google Search

After taking the idea of keywords from Amazon, it’s the time to start your research on Google by visiting www.google.com

Google has a great feature known as “Google Suggest” that will help you in finding the most relevant keywords. Lets see how this works?

Suppose you are searching a keyword “women’s bag” on Google. Once you will write your search query, Google will show you some of the keywords that people are using to search. Have a look at the below-attached screenshot. This feature is known as Google suggests. 

Google autosuggest

You will also get the idea of more relevant keywords at the bottom of the SERP.

Google search

Check the monthly search volume and competition of the keywords and add them on the sheet.

(C) Via Keyword Research Tools

After following the above two steps, now you have enough keywords data. You can use that data while finding keywords by using tools.

As there are numerous tools available for doing keyword research, it is important to choose an ideal one. An ideal keyword research tool is one that will give you the better insights about the search terms, monthly search volume, and the competition. You can also use more than one tool to find out the best & relevant keywords. 

Pro Tip: Include more long tail keywords (that includes 4 to 5 words) in your list as such keywords are easier to rank.

(D) Spy on your Competitors Keywords

This is the easiest way to find the keywords that will work really well for your niche. Now, let’s understand how you can do this.

Step1: Go to Google and search your target keywords.

Step2: You can see a number of websites on SERP. Now, you have to filter the websites that are selling the similar products.

Step3: Go to SEMrush or ahrefs, enter the competitor’s website URL and check the list of keywords for which they are ranking.

semrush organic research

Click on the “Organic Keywords Details” and export the keywords data.

Organic keyword details

Wrapping up:

For building an ecommerce SEO strategy, keyword research is one of the initial & important steps. Use two different approaches to find the keyword: first approach is to start from nothing to collect a list of keywords data & then move on to the next approach i.e., to spy on the competitors keywords. 

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SEO

Avoid 6 SEO mistakes that can breakdown the eCommerce traffic

The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store. 

If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is for you. You will get to know the mistakes that you may be doing which further breakdowns the store’s traffic.

Ecommerce Website

Therefore, avoid the below-mentioned SEO mistakes if you want to grow your eCommerce business online:

Mistake1: Improper keyword research

Most of the eCommerce business owners research and find out the keywords that are relevant to their business. But here they forget about the keywords/phrases that the targeted audience will actually use to do a search for such products.

Let’s understand this with the help of an example:

Suppose if you are selling computer accessories and you choose generic keywords like a laptop, computer, mouse, etc then you can never reach your targeted audience. 

In order to reach them, you need to be more specific in terms of keywords like Dell laptop, HP laptop, wireless mouse, etc. Thus, choose your keywords wisely in order to win the race!

Ecommerce SEO

Mistake2: Unoptimized Product URLs

This is one of the biggest mistakes that most of the eCommerce business owners make. They don’t give much importance to the product URLs. But it is important to make your product URLs SEO-friendly.

SEO-friendly URLs have two major benefits; firstly it is considered by Google as one of the ranking signals and secondly, it makes your website look more good.

It is a fact that clean URLs are clicked by the majority of people as compared to the URLs that include any symbol/score/dates. 

Most people focus on meta tags because they are visible to users and if they are good then users visit their website. Along with this, URLs are also visible to the users and if they are not user-friendly then people will think twice before visiting your website. Thus, optimize all of the product URLs of your website in order to increase the traffic.

Mistake3: Duplicate Content

The issue of duplicate content can easily rise in the case of eCommerce websites. This is because eCommerce sites have many identical products with little difference in terms of size or color. Also, the meta tags of the product pages are similar sometimes which raises duplicate content issues. 

This is not good from the SEO point of view because Google considers it to be the duplicate content found on the pages. As per Google, content is considered to be one of the ranking signals. 

Duplicate Content

If duplicate content is found on your website then you have to face traffic and ranking loss. Google doesn’t like to show the same content on different pages because its main focus is to give the best information to the users.

You have to find out the pages that have similar content and fix the issue by changing the content on each page. Also, work on the meta tags and make unique tags for each of the product pages. This is vital to rank your webpages on Google at the top position.

Mistake4: Broken Links

Google is making updates from time to time in order to improve the search results for its users. If you have a page that includes broken links or showing 404 error then it’s time to take the step forward and make the improvements.

Broken links are not a good signal because it gives a bad experience to your audience and also gives a red flag to search engines. So, if your website has this issue then it is essential to fix it as soon as possible.

Broken Links

Mistake5: Ignoring Website Loading Speed

According to searches, it is found that 60% of online shoppers are buying products from those websites that took 2 to 3 secs to load. Importantly, it is also considered by Google as one of the most important ranking signals.

If your website takes time to load then users will bounce back from your site which will increase the bounce rate of the website. This is not good at all for the growth of your eCommerce store online. 

The giants of the eCommerce industry like Amazon, Myntra have 2 secs of website load time. So, analyze the factors that are behind the high loading time and fix them. You can use tools like GTmetrix and tools.pingdom to check the high loading speed factors.

Mistake6: Not Mobile Friendly

Nowadays, everyone is using smartphones and they use it to search queries on Google. It is vital to optimizing your website for mobile as you optimize it for the desktop because the number of mobile users is increasing day by day. 

Mobile Friendly Website

Let’s understand its importance with the help of an example.

Suppose the users search for a product via mobile that you have in your store. If your website is not mobile-friendly then it gives a bad experience to the users and they bounce back from your site. This will decrease your traffic, organic ranking, sales & conversions.

Therefore, it is important to make your website mobile-friendly for increasing the chances of sales & traffic.

Conclusion:

It is a good idea to start an eCommerce store to sell the products online and increase brand authority in the market. If you want to be at the top position in SERP, then avoid the above-mentioned mistakes and increase the website traffic, organic ranking, and sales. 

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SEO

10 SEO Tips To Increase Your Ecommerce Store Sales

SEO is a popular way of marketing that helps brands and businesses to grow organically by achieving top positions on SERP.  The higher the site can rank on SERP, the chances of getting more traffic increases. 

According to research , it is proved that the organic results are clicked 90% more than the paid results. One of the major benefits of SEO is that if you get ranked at a higher position in SERP, then you will get more traffic and sales without investing much money. 

Before starting to implement SEO strategies on your ecommerce store, it is important to be aware of the fact that “SEO is simple in theory but it is quite competitive in terms of practice”. This is because Google has defined different factors for analyzing and ranking a website on the top position in SERP. 

So, let’s talk about the effective ecommerce SEO tips that will definitely enhance the sales of your online store.

Tip 1: Keywords Research

Keywords are basically the search queries that people use to search for something on Google. It is vital to find the best and relevant keywords for your website because it is the foundation of the SEO strategy.

Keyword Research

Now, there are two types of keywords; branded and non-branded. Branded keywords are beneficial for you as they will give you better conversion because the customers that you get from these keywords know about your business and specifically looking for your company.

From the above statement, it is clear that you will get good conversions through branded keywords but that doesn’t mean you need not to focus on non-branded keywords.

Non-branded keywords are also important for you because they will introduce your business to new customers who are looking for some products/services that you are offering. These keywords help you to expand your market share and increase your brand awareness online. 

Once your market is expanded, then those new customers will get to know about you and they begin to search using branded queries. Therefore, consider both types of keywords.

For doing keyword research, you can use Google keyword planner, SEMrush, ahrefs, ubersuggest, keywords everywhere and choose the relevant & best keywords. 

Once you finalize the keywords, place them in the meta tags, heading, product descriptions, Image alt texts, and URLs for the effective results.

Tip 2: Engaging Content

It is essential to understand what type of content your audience is looking for before creating it. Remember one thing, that you are communicating with your audience through your content. So, include a blog section on your ecommerce website and create the content which is useful, informational, and engaging.

Engaging Content

Before writing content, do some research about the type of content related to your niche that people are looking for. To do that, you can check your competitors blog section and also use Google, ahrefs, buzzsumo, Google trends to take the idea about the trending topics. This will help you to compete with your competitors and win the race!

While writing content, make sure to avoid mentioning unrealistic expectations or facts as this will mislead your users and they may not come back to your website again. 

Just focus on creating the type of content which helps to build your brand authority in the market and cultivates the trust of your audience on your brand for the long term. 

Tip 3: Social Media Integration

Nowadays, every business has created their accounts on different social media platforms like Facebook, Pinterest, Instagram, and Twitter because the majority of the people are present on social media. They are spending most of their time on these platforms and this is a great way to connect with new customers & increase the sales.

Social Media Integration

Whenever a new customer connects with you, the first thing that he will do is to check your social media platforms. If you are active over there and post regularly new content then the chances of sale increases because the customer begins to trust you. 

Be active on your social media and interact with your audience as this will help to build strong relationships with your audience. So, integrate the social media platforms with your website and do free advertising of your products.

Tip 4: Product Page Optimization

In an eCommerce store, product pages are very important. To optimize them, firstly find out the most relevant keywords for each product page of your website. Once you find out the best keywords then include them in the product description, meta tags, and heading tags.

Product Page Optimization

Remember one thing, in order to boost your SEO strategy, it is vital to optimize each individual product page. This will help the potential customers to reach your products online easily.

Tip 5: Explore Business Globally

Maybe at this point, you are not a big ecommerce store. But you dream of expanding your business at a global level. It is obvious that to reach there, you have to invest some money on paid marketing & ad promotions. 

Before investing money, try something that is free of cost and this will also help you to judge whether you can compete with your global competitors or not. To do that, reach out the international brands like ebay and amazon and see whether they allow you to sell products. 

Explore business globally

Just list the products & services in a portal and see if they can be accepted on an international level. Apart from this, you will know which markets are the best for targeting.

Tip 6: Image Search Optimization

Nowadays, image function is widely used by the people to search for some product. The basic idea behind this is that when users search some product on Google then they will check the images and the product which they like the most, click on it and buy it. So, optimize your products for image search. 

Suppose you are selling “summer dresses” and if you optimize your products for image search then you will get more conversions & sales. 

Image search optimization

For optimizing products for image search, you have to add the focus keyword on “Img alt tag”. The “Alt Tag” describes the picture in a web content. So, include the keyword in it in order to show up in the image search.

Tip 7: Link Building

Link building is one of the most important parts of the SEO strategy. But remember one thing, the quantity of backlinks doesn’t matter if they are of bad quality. Only high-quality backlinks matter!

Link Building

By high-quality backlinks we mean that the sites that you link to and receive links from must have good reputation and traffic. So, focus on getting backlinks from high-authoritative websites.

Tip 8: SEO-Friendly URLs

URLs play an important role as they are the building blocks of an effective site hierarchy. The URLs don’t include any symbols (? , +) or score as it has a negative impact on the ranking of your website. 

SEO-Friendly URLs

While creating a SEO-friendly URL, follow the below tips: 

1. Include keywords in the URL.

2.Avoid using superfluous words & characters. 

3. Make them short.

4. Avoid using dates (like 2020, 23, etc).

5. Help with navigation.

6. Go with HTTPS.

Tip 9: Customer Reviews 

Nowadays, customer reviews are very important to businesses. This is because they will help to build the trust of your new customers in terms of your products/services. If the reviews on your products are good then you will definitely get the more number of sales. 

Online reviews play a major role in the decision making process of a buyer. Before buying any product online, the users check the reviews so that they can get to know more about the product and then make their final decision. 

Tip 10: Reduce Website Load Time

One of the major ranking factors is load speed of the website. If your website is taking more than 3 secs to load then the user will bounce back from your website. This will give your user a bad experience about your website.

Website Load Time

The longer your website takes time to load on the user’s browser, the more your bounce rate will increase. The higher bounce rate is not good for your website as Google considers it’s a bad signal which will affect your ranking badly. So, reduce the load time of your website in order to get more customers and good ranking in SERP. 

Conclusion:

Ecommerce niche is quite competitive as compared to other niches. Due to increase in competition, the small businesses or startups have to face a lot of problems in building their brand, getting traffic, and conversions. 

In order to overcome this problem, you can implement a SEO strategy which is created by doing proper research and analysis of the market.

While there are a lot of ranking factors that are considered by Google in ranking a website, it is important to focus on staying relevant and targeted. Produce constantly unique and fresh information for your users so that they can stay connected with you in the long run. 

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SEO

Technical SEO: The Definitive Guide For Ecommerce Website

These days, eCommerce is one of the fastest-growing industries. For eCommerce websites, technical SEO is one of the essential things. This is because these websites have a large number of pages. 

There are various SEO tools that you can use to do the audit of your eCommerce website. The benefit of doing this audit is that you can find out the list of issues & errors on which you have to work in order to improve the ranking of your website.

Technical SEO

The following are the best SEO technical tips that help to increase the traffic and generate more leads & sales.

1. URL structure

Ecommerce websites have a lot of products. A properly defined URL structure is vital for the better performance of eCommerce websites.  

In eCommerce websites, if you don’t organize the URL structure from the beginning then you may have to face many problems. There are different categories on an eCommerce website and under each category, there are different products. 

So, each product URL should be defined as;

www.example.com/category-name/product-name

By defining all of the product URLs in this way helps to avoid confusion for the search engine when its bots come to index the pages. 

URL structure

2. Site Structure

The ideal structure of an eCommerce website should be like that;

Homepage > Categories > Subcategories > Products

It is essential to have a well-defined site structure so that visitors can access the website. It should be clear and consistent.

Pro tip: Always make sure to keep the important pages/product pages no more than three clicks away from the homepage. 

Site Structure

3. Sitemap

A sitemap is used to tell the search engine bots to crawl and index the pages. Basically, there are two types of sitemaps; HTML & XML. HTML sitemap is for the users so that they can navigate the website easily. On the other hand, the XML sitemap is for the search engine.

It is important to understand that by submitting an XML sitemap, doesn’t mean that your web pages will be indexed. It’s just a way of recommending website pages to the search engine bots to crawl & index them.

For SEO purposes, XML sitemaps serve as an invitation to the search engine bots to crawl a URL. This sitemap is generated by the developers. 

HTML sitemap is much easier to understand by the users so that they can easily access the web pages. 

Sitemap Structure4. Robots.txt

Robots.txt is a text file that tells search engine bots which web pages it should crawl and which not to. There are several benefits of this file like;

a) Block pages of your website so that you don’t want to index. 

b) Maximize your crawl budget.

c) Prevents resource pages like PDF, images, etc to be indexed by the search engine.

In an eCommerce website, there are few pages on which it is essential to implement robots.txt file. For example;

  • /cart.php
  • /checkout.php
  • /finishorder.php
  • /*login.php

Robots.txt Structure5. Redirect product pages

In an eCommerce store, there are several pages that are out of stock or showing 404 errors. It is necessary to redirect that page to the most relevant page. 

For redirection, you can use 301 permanent redirects. If not, you can also use the 302 redirects, by allowing Google to continue indexing the URL. 

6. Duplicate Content Issues

Duplicate content issues can create trouble for the SEO of an eCommerce website. Google is against duplicate content and is refining the SERP constantly by removing the webpages that have duplicate content. There are many updates that Google has announced against this issue. 

Along with this issue, there is another issue which is named as “thin content” on the website. This issue is also not good for the user experience. Due to these content issues, users will not get satisfaction and this will increase the bounce rate of the website. It is vital to fix this issue if your website has one.

Duplicate Pages

7. Page Speed

Google considers page speed as one of its ranking signals. This simply means that if your page has low speed then your website will get less traffic and due to which you have to face loss in revenue. 

The faster the page speed of your website, the better you will get ranking, traffic & ROI. In order to check the page speed, you can use tools as there are numerous tools available online for free of cost. 

With the tools, you will also get to know which factors are responsible for the high load speed of your pages. This will be beneficial for you to work on the factors.

Page Speed

8. Schema 

This will help you to enhance the appearance of your products in the search results as they are shown to the users in the form of rich snippets. 

The structured data provides additional information to the search engine in order to improve the visibility & CTR of the products. The most common forms of structured data that include are product name, price, delivery, rating, availability, and discounts.

By adding these structured data to the product pages of your website, you can increase the chances of CTR, traffic, and web ranking. If all of these factors get improved then automatically you can see an increase in ROI.

9. Mobile-Friendly Website

These days, your website must be mobile-friendly as Google considers it to be one of the most vital ranking factors. Google firstly checks the mobile version of your website to determine indexing & rankings.

In order to improve the rankings, you need to focus on the design of your website which should be responsive, must have user-friendly URLs, and good page speed on mobile & desktop.

Mobile Friendly

10. Internal Linking

Internal linking is an important SEO strategy for eCommerce websites. Through internal linking, web pages are connected with each other. It also helps search engines to understand which of your web pages are more useful & popular.

Conclusion:

There are several aspects of technical SEO that need to be considered. It is essential to find out the issues and resolve them in order to avoid big consequences in the future. I hope this article will help you at the initial stage in order to understand more about technical eCommerce SEO.

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SEO

Importance of SEO For Ecommerce Business

Nowadays SEO is one of the most essential marketing tactics. The main purpose of SEO is to improve the ranking of the website on the search engines. When you will appear on the first page of Google search results then you will be able to engage more people with your website. This further helps to drive more traffic on the website.

Here’s a proven fact, “Search engines bring 10 times more traffic on eCommerce websites as compared to social media”. According to a recent study, it is clear that the primary source of traffic for eCommerce websites is search.

How do SEO benefits an eCommerce business?

The following are the top benefits that SEO provides to eCommerce businesses:

1. Grow relevant web traffic 

If SEO tactics are properly implemented on the eCommerce website then there are high chances of getting relevant traffic on the website. Let’s understand this with the help of an example. 

If someone searches on Google for the product that you have and your site will appear at the top then the user will definitely click on the link. In case your webpage has the relevant information then there are high chances that the search can turn into a purchase. 

This is because when the user finds exactly what he/she is looking for then they will make the decision to buy it. With the help of SEO, your customers can find you easily and this will result in an increase in traffic on the website.

2. Increase ROI

The traffic on the website will increase when users visit your website. If your website has the relevant content then the user can buy the product from you. This will automatically increase the profits and revenue of your business. 

increase roi

SEO provides an opportunity to your users to find your store in the comfort of your home. Nearly 30% of people purchase the product after searching for the product on Google. 

3. Long-Lasting Benefit

The paid results do not last long because once the budget runs out, your website ceases to show on the search results.

Here, SEO has an advantage as it drives free traffic to your website which is also long-lasting. If your website is properly optimized with SEO then it will maintain its position in SERP ranking for a longer time. 

4. Improves the user-experience

As we all know, online shopping has been on the rise. Everyone prefers to buy the items online whether it is grocery, dresses, makeup, food, etc.

Another important fact is that the users will buy the products online from those stores that have a well-optimized web page by including all of the essential details, specifications, reviews, etc about the product. 

ecommerce seo

Customers really like those websites that maintain transparency with them. So, always make sure that your policies are transparent to your customers.

Also, most of the people are doing online shopping through mobiles. Therefore, it is important to optimize your website, and make it mobile-friendly, work on the loading speed, content, engagement, etc. When visitors access your website easily then they are more likely to make purchases. 

5. Brand Building

While building a brand, focus on the blog section of your website. This is because people are drawn to stories. If you tell them the stories about your brand journey then this will build the trust of your audience and they will feel more connected with you.

If you will provide high-quality blogs to your audience then this will help you in retaining your brand authority in the market. Also in ecommerce SEO, blogs are a great way to drive traffic on the website. 

When your website appears at the top position in SERP, it’s a sign of assurance for your customers that your online store is better than other stores. This will build your brand authority. 

6. Global reach

If you can increase your shipping area then the reach to your potential customers will automatically increase. As everyone is online shopping, you can get more customers as compared to offline. 

ecommerce SEO

Once you start your eCommerce store, it is important to work on its marketing strategy and SEO is one of the best ways. It increases the visibility of your website on the SERP. This will help to increase traffic, ranking, and sales. 

Conclusion:

Nowadays, there are nearly 44% of people who start their online shopping with a Google search. It is a proven fact that 40% of traffic on eCommerce sites comes from the search engine as people are showing more interest in online shopping.

According to the stats, it is also proved that 25% of eCommerce store orders come directly from organic traffic. From these stats, it is clear that your website must rank in SERP for more organic traffic. Therefore, it is essential to invest time & effort on the SEO strategy that can help you to bring your website at the top position in SERP. 

 

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SEO

10 Obligatory Features of an Ecommerce Website

Ecommerce businesses are growing faster than ever. The success of an eCommerce website depends upon its functionality, features, and design. It is important that your website is marketed well and also you should offer the best features to your customers. 

Being an eCommerce website owner, you must be aware of the following essential features stated as follow:

1.User-Friendly Website

Studies show that 76% of the consumers say the most important feature that an eCommerce website should have is “ease of use”. Let’s understand this with the help of an example:

Suppose you have the products with lesser costs as compared to your competitor, but the design of your website is a little bit complex. Due to a complex website design, the user finds it difficult to navigate through the website. This will give rise to the chances that the user will bounce back from the website.

The consumer will always prefer to purchase the products online from those websites that have simple & elegant design, no matter how many good deals you have set on products.

The following are the few points that you can consider to make your website more user-friendly:

a) Improve the search functionality on your website with an autocomplete option.

Improve the search functionality on your website

b) Understand what your customers want from you (means understand the customer behavior in detail).

c) Work on creating effective and easy navigation for users.

d) Make sure to provide a trustworthy payment platform to your customers so that they can make the transaction easily.

e) Always activate the chat option for your customers as this is the favorite way of your users to contact you.

2. High-Quality Product Images & videos

High-resolution product images are helpful for the consumers to check the product details and make the decision to buy it. 

Nowadays people are becoming more aware and they keep an eye on both product images & videos before making any decision. 

Statistics show that there is a 40% drop-off rate in those products that don’t have videos.  So, it is essential that when you are showing the product images to your customers, make sure that they are of high-resolution. Also, make a 20 to 30-sec video to show the product to the customers. 

3.Mobile-Friendly Website

According to the statistics, 60% of people buy products online through their mobile phones. With these stats, it is clear that if you want to increase your sales & traffic, then your website should be mobile-friendly.

The term “Mobile Friendly” means that your eCommerce website should be easy to use on mobile phones as easy as to use on computers. 

It doesn’t matter whether you have millions of products. But if you are successful in creating a mobile-friendly experience for your shoppers then you will get huge traffic & sales. 

4.Well-Designed Product Pages

The design of the product pages should be clean, engaging, and easy to use. The product images on the web pages should be of high-resolution. 

The product pages on your website must have a filtering option so that the user can easily find out the products & their prices. This option makes the buying process simpler for the customers.

5.Customer reviews 

About 95% of people read reviews before buying the product. Customer reviews play a major role in increasing sales. 

It builds trust & credibility and gets sales to boost. Online customer reviews play an important role in improving the ranking of eCommerce websites on the search engine.

6.Special Offers

Nowadays, online users are savvier than ever. One of the best marketing strategies for an eCommerce website is to give special offers to your customers. It is one of the best ways of doing the promotion of your brand & products. You can increase your sales by offering great discounts, offers & deals.

best marketing strategies for an eCommerce

7. Social Proof

By providing the social media icons at the bottom & top of your website helps your audience to connect with you. This is the best & easiest way to bond with your audience. Therefore, it is important to include all of your social media icons on your website. 

8. Security Features

One of the most important features that an eCommerce website must have is “Security”. The eCommerce security features include SSL certificate, two-factor authentication, use of a firewall, and a privacy policy link in the footer. 

9. FAQ Section

The main purpose of the FAQ page is to answer customer queries. It is a simple yet powerful way to add additional benefits to your business like it saves time, builds strong relationships with your customers, and turns negatives into positives.

10. Return Policy

This is one of the most important features that an eCommerce store must-have. The return policy of your store must be well-written on your website. This is a customer trust-building feature that your eCommerce store must carry. 

This is essential for the customers because it makes sure they can return or change the product in case they don’t like it.

Conclusion

Getting more traffic and sales should be at the top of your mind if you are running an eCommerce store. These are must-have eCommerce site features that will help to boost your traffic and sales to a great extent.

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SEO

Ecommerce Website Audit Checklist 2020: A Definitive Guide

Nowadays, just creating a website is not enough. By simply creating a website, you can’t expect that people can find you. If you want organic traffic on your website then it is important to constantly evaluate your website and do the necessary changes in order to make it user friendly.

If you have an eCommerce store then you need conversions along with the traffic on your website. For that, you need to do a SEO audit of your website. 

In this blog, you will learn how to audit an eCommerce store to improve traffic and conversions

What is the need for an eCommerce SEO audit?

These days, 80% of the people shop online in order to save time. People get more offers & discounts on online shopping. 

If you have an eCommerce store then you have to compete with Amazon, eBay, Flipkart, etc. These websites are online giants. Mostly, it becomes quite difficult for you to compete with them. 

If you want to stand on the first page of Google then you need to work on your SEO strategy. By having a strong strategy, you can compete with them. 

For creating a strong SEO strategy, you should have a better understanding of what elements on your site needs improvement. The right way to find out those elements is to conduct an eCommerce SEO audit.

How to conduct an eCommerce SEO Audit?

Follow the below steps to conduct an effective eCommerce SEO audit.

1.Technical Audit

In a technical audit of the website, consider the below points, and check them step by step.

a) Firstly, check robots.txt & sitemap of your website. It is essential because it helps Google bots to find, crawl, & index your website. 

You can use tools like “seositecheckup.com” to check whether it is present on your website or not. You can also check it out manually by following the below instructions:

For robots.txt,

www.abc.com./robots.txt

For sitemap,

www.abc.com/sitemap.xml 

b) Check the number of broken links or 404 error pages on your website. You can do this through Google Search Console or by using an extension (Check My Links). It is important to find out the broken links as it gives bad user experience. Due to this, the bounce rate of your website can increase.

 

c) Check the meta tags (both titles & descriptions) of all the pages of your website. Meta tags describe your page content to the search engines and website visitors. So, it is important to have an appealing meta title & description in order to increase CTR.

 

2. Mobile-Friendly Audit

Most of the users are doing online shopping through their smartphones. So, it is essential that your website should be mobile-friendly. 

If a user opens your website on his phone and can easily navigate your products, then you can get more traffic & conversions on your eCommerce store.

You can use Woorank to check the mobile-friendliness of your website. 

Benefits of the mobile-friendly website:

A mobile-friendly website is beneficial in many ways like;

  • Improve CTR
  • Improve user experience
  • More flexible
  • Cost-effective
  • Attract more customers

3.Speed & Usability Audit

Site speed is one of the most important parts of the website audit. Check the overall loading speed of your website and take the necessary actions to improve it. 

If the loading time of your website is high then users will come back from your website. This will increase the bounce rate of your website & decrease the traffic. 

In order to increase the conversion rate, it is essential to check the website speed on a regular basis. Through GT Metrix, you can find out the files that are responsible for slowing down the website like caching, minification, compression, and image optimization.

4.Product Organization Audit

Can users navigate the products easily? Product organization is a vital part of the eCommerce site audit. Performing a site audit from this prospect is important because for an eCommerce store, user experience matters a lot. If the users can find out products easily on the website then it is considered into the right product organization. 

Therefore, analyze the behavior of your users and ensure your categories are properly optimized. You can use analytics to understand the behavior of your audience. 

While doing this audit, if you find any 404 error page or dead pages then redirect them to the new correct page.

5. Backlink Audit

Quality backlinks are an important part of SEO strategy. So, your site audit must focus on the backlink quality as compared to the backlink quantity. 

6. Imagery Audit

Imagery audit helps you to ensure that you are investing in the original images which are of high-quality. These images provide the real view of the product to the visitors which builds their trust & the chances of buying the product will increase.

7.Content Audit

These days, content is the king & the foundation of a website. If your content is informational and engaging then you will get more traffic & conversions. So, it is essential to work on the content of your website. 

For an eCommerce store, the content of product descriptions & the headlines plays a very significant role. Before making any purchase, the user reads out the description, especially the features of the product. 

Conclusion

By doing an eCommerce site audit, you can find out the errors and can work on it in order to increase the traffic, leads, and sales. Auditing is the best thing that you can do for your online business. 

If you haven’t audited your eCommerce website yet, then comment in the below section and get the auditing done by our experts.

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SEO

Google Analytics For Ecommerce Store: A Definitive Guide 2020

Are you running an eCommerce store? If yes, then you would probably know about the importance of Google Analytics. 

In case, you are not aware of Google Analytics then you will get to know about this after reading the blog. 

Analytics is one of the most important things that every eCommerce store owner should know. Without analytics, you can’t analyze the performance of your store. 

Google Analytics is a free service offered by Google for tracking & analyzing the website traffic. This is a powerful tool that is very easy to set up & can show you how much traffic is coming to your website. 

Why do you really need Google Analytics?

If you are running a physical store, then it becomes quite easy for you to analyze your customer’s behavior & can easily calculate the number of sales & profit. 

Suppose if you are running an online store then it becomes difficult for you to analyze the performance factors of your store. In that case, you really need to use Google Analytics. 

This tool will help you to find out the sources from where traffic is coming, the customer’s behavior, and also helps you to better understand the sales funnel.

With Google Analytics, you can better understand the performance factors and take the necessary measures to improve your marketing.

How to set up Ecommerce tracking through Google Analytics?

1. First of all, create a Google Analytics account with your Gmail ID. 

2. Once you have signed up with Google Analytics, create a new account by choosing your website & following all the steps.

3. Click on the “Get Tracking ID” and you will get a script. The script will look like this;

Get Tracking ID

4. Open your Shopify store Admin and go to “Settings” & paste the script into the field provided.

Shopify store Admin

After verifying the website with the Google Analytics account, the last step is to turn ON the eCommerce tracking option in Google Analytics. 

  • Sign in to Google Analytics.
  • Click Admin, and navigate to the view you want.
  • In the VIEW column, click Ecommerce Settings.
  • Set Enable Ecommerce to ON.
  • Click Save.

google analytics for ecommerce

How does Google Analytics work for your eCommerce store?

Google Analytics is the best way to extract the valuable information that will help you to understand the performance of your store in a meaningful manner. It includes four steps:

1.Data collection

The first step in this process is to collect the data in real-time. 

A JavaScript code is used to track that data & this code is placed in the website’s markup. Once this code is inserted into the website, it starts to collect the data & transfer that information to the Google Analytics servers. 

The information includes the date and time of the session, device type, operating system, screen resolution, location, etc. This proves to be really helpful for you while improving the performance of your store & increasing sales.

2. Data Processing

Data processing is very important because raw data is not valuable until it is processed and displayed in a meaningful way. 

Once the user’s data is collected by the JavaScript code, it is sent to Google’s service to process it in an understandable way.

Google converts the raw data into meaningful metrics that are helpful in evaluating the performance of the eCommerce store. One of the most important metrics for an eCommerce store is revenue. 

If the ROI of your store is high then it means that you are making profits. If this does not happen then your business is at the loss. Through data processing, you can analyze the revenue of your store easily.

3. Data configuration 

Once the data is processed, it is manipulated to fulfill some configurations. Let’s understand this with an example;

Suppose you want to exclude the traffic coming from your office IP address to the store. It is a good idea to do this because you will search your website so many times in a day and when you check the data in Google Analytics, you will see huge traffic. But in reality, it’s not beneficial data for you to analyze the performance of your store. 

When you exclude your office data then you can actually see who is visiting & interacting with your website. This will really help you to take the steps that are necessary to increase the ROI of your store.

In Google Analytics, it is essential to create different views of your website in order to have the most accurate data.

Data configuration

4. Data Reporting

Google Analytics provides a number of reports with valuable information that will help you to analyze your store performance. 

Google Analytics breaks down the reports into different categories like;

  • Real-Time – This report will show you the user activity on your site in real-time.
  • Audience – This report will show you in-depth about who is on your site.
  • Acquisition – This report will show you how many users found and arrived at your website.
  • Behavior – This report will show you the behavior of your users when they visit your website. 
  • Conversions – This report will show you the number of sales and conversions of your store.

When you will access Google Analytics, you will get the “Report” option on the left side menu. From there, you can access the reports & download the data.

Conclusion:

Google Analytics for eCommerce will naturally look a little different than Google Analytics for restaurants, service providers, and other types of businesses. The focus is more on revenue, transactions, and how website usage is driving sales in measurable, concrete ways.

While setting up the eCommerce tracking side of things does take time, it gives you so much valuable, actionable information you can use to improve your site to drive more sales.

What do you think?  Do you use Google Analytics for eCommerce? Which tracking features do you find most helpful? Share your thoughts and questions in the comments below! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

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SEO

Ecommerce SEO: Drive Organic Traffic For Your Store

Ranking higher than the competitors on the search engine has become a desire for every businessman.

From the business point of view, you should know about SEO and how it is helpful in getting your eCommerce site at the top of search engine result pages. 

Let’s have a look at some interesting stats:

  1. 45% of people start their online shopping journey through Google Search.
  2. According to the SEMRush report, 40% of traffic to all online stores comes through the search engine (Google).
  3. According to Business Insider, 25% of eCommerce orders come from Google search(organically).

Keyword research for eCommerce websites

Keyword research is the most important part of SEO strategy. 

With the help of effective keyword research tools, you can do the research and find out the list of keywords that are productive for your niche like ahrefs, SEMRush, Google Adword Keyword Planner, ubersuggest, keywords everywhere, etc. 

Consider the following points while doing keyword research for eCommerce websites.

1.Search monthly search volume

Search volume defines how frequently a keyword is searched on a search engine. The high search volume of a keyword means that the particular keyword is searched by a lot of users. 

The competition will be also high for that keyword if you want to rank for it. 

While choosing the keywords, focus on product-based keywords and also choose keywords by comparing its search volume with the level of difficulty.

 It is important that you make the decision of choosing the keywords wisely!

2.Relevancy

Relevancy is a major factor for ranking at the top position on the search engine. 

Suppose you find out a keyword that has a high search volume, but if it is not relevant to your product/service then it is not a good option to opt. 

Pro tip:  choose those keywords that are highly relevant to your business.

3.Spy on the competition

Competitor research plays a crucial role in refining the best keywords for your business. Firstly, check on which keywords your competitors are ranking for. 

Now a question arises, why is this important?

It is important because you can determine how much work you have to do to come up with great ideas in order to rank your website.

keyword

On-Page SEO on eCommerce websites

Through On-Page SEO, you can see a rise in the leads, traffic, and sales of your products. From the above mentioned stats, it is clear that most of the people start their online shopping journey through organic search on Google. 

If your website isn’t visible in the search results, then it becomes difficult for your audience to reach you. If you want them to reach you then it is important that your website appears on the SERP. 

A perfectly optimized eCommerce website includes the following things:

  • Title tags
  • Description tags
  • Product & category page content
  • Optimized URLs
  • Schema implementation
  • Mobile friendly

 

1.Title tags: The length of the title tag should be 60 characters and should include the target keyword in it.

Suppose your keyword is “Nike shoes”. Instead of adding the exact keyword in the title tag, add some suffix or prefix along with the keyword. Like “Nike shoe price” or “Nike shoe sports”. 

Title tags

Make sure that the keyword that is generated after adding suffix or prefix to the targeted keyword should be searched by the people.

Here is the list of few general prefix & suffix that are mostly used by the people while searching products online:

  • Cheap
  • Deals
  • Review
  • Best
  • Online
  • Free shipping

 

In the title tags, try to make use of the magnet words that will help you to increase the CTR. For example; X% OFF, at the lowest price, etc.

2.Description tags: The length of the description tag should be 160 characters and should include the keywords in it.

  It is an important part of On-Page SEO & helps to increase the CTR. 

While writing description tags, include phrases like free shipping, items on sale, buy now, price of an item, great selection, etc in order to maximize your page CTR.

Here are a few examples of phrases that you can use in your description part.

  • Save ____% off on ____.
  • All of our ____ are on sale right now.
  • Get FREE shipping on all ____ today.
  • Click here to see all of our exclusive deals on _____.
  • Great selection of ____ at the guaranteed lowest price.

 

3. Product & category page content: While writing content for product & category pages include 1000 words on your page and use your keywords 3 to 5x.

Along with the targeted keywords, also use LSI (Latent Semantic Indexing) keywords. 

For example; You are optimizing your product page content with the keyword “Nike shoes”. In this case, LSI would be Nike shoes on sale, cheap Nike shoes online, Nike shoe price, Nike running shoes, etc.

4.Optimizing URLs

According to a recent study, it is found that short URLs tend to rank at a higher position on SERP than long URLs. 

As you are running an e-commerce store, it is important to know that your URLs will include categories and subcategories like https://abc.com/category/subcategory/product.html and also make sure to add keywords in it. 

5. Schema Implementation

If you want to stand out from your competitors then the implementation of a schema is the best option for you. 

For eCommerce websites, building people’s trust is the biggest achievement. To do so, you can add reviews in your rich snippet and make it eye-catchy. 

Schema Implementation

6. Mobile Friendly

Nowadays, everyone is using mobile phones to search for their queries and to do online shopping. 

It is important that your website should be mobile-friendly. If it is not then you will lose most of your customers. 

7. Ecommerce Link Building

Following are the effective link building strategies for eCommerce websites:

1.Video marketing

Video marketing is gaining popularity day by day. For eCommerce owners, videos are a great option to promote their brand’s products. It is found that users get more engaged with the videos. It provides a better experience to your user about your product. 

For e-commerce brands, there are three types of videos that will help to increase their CTR.

  • How to or Tutorial videos
  • Customer testimonial videos
  • Informative videos

So, if you are running an eCommerce store then you should use this link building strategy in order to increase your CTR & sales.

2.Blogs

Blogs are one of the best ways to boost the ranking in SERP.  Include a blog section on your website and add link-worthy content. This content can be informative, engaging, trending news, and interesting facts about your niche. 

Your ability to engage your targeted audience is the most valuable asset of your business. A well-organized blog with engaging content is a magnet and your audience is the Iron. That’s how it works! 

 Blogs further help you in bringing more traffic to your website, increase brand presence, generate leads & sales. 

3.Events

This is one of the most effective ways of e-commerce marketing. Firstly find out the events related to your niche that are going to happen and reach out to their organizers & ask them if they would like to feature some of your products at the event.

This will help you to connect with your targeted audience and generate more conversions.

e-commerce marketing

 4. Broken link building

Find out the list of websites that have broken links from ahrefs.com. After finding the lists, reach out to the website owners and ask them that there are broken links on their website and mention that you have a good alternative to link to.

Conclusion:

In order to increase the presence of your brand online,  increase sales, traffic & conversions, you have to optimize your website. When SEO is done in the right way, you will see instant growth in traffic & sales.

As we know SEO is time-consuming & takes a lot of effort, but if it is done in the right direction, then you will get huge benefits without spending a single penny.

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SEO

5 Best Tools For Local Businesses

When marketing is done at its best, there is no limit to the benefits you can earn! When the whole world is online why can’t you make the best out of it? 

Online marketing is a gem if utilized effectively. From building credibility, to be able to track inventory and attract interested customers. 

Let’s cut to the chase and discuss how to take your local business to new heights! 

With the advent of technology, there are a number of online tools available that can further help you to increase sales. Take a look towards the unbeatable tools online to enhance your Local Business:

1.Google My Business

Google My Business is one of the vital tools that you need to grow your business online. Here you can update your business profile with pictures, phone number, directions, reviews, website links, etc. So that whenever local audiences search about your product or service, your online business appears in the results to them.

As per the factual information the people interested in, buy locally. Almost 50% of searches on Google are local searches.

Google My Business show business profile upfront of local searches according to the search terms. Most of the time people are more likely to convert easily if they find the right product or service locally.

Why do you need Google My Business(GMB)?

  • One time setup and update after some time.
  • Increase the visibility of your business online.
  • GMB allows people to leave reviews for your business that builds trust & increases revenue.
  • It’s Free and Easy to Use.

 

2.Facebook Business Page

If you use Facebook with the same enthusiasm as you had in high school, you’re all set to be the next Bill Gates! (But this time your focus is different; Facebook Business Page)

facebook business page

One of the free tools you have to use is the Facebook business page for your business. This FB page is aware of your business online in front of millions of users. 

Nowadays, people spend most of their time on Facebook. If a person is looking for something on Facebook and that thing available on your Facebook page then higher chances are, they engage with your brand or service you offer. If they like it then they buy it or use your service. This Facebook page helps your business to grow online.

Why do you need a Facebook Business Page?

  • Reach potential customers.
  • Lower your marketing expenses.
  • Gain insights into your audiences.
  • Build brand loyalty.
  • Increase website traffic.

 

3.Bing place for business

If you are not using bing then you are missing most of the targeted traffic for your business. Most of your competitors also focus on Bing in order to increase revenue. 

bing places

 You have to claim your listing, fill out all the profile information and verify your listing. That’s it. 

Why do you need BING?

  • Increase the visibility of your business online.
  • Easy to use.
  • With a good business profile, the chances of higher ROI increases.

 

4.YELP

From a marketing point of view, Yelp is one of the best tools for local businesses. Most people are using Yelp to find nearby places. 

If you are using Yelp, then it’s great. But if not then you have to start using it as it will help you to generate more revenue by increasing the presence of your business online.

yelp

In Yelp, you have to claim your business by creating an account & providing your business information. Once you claim your business online, you will get some control over the content like you can add photos of your business, respond to the reviews, etc. 

In addition to the same, reviews play an important role in building the trust of your targeted audience because people use reviews as a part of their decision-making process.

In Yelp, you have to provide full information about your business so that people get to know more about your business.  If you have a good amount of reviews and nice pictures of your business on Yelp then the chances of getting more leads will increase.

Why do you need YELP?

  • Free business tool
  • Increased exposure of your business online
  • Easy to use it
  • Best advertising platform for local businesses

 

5.Yellow Page

There are a number of ways to connect with your targeted audiences online. One of the easy ways is to enroll in Yellow Page listings. 

According to a recent study, “60 million consumers search Yellow Pages every month for local businesses.” Millions of people are already available here and it provides you a great way to connect with your audience. 

yp

The good thing about this is that you can register here for free. After registration, you have a higher chance that visitors visit or contact you regarding your service.

Registering with Yellow Pages is still beneficial for your business because millions of consumers are still using Yellow Pages to find local businesses.

Here are some interesting statistics about YP-

  • 15 million-plus consumers have downloaded the YP app.
  • This YP and mobile web drive more than 3 calls to a local business every sec.

Benefits-

  • Online Business Presence.
  • Fewer minutes to get listed in YP.
  • Ability to check out the number of clicks, impressions, and leads you to generate, etc.
  • An easy and effective way of business exposure online.

 

Tips- Use nice and original pictures of your business.

Conclusion-

For growing your business to the next level, you must be available online. Nowadays, it becomes quite easy to reach out to your targeted audience via online sources. 

Researchers show that 78% of mobile searches result in offline purchases.

In the market, various tools are available for growing your business online. Our recommendation is to start with the above 5 tools for growing your business.

All the tools in this article are free and easy to use and they will for sure help you to increase your revenue. 

Among all these awesome tools, were you able to figure out which of these tools are you going to use? 

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SEO

Top 10 Amazing Content Marketing Tools in 2020

“Content Marketing isn’t King, it’s the kingdom” quoted Lee Odden, one of the most famous B2B marketing strategists.

Did you know that 60% of the B2B marketers work on their content marketing strategy to get better results?

True that! Content marketing has become a major part of the marketing strategy. 

Nowadays, there are countless marketing tools available in the market.

Before discussing the tools, you must be aware of the fact that content marketing is not just writing the content. It is actually more than that. There are different categories that are included in content marketing:

  • Blogging.
  • Video.
  • Podcasting.
  • Infographics.
  • Visual content.
  • Ebooks, etc.

Content Marketing Tools

1.Buzzsumo

Buzzsumo is an amazing content marketing tool as it helps you to check out on what topics your competitors are writing so that you can easily find out the most trending topic in your niche.

buzz sumo

This tool shows you some metrics like social shares, backlinks, and which influencers are sharing as a given piece of content. It will also help you to boost your content marketing ROI. 

It is a premium tool, available for 7 days free trial & its paid plan starts from $99/mo.

2.Ahrefs

Ahrefs is one of the most popular SEO tools. It is very helpful in content marketing as it helps to get content ideas on any topic. Ahrefs offers a feature “Content Explorer” from where you can check out the trending keyword ideas related to your niche.

ahref

It is a paid tool and available in two versions i.e. Lite & Standard. Its Lite version plans start from $99/mo and Standard version plans start from $179/mo.

3. Kred

In content marketing, content creation is one of the most important parts. Along with content creation, it is essential that the produced content will be reached to the right people so that your content will be recognized and get some value.

kred

Kred is a tool that will help you to find and connect with the influencers who can spread your message on social media. 

Kred is the perfect platform for building credibility and trust. When people know who you are, they will be more willing to click on your content and engage with it. It is a premium tool. Its paid plan starts from $10 per month.

4.InVideo

InVideo is a video creation tool. We all know, videos are trending these days on social media. It is important to create informative and engaging videos so that people can connect with us. 

invideo

This tool uses intuitive technology and has a library of templates, stock videos, music, and more that will help you to create, edit and publish videos in just 5 minutes.

Its paid plan starts from $10 per month.

5. Grammarly

This is the best tool that will help you in correcting spelling and grammatical mistakes. It’s important to make sure everything you type is clear, effective and mistake-free. 

grammarly

Normal spell and grammar checkers are not efficient in analyzing the mistakes in the content. Here, Grammarly can help you at its best. It saves your time, reduces your effort, and error rate by probably 50-80%.

It is easy to use Grammarly. You just need to install the extension in Google Chrome, create an account and you are good to go! 

It is a premium tool. Its paid plan starts from $29.95 per month. If you don’t want to use its paid plan, then you can continue with its free plan as it provides most of the features free.

6.SEMRush

 SEMRush is an all-in-one marketing tool. With this tool, you can get the idea of keywords on which your competitors are working. 

semrushYou can use this tool to check the keywords that are ranking organically for your website. With some more efforts, you can push those keywords on the first page of the SERP. 

SEMRush has tons of other features like checking the competitor backlinks, organic traffic, etc. It is a paid tool and its plan starts from $99.95 per month.

7.Trello

When you are creating the content, you will need some way to manage the system and processes. This can be possible only when you are working with a team of content writers. Here, you will need to use Trello.

trello

Trello is a tool that lets your work done quickly by taking teamwork to the next level with boards, lists, and cards.

Through this tool, you can leave messages for other team members and share content with one another all in one place, so no question arises about your content marketing plan. 

It is a premium tool. Its free version has limited features. In order to access more features, you need to use Its paid plan that starts from $9.99 USD per user/month.

8. Google Analytics

When you are talking about the content marketing tools, you can’t leave behind the analysis tools. Google Analytics is the most popular free tracking tool through which you can analyze the different factors that help you in deciding the topics for content creation that your audience will like.

google analytics

It is a free tool provided by Google.

9. Canva

In content marketing, content and graphics both play an equally important role. Nowadays, people first see the graphic and then decide to read the content. So, it’s very important to create such graphics that will attract your target audience towards your business.

canva

Canva is an amazing tool for creating graphics. It is a premium tool. You can access it free of cost but if you want to access the advanced features then you need to switch to the paid plan. 

Its paid plan starts from $9.95 per month when paid annually or $12.95 paid monthly.

10. Photoshop

photoshop

This is a gold tool in editing the photos. There is no other tool that can do the editing so efficiently as this tool does. It helps you to import a large number of videos and the photos into the software quickly. It increases the resolution and quality of images. 

It is a premium tool and its paid starts from US$239.88/yr.

Final Words

These tools provide you great help in finding out the best ideas and topics for your content marketing strategy. All of the above-mentioned tools are not free but it is a good practice to use them if you want to win the race.

In content marketing, framing the content is not enough. It is important to ensure that it will reach your target audience. For that, you need to make use of social media platforms.

Whether you have just started working in content marketing or a well-known name in this field, it is important to make use of these resources to take your game to the next level.

Categories
SEO

Top 9 Highly Recommended SEO Tools For 2020

Nowadays, it is essential to have the knowledge of tools in order to check what your competitors are doing in the market to rank at the top position in SERP.

If you are familiar with the SEO tools then you can easily find out the keywords for your business, can analyze the backlinks of your competitors and can take the necessary actions.

In this blog, you will get to know about different tools on the basis of their roles.

highly recommended tools for seo

(A) Keyword Research Tools

The following keyword research tools are very helpful & popular in finding out the most relevant keywords to your website.

  1. Google Adword Keyword Planner

Google Adword Keyword Planner

The Keyword Planner is a major part of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.

This tool is 100% free. You need not spend a single penny on the keyword planner. For using this tool, you just need a Google account.

  1. SEMrush

SEMrush

It is an online SEO tool designed for taking a look at a domain’s position in search, as well as the ranking of the keywords and other related keywords that might generate more traffic. This tool is specialized in keyword research, competitor analysis, and Google Ad campaign optimization. It is available in both free and premium versions.

  1. Uber Suggest

Uber Suggest

This is a tool that is used to get keyword suggestions and competitor’s data. It is very easy to use. When you open the site, you just need to add the keyword and click on “Search Button”. You will get the complete list of keywords.

 

(B) Website Analysis Tools

 

The following are the few best SEO audit tools that help to analyze and grade your website.

  1. SEO Site Checkup

SEO Site Checkup

This is a very easy SEO audit tool. It includes backlink analysis data, uptime reports and site speed recommendations.

  1. Woorank

Woorank

This is a Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health. It evaluates websites based on 50 criteria in an automated fashion and provides helpful SEO and other tips.

  1. Screaming Frog

Screaming Frog

This tool is used to crawl the pages of the website and creates a list of all your internal pages. It keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes.

Screaming Frog SEO Spider is free. If you want to crawl more than 500 URLs then you need to buy the license

(C) Backlink Monitoring & Analysis Tools

If you want to analyze the backlinks of your website as well as your competitor’s website, then you can use one of them.

  1. Ahrefs

Ahrefs

This is an ideal backlink analysis tool. Along with the backlinks, you can also check the traffic, domain authority, and keywords. It is really easy to use due to its excellent user interface. It is one of the most popular tools and its paid.

  1. cognitiveSEO

cognitiveSEO

It is an SEO tools suite that focuses on backlink analysis. It has a very helpful feature known as “Unnatural Link Detection”  that identifies risky backlinks that might have caused a penalty. It is a solid tool for analyzing backlinks.

  1. Open Site Explorer

Open Site Explorer

This is an optimization tool that is also known by the name “search engine for links”. This tool helps in tracking the type of backlinks that are coming to your website. It shows a stat that includes anchor text distribution, links count, and the count of domains that link to a URL. This tool is developed by Moz.com.

Final Words:

To take complete control of Search Engine Optimization can be hard. It’s even tougher when you have just started out. These tools can help you to ease the process of analyzing the website.

Remember one thing these tools are there but your efforts in researching make a big difference. So, use these tools wisely and get benefits.

Categories
SEO

6 Proven Ways Get High-Quality Backlinks In 2020

What does “High-Quality Backlink” mean? Are backlinks still important in 2020?

In this article, you will learn:

  • What are backlinks?
  • What are the backlink quality indicators?
  • Importance of backlinks in 2020
  • What type of backlinks are valuable in 2020?
  • Strategies to build high-quality backlinks in 2020

 

Let’s start learning about high-quality backlinks!!

What are backlinks?

 

The other names used for backlinks are one-way links, incoming links, & inbound links. Google considers “backlinks” as votes for a particular page. The quality of backlinks will add more value to your website instead of the quantity of backlinks. Those pages which have high-quality backlinks will get top ranking in SERP.

Creating high-quality backlinks is one of the best SEO strategies that will send positive signals to search engine crawlers;that the linked-to site is valuable and useful.

What are backlink quality indicators?

 

Before creating backlinks, you should know whether the backlink you are going to create is good or bad for your site. Have a look at the below-listed guidelines that will help you to check the backlink quality.

1. Website Authority

Website authority matters a lot because it will help to determine how much of “link juice” you’re getting from that website. According to the Google rules, a link from the high-authority website is more powerful than a link from the low-authority site.

Factors need to be considered while checking the website authority:

  • Domain authority
  • Page authority
  • Content quality
  • Social media share
  • Alexa rank

Following are the major tools through which you can check the website authority:

  • Ahrefs
  • Semrush
  • Majestic
  • Open site explorer

2. Relevancy

 

This is one of the biggest factors that matter while creating backlinks. For example, if you are having a “Digital marketing” website then you will look for those websites which are of the marketing niche.

3. Organic Traffic

 

The most important form of traffic that you will get on your website is organic traffic. It is completely free and real. People who visit your website content will come to you and this count in the real traffic. Your major goal is to get real traffic on your website instead of fake traffic.

To check the exact traffic on a website, you need to look at its Analytics. To do that, you can use various tools like Ahrefs, Semrush and Google Analytics.

4. Indexing

This is the most obvious point. The website from which you are taking backlinks should be indexed on Google. If this is not indexed on Google then it is useless to create a backlink on such a website.

 

Importance of backlinks in 2020

 

Backlinks will continue to be important in the coming years. The reason behind this is the way Google considers it and gives importance to it while ranking a website. This may undergo changes as technology advances.

Recalling the beginning time of SEO, Google gave importance to every kind of backlink whether it came  from a good site or not. As technology changes, Google started  to penalize the low-quality websites, PBNs, and unauthorized sites (like gambling, porn, etc) and began to give importance to the links coming from high-authority websites and popular social media sites.

High-quality backlinks are very important for getting a top ranking in the search engine because Google prefers to rank those sites which have valuable content and links from high-authority websites.

From the above statements, it is clear that the backlinks play an important role in the website ranking.

Now it is important to understand that getting a backlink is easy but getting a high-quality backlink is quite difficult. For that, you need to do smart work.

 

Let’s discuss what type of backlinks are valuable in 2020?

 

As you know how much backlinks make value, let’s have a look at the list of backlinks that are valuable for the high ranking of your website.

  • Editorial backlinks
  • Guest blogging backlinks
  • Business profile backlinks
  • Webinar backlinks
  • Press release backlinks
  • High-authority forum links

 

Strategies to build high-quality backlinks in 2020

 

1. Create visual content

 

While creating backlinks for your website, don’t just focus on the contextual links. As we all know, the audience loves the content through which they can gain nformation easily. Visual content is one of those that has proved to attract more users than the text.

 

Visual content includes charts, videos, and infographics that are a very effective technique for getting backlinks from the high-authority websites. By creating stunning graphics and adding them to the posts can help your content to stand on their own.

 

2. Generate evergreen content

 

The websites are interlinked with those webpages that have unique and engaging content. This content will be relevant for a longer period of time, due to which it is considered as “Evergreen Content”. These content have long-term value as compared to the other content. By creating such kind of evergreen resources, you will get the best quality of backlinks for your website.

 

3. Publish research-based content

 

Research-based content is one of the best ways of content that you can publish on your website. This type of content includes surveys, case studies, and business data that cannot be found on other websites. If you will publish such kind of original data, then other sites will be likely to link back to your fresh content.

4. Learn how to check the high-quality links

 

Every link is not a high-quality link. Before creating the backlinks, it is very important to understand from where you will get a potential backlink that will boost your website ranking in SERP.

 

As we know, links from authoritative websites are beneficial for the website as compared to the backlinks from the low-quality sites. So, do some smart work while searching and outreaching for high-quality websites. You can also check the below link to learn the best outreach strategy for your business.

5. Check competitor backlinks

 

While creating backlinks, it is essential to check out the competitor backlinks. Do proper research on your competitors and check from where they are getting backlinks. Collect the data and then start outreaching.

While checking the competitor backlinks, analyze the type of backlink they have created like guest post link, blog comment link, infographic link, etc.

Along with this research, do not forget to check the authority and traffic on the website. These factors are very important in the backlink process.

 

6. Work on the trending news and topics

 

As the evergreen content provides value to your website for a longer period of time, trending topics also give a huge benefit to your website. This is the most time-sensitive content on your website that engages your audience on the website more quickly as compared to the other ways. This content may not only provide the long-lasting linking value of evergreen content, but it can also help you to acquire quick and relevant links for your website.

If you want to build the authority of your website for a longer period of time, then focus on only organic and natural links as this will help you to generate more traffic and better search visibility on the search engine!

Categories
SEO

5 Ways To Get High-Quality Backlinks For Local Business in 2020

Are you running a local business or just started a new local business? Looking for ways to grow your brand’s online presence? Well, in this content, you will get to know the ways to improve your local business ranking on SERP.

According to a recent survey, 89% of local SEO experts think that link building is the most effective technique for boosting businesses’ local search rankings.

From this fact, it is clear that local link building is crucial for boosting the ranking of local businesses in SERP. 

Take a look at the best 5 ways of generating high-quality backlinks to boost the search ranking of your local business:

 

1. Get added to the local directories and citations

Add your business website on the local citations and local directories websites. It is a mandatory step for improving your authority and local ranking. 

By listing your business website on Google My Business, Yelp, and other popular local sites, you will get a good quality of backlink to your website. 

While listing local citations and directories, make sure that your name, address and phone number is correct. 

2. Networking

 

Nowadays, networking plays an important role in building a business brand. There are many people who are only focused on creating backlinks without thinking about anything else.

My suggestion for getting backlinks is by connecting real people and promoting their content. By using effective networking techniques, both online and offline, you will begin to see the positive effect of link building.

 

3. Generate research-based content 

research based content

Nowadays, content is the king of marketing. Without content, your marketing won’t be able to survive. You can get high-authority backlinks for your website through high-quality content. 

While creating the content, make sure your piece of content should be informative and educational for your targeted audience. Also, content does not only means standard blog posts, ebooks, or white papers, content, there are various other things included:

  1. Videos
  2. Infographics
  3. Guides
  4. Podcasts

One most important thing that you need to consider while creating backlinks for your local business is to notice your competitor’s content that is performing well on SERP. Do proper research and then take the ideas from there to create a high-quality piece of content for your website.

Creating content is not enough to generate backlinks for your site. It is a must to promote that piece of content on channels where most of your targeted audience comes online. For example, social media channels, forum sites, etc. 

Note: Must remember that if you create content without doing proper research and analysis, your work is of no worth. 

 

4. Keep an eye on your competitors

keep an eye on competitors

One of the best SEO practices is to keep an eye on the competitor’s backlinks and create links on those websites in context to your business. This strategy will 100% work for your website.

It is quite easy to find out the main competitors list by conducting a few searches on the essential keyword terms. Once you collect the list, use ahrefs.com or semrush.com to find out the list of “Do Follow” backlinks of your competitors. Export and manage the data on a spreadsheet and start working on it!

 

5. Involved with your community

 

Increase your involvement within your community by sponsoring local events as this will help you to get links from the event’s sponsorship page. For local businesses, this strategy has been proved to be very effective as many local businesses get benefits from it.

Along with sponsoring events and organizations, you can also organize your event and host it in order to generate links through promotional press releases, social media posts, partner newsletters, and so on.

We agree that the link building process does take time and effort, but if it is done correctly, then the efforts and time invested will justify its worthiness. 

Categories
SEO

How Dynamic SEO Speed Up the Optimisation Process?

Are you looking to build the online presence of your brand?

 Dynamic search engine optimization is a good way to start your journey!! 

To help you out, we will provide you with a step by step guidance on how dynamic search engine optimization can help you to build your brand authority online.

If you are a big enterprise then it can be a little difficult for you to optimize every single page of your website. In this case, dynamic search engine optimization will help you to get through. By using dynamic SEO you can easily optimize multiple pages of the website all at once.

But, first, let us start with the basics!

Let’s understand what is dynamic SEO?

 

Dynamic SEO involves using a set of principles that optimizes multiple pages of a website at once.

With dynamic SEO, the manual process of updating multiple sections of a website is replaced with the automatic one. This practice is considered to be the best for big enterprises that have multiple categories, subcategories, products, etc. 

By using this practice, you can keep yourself updated related to the latest trends that will further help you to become a successful online marketer, instead of working on outdated information.

In other words, Dynamic SEO is an all -in- one solution that helps you to understand, manage and improve the online presence of your website.

Now, let’s jump over to the other section.  

How does it actually dynamic SEO Works?

 

Let us explain this to you by sharing an example:

Imagine you are a big online retailer of shoes. Under the section, you may find products categorized like color, brand, size, and so on.

As you have many category pages, you need to update the information manually on each of the pages. Instead of doing it manually, you can make use of the fields to fetch the data dynamically from the database to the meta title, meta description, H1, H2, etc.

To understand how this works in reality, let’s take  at the below example of an online retailer “runrepeat.com”:

Imagine, you are looking for “best red Nike shoes”. So, when looking around the internet, you will get the following search engine result.

Dynamic SEO

This is how dynamic search results show. 

 Now, maybe you have changed your mind and want to buy blue shoes instead of the red ones. 

Ever happened? Well, several times! 

So, when you search for “Best blue Nike shoes”  you will get the following search engine result.

dynamic SEO 2

This technique is applied on the RunRepeat website as the format is similar in every result. 

Now, suppose you want to buy Adidas shoes and search for “Best blue Adidas shoes”. 

dynamic SEO 3

You must have observed from the above images that the result format of RunRepeat for every query is similar. 

The format would look something like this:

(Quantity) (color) (brand) shoes/sneakers | (Brand name)

Now, it’s important to understand how to apply dynamic SEO on your personal website?

Technically, dynamic SEO is usually done using Javascript, AJAX or through a PHP system (in some cases). To apply this, you need to make sure that your category pages, subcategory pages, and URL structure are accurate.

How to optimize category pages for dynamic SEO?

 

If you are using the dynamic SEO  on your category pages then it is essential to optimize the template of that particular category in a correct way.

For example:

  • A sidebar
  • H1 
  • H2
  • Some content
  • Category text

The most important thing that you need to focus on is the keywords. While doing SEO for dynamic pages, keywords play a major role. For every category try to choose 3 to 5 best keywords that define the product within the same.

Make sure to use the best-chosen keywords in the H1, H2, image alt tags, meta tags, etc.

In the above sneakers example, “Sneakers” being the keyword is common under every category for every brand. 

Another important thing that needs to be taken care of is that while optimizing the category pages you need to pay special attention to the text links or pagination typically at the bottom of the page. Also, pay attention to the sidebar.

URL structure

 

In dynamic SEO, URL structure is another important factor that needs to be considered. Make sure that the URLs are short, clear and keyword-focused. Also, keeping the URL in this format helps Google to understand your web page and content easily. Furthermore, it can crawl and index it more quickly.

You can use hyphens to separate the keywords within the URL. But, make sure not to use more than 2083 characters in the URL.

Take a look at the below example of URLs:

Conclusion

 

Dynamic SEO proves to be very beneficial for large enterprises when we talk about optimizing products and categories all at once. 

Somehow, it doesn’t mean that this technique can only be used for eCommerce websites or large enterprises. You can also use it is you are an SME  and save your time.

“Dynamic SEO is the right option to speed up the optimization process.”

Categories
Design eCommerce Ads Google Ads SEO

6 Tips To Dramatically Boost Your Sales Using Landing Page Optimization

Landing page optimization is a technique that is used to increase the visitors by designing pages in a user-friendly way and making changes in the content according to the user search intent.

For example, your search for a keyword shows an ad and you find that ad interesting. It appeals to you so much that you are not able to resist yourself by clicking it, after clicking that ad you are directed to the landing page and experiences a good user interface along with a piece of relevant information that perfectly matches your search query.

This happens with every one of us, isn’t it?

Furthermore, it is likely for you to stay on the page for a longer period than expected. It means that you might take the desired action as everything is relevant. But, if the landing page is not relevant to your searched keyword and contains irrelevant info as well as bad user experience, you will likely bounce back in a short span of time.

In simple words, optimizing your PPC landing pages results in increased conversion rate, better quality scores and maximized ROI.

REQUIREMENTS

To optimize landing pages you take a look at the following:

1. Relevancy – The content provided on your landing page must be relevant to the keywords you choose along with the ad copies you create. Any visitor will feel less confident to purchase/take any action on the landing page if the ad copy and landing page content does not match.

For Example, your ad copy has a headline stating ‘Affordable Hotel Rooms In Manali’ but when you reach the landing page it shows the opposite, let’s say “Luxury 5 Star Rooms In Manali” there is no relevance here.

Count on us, as a user we will get a little disappointed!

You can convince a  user to click on the ad, but if that content doesn’t match your service, you definitely lose a lead as well as cost on that click.

landing page relevance roi minds

2. Design – The design of the landing page must be user-friendly, eye-catching, and professional that matches your brand requirements something that does not scare the users.

The things that you must consider are easy navigation, good images or animation, matching color schemes, contrast, keeping the images, and content organized.

Here is an example of a landing page that is poorly designed & will definitely scare the users.

landing page good design

3. CTA – A Call to Action button is a must on your landing pages. It is important for us to have one.  Remember, your CTA should not be boring like: click here, call now, in fact, it should be unique enough to hit the psychology of the users.

It should be placed above the fold in your landing page to gain more visibility & attention.

The color contrast of the CTA button must also be visible, vibrant, and more dominant than the colors used on the landing page.

A better CTA button will help you a lot because it acts as the main action you want users to take when they come to your landing page.

4. Build Credibility  – People always look for social proof in order to get an insight into the product or service. You should add the top reviews of your products and services, social media mentions, video testimonials, etc on your landing page to earn the trust of the customers.

You can also add social media buttons that direct the users to the social media pages of Facebook, Twitter, Instagram, etc and can help them know more about your product/service.

5. Speed – According to Google, 53% of users bounce back from the website after 3 seconds of loading time. So website speed also matters a lot, no one likes slow websites as people always tend to close slow loading websites & switching to other web pages available in the search results.

They say, ‘time is money’ fits perfect for this type of scenario.

6. Lead Forms – The lead generation forms available on the landing page must not be very complex, but they should be designed in such a way that the user does not experience like filling a complex government form which is full of confusion resulting in loss of the leads.

A good lead form should not have too many complex fields but limited fields which are also useful & easy to fill up by the customer. You should not use too many compulsory fields as it takes too much time and sometimes confusing for the user. There should not be too much text in the form.

We should have proper thank you page designed on which people land after filling the lead form, as designing thank you pages are helpful to track your leads and also can use it to upsell. 

If your AdWords campaigns are not delivering desired results after using all ppc best practices,  maybe the reason is your landing page. So you should look into your landing page & optimize it as per the above requirements, this will surely help you to increase conversions & decrease the cost per clicks (CPC ) & cost per acquisition (CPA) resulting in profits.

Categories
SEO

How to use SEO Outreach to create valuable backlinks ?

To get high-quality content backlinks for your personal website or for your client’s website, outreach is the key strategy. We can also say that “SEO Outreach is the foundation of any successful SEO campaign”.

The goal of doing Outreach is to create high-quality backlinks for the website that will further help in improving its visibility on the search engine. If you are successful in researching the high-quality websites and able to create backlinks on it then you will definitely see the major improvements in terms of traffic, leads and profit.

To create quality backlinks, generate a list of the email addresses that you will use for outreaching. To do that, you need to follow a process. 

  • Create a list of seed URLs from Google
  • Create a list of sorted URLs by using ahrefs.com
  • Create the final list of URLs for outreach
  • Generate the list of emails 
  • Create an engaging email template

Here, we are sharing a step by step process that we used for our client while searching for high-quality websites for their 

Before proceeding with the process, you need to add an extension with the name “Ginfinity chrome plugin” to your chrome browser. 

“This plugin is helpful for the infinite scroll on Google Search Results that improve your browser experience”

SEO Outreach

(A) Create a list of seed URLs from Google

Step1: Search your “Keyword” on Google.com.

After doing it, enable the “Ginifinty” plugin and scroll the Google search result page.  This will help you to get all of the results pages on a single page more than 10 search results.

SEO Outreach

Step2: Bookmark the tab and then go to the “More” option and insert the Javascript code

SEO Outreach

Now click on the “bookmark” available on the right corner of the window and then open the web page that you have bookmarked. 

SEO Outreach

Copy the list and make a Google sheet to place the data. You can name the tab as “Seed Lists”

SEO Outreach

(B) Create a list of sorted URLs by using ahrefs.com

Step3: Now, insert the list of URLs into the “Batch Analysis” tool of ahrefs.com

Batch Analysis Tool can help you quickly compare the metrics of up to several hundred URLs or domains at a time. Once analyzed, you will be able to see a number of SEO metrics like organic traffic, number of referring domains, backlinks, etc. 

From there, you will get a list of more URLs. Export the list of URLs.

SEO Outreach

After exporting the list, place that URLs in the sheet and named that particular tab as “Seed Analysis”.

Keep these points in mind while sorting the sheet:

  • Order the list into highest to lowest number of do-follow  links.
  • Delete anything below 20.
  • If this is more than ⅓ the total list, go back to step one, find another search term and continue back to this step. Add the new list to this one.
  • Delete all the root domain websites.

SEO Outreach

Step4: Now, put each of these URL from the above list in the “Site Explorer Tool” of ahrefs.com

Check out  the backlink profile of each URL and export the CSV list of “Do Follow Backlinks” (one link per domain) from there. 

SEO Outreach

(C) Create the final list of URLs for outreach

Step5: After exporting CSVs for all of the URLs, combine them into one. 

To combine all CSVs into one, follow the below instructions:

If you’re on windows and all the exported lists are in one folder by themselves, we can get command prompt to merge all these CSV’s together for us.

I like to keep a folder for CSV’s  in the root folder to make this easier with C:\merge

  1. Press the Windows key and type “run”
  2. Type: “CD merge”
  3. Next: “Copy *.csv merged.csv”,  where “merged” is the name of the new CSV.
  4. Press enter and you’re done.

Once you’ve done this, all your CSV’s files will now merge into one main CSV file.

Step6: Now, create a new tab in the sheet and name it as “Outreach lists”. In this tab, import the data of one main CSV. 

Then, sort the sheet by following the below instructions:

  • Set the order of the spreadsheet on column A to Z. This will bring up all of the non-required columns headers which we should be deleted.
  • Now freeze the top row and order Z-A on Domain Rating.
  • The websites which are having low Domain Authority (less than 10) will be deleted as it will provide no trust.   
  • The websites which have high domain authority (higher than 75) will also be deleted as it’ll likely be difficult to reach out to these sites.
  • Everything else that remains in the CSV is the final list which is ready to be used.

The final sheet of URLs will look like this:

SEO Outreach

(D) Generate a list of emails for outreach

Step7: For exporting the email list, you need to use a software “Buzzstream”. Put the list of URLs from the outreach list to the Buzz Stream tool and export the list of emails.

SEO Outreach

(E) Create an engaging email template

Step8: Create an outreach email. Have a look at the template that will help you in creating your outreach email.

Hey, I stumbled your great blog about [link to target blog]. Great job!

Recently, I created something similar: [link to your blog]

Would you mind checking it out and maybe, linking in your blog or sharing on social? Thanks!

Cheers,

[Your Name].

This template has worked for our client. 

Through this outreach strategy, we have created a lot of high-quality contextual backlinks for our client which has helped to increase their business visibility and productivity. 

Categories
SEO

How to Skyrocket the Traffic By Creative Infographics?

In this guide, you will know about the best SEO technique that is used by the top SEO expert for boosting organic traffic. We are also using this best and very effective technique In SEO. We have got success.  

In this guide, we shared with you our successful secret tips about this technique. So, after following these tips you can also boost your organic traffic of a website by 2x.  

Now, you have to concentrate only on 5 minutes on this guide. Then you will know about:-

  • The meaning of that technique. Then,
  • How that technique became an important technique of SEO?. Then,
  • How you can use that technique on your own website SEO?
    Now, what is the name of that important technique of SEO? 

The answer is-  Visual Content like Infographics. Here, in this guide, we have highlighted some tactics- “ The Secret Sauce Recipe” as we call it, to help you understand the depths of boosting your website traffic using the infographics.

Let’s get Started 

According to Google-There is around 800% of the increase in infographic search. 

Hard to believe?

Well, that’s true. Users are now giving more preferences to the visually appealing infographics than scrolling down the old conventional content available on a website. 

Shh… We are about to tell you a secret!

This is how people  search for an infographic :

They type Infographic for “——–”(topic name)

a.) Infographics for social media. 

b.) Infographics for heart-healthy tips.

c.) Infographics for healthy eating.

But, at first, you should know the exact meaning of infographics. Remember, more than 80% of people are not aware of the motive or reason behind creating an infographic.

Therefore, let us help you to know everything in detail.

What is an infographic?

what is an infofraphic

Infographics are a visual expression of content/information, unlike simple images that highlight limited content. 

But, there is a lot more to the meaning. 

According to us- An infographic is a collection of static figures, charts, and crisp content that provides you with an overview of a certain topic. 

Interesting, right?

Why marketers use infographics for boosting website traffic?

The one-word answer to the “why” is that “ users love infographics”. The reasons are as follows:  

  1. Easy to understand
  2. Clears the concept much better than reading from a long-form article (we don’t like reading… don’t we?).
  3. May have other additional information
  4. Saves your precious time to understand complex information.
  5. Keeps up with the interest till the end

For example:-

The infographic above is designed to highlight the inside outs of white label digital marketing. It has the following information: 

  1. Meaning of white label digital marketing?
  2. Benefits of white label digital marketing?
  3. Why we use white label digital marketing agency service?
  4. How can you grow your business by using white label digital marketing services?
  5. How can you retain your client for a long time?
  6. How smart people think?

 Easy to Understand,  right?

This is why people search for infographics over traditional articles, which makes them the best technique to implement for SEOs nowadays. 

We know that you want to make creative infographics that help to boost your website traffic. So, here are some easy-to-follow- tips you can go through:-

How can you design creative infographics to boost your website traffic?

Creating Infographics is no rocket science, you just need to keep a few things in mind. Here, we will tell you about ”how can you create effective infographics to boost your website traffic?

Step-1: Finalize the topic you want to work on. 

Step-2: Look out for the high volume & less competitive keyword related to the selected topic.

Step-3: Then make a plan for an infographic by analyzing the needs of your customers. 

Step-4: Now, put everything in a way that it covers all the information accordingly. 

Step-5: Lastly,  make sure that your infographic contains everything you want it to be there along with the keywords

Wolla! Your Infographic is ready!

Now, the question is ‘How can you use an infographic to boost traffic?

Here are the most effective tips for optimizing an infographic. They are as follow:

  1. Promote your infographic by using SEO tricks. 
  2. Share your infographic through social media channels that will bring more visitors to your website. 
  3. Post them on various platforms by tagging keyword with proper description. 

This will make your infographic visible depending upon your targeted keyword. By implementing this the user automatically will be directed to your website just through a single click on the infographic. 

Other important benefits of infographics on websites 

The infographic is not only for boosting traffic but it also:-

a.)  Keeps the visitors engaged on the website for a long time and hence improves the bounce rate.  

b.)  Improves the website ranking on SERP. 

c.)  Increases organic traffic on the website. 

Conclusion:

A creative infographic plays a vital role in boosting traffic, organic search and improve the ranking of the website on SERP by keeping website visitors engaged for a long time. This is the reason, infographics are considered to be the best technique for marketers in boosting website traffic. Now, that you are aware of how to make creative and best infographics, it is the time that you should implement these tips and boost your website traffic by 2x today.