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Native Ads 2020

Explore the dynamic landscape of Native Ads in 2020, where seamlessly integrated content meets targeted engagement. Navigate through innovative strategies and emerging trends that shaped the advertising ecosystem during this pivotal year.

E-commerce & Native Advertising: How to Fit Native Ads into Your Marketing Strategy?

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Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down.  As the world’s one-third population is being locked down, we have seen a huge bump in traffic of news and media websites. You can divert …

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Native Advertising Trends: You Must Watch Out in 2023

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As advertisers are pushing more from the traditional advertising channels, users have started neglecting the usage of these channels. Most of the key players in the traditional advertising market have started paying attention to non-disruptive advertising campaigns.  In 2020, US Native display ad spend will grow at 20.2% to $52.75 billion, according to the eMarketer …

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Pixel Vs Postback URL Tracking? Which One is Better in 2020

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As a marketer, when it comes to conversion tracking the biggest question that slugged is which tracking protocol you should use in 2020 to record conversions. At present, there are two dominant tracking modes Pixel tracking and Postback URL tracking or S2S tracking. Most of our visitors last year asked about this question. So here …

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