This article will show you how to build an asset group in Performance Max. An asset group is a collection of assets that you manage. You can use asset groups to control the order in which assets are loaded and set options for multiple assets simultaneously.
Types Of Assets & Adding Them To Performance Max
Now that your Performance Max account is set up, it’s time to start adding assets. This is where you’ll add all the individual content you want to monitor.
To add an asset, click on the “Add Asset” button in the upper right corner of the screen. This will bring up a pop-up window where you can select the type of asset you want to add.
Four different types of assets you can track:
- Pages – To add a page as an asset, you must provide the URL of the page.
- Videos – To add a video as an asset, you must provide the URL of that video.
- Images – You can track any image you want. To add an image as an asset, you must provide its URL.
- Files – To add a file as an asset, you must provide the URL of that particular file. You can track any file you want.
How Asset Groups Collect Audience Signals Data?
As you know, audience signals are crucial to measuring the success of the Performance Max Campaign. This data can help you determine whether your campaigns are reaching the right people and whether your content is engaging. There are different ways to collect audience signals data, but the most effective one is through the asset groups. Asset groups allow you to track how different content performs for different audiences.
To create an asset group, start by segmenting your audience into smaller groups based on demographics, interests, or behavior. Then, create content specifically tailored to each group. For example, you can create a blog post targeting new customers and design a video for people who have already shown interest in your product.
Once you’ve created your content, add it to an asset group and start tracking its Performance by counting how many people have seen it. For how long they were on the page and what response it gets from the users. This data will help you fine-tune your content strategy and deliver the right message to the right people.
As already mentioned, both an ad group and an asset group serve the same purpose (organizing ads into categories inside a campaign).
The “creatives” that are packaged together in a single group to make an asset group includes pictures, videos, headlines, lengthy headlines, and descriptions. You may have more control and transparency over the Performance of your campaigns if you employ asset groups correctly and use specific audience signals. Doing so not only increases the Performance Max Campaign but also increases customer engagement and conversion rate. If everything goes as per the expectations, this might even quadruple your ROAS (return on ad spend).