Geotargeting, or local PPC, refers to the practice of delivering various ads and related-content to consumers based on their location. Talking about the paid search, geo-targeting is generally used to advertise to local customers (prospects as we call them!). By using this method, you can optimize campaign performance by location(As discussed above!). Here, in this …
Google Shopping Ads can work like magic for the advertising of your products. You can use google shopping ads to promote your products online, not by text but by showing the user, the photo of the actual product with its price & features. The user gets a direct insight into the product from its image …
Now Google ads give the option in shopping campaigns to automatically target the potential Audiences who are extensively searching for your Product. It is Google’s next generation of shopping campaigns namely “Smart Shopping Campaigns.” Smart shopping campaigns will simplify your tasks in Campaign Management by maximizing your conversion value and help you to generate more …
Google Smart Shopping Optimization: 6 Tactics for better ROI Read More »
Selling a product or services on the internet using an online platform is similar to in-person sales. Somehow, it can be argued, especially when it comes to determining how a conversion happened. Let’s think of this way. Imagine that you are running Google Ads, Facebook Ads, Email campaigns, SEO, Snapchat Ads, and more for your …
What’s The Best Attribution Model For Your E-Commerce Store? Read More »
The automated bidding or Smart Bidding is the kind of bidding strategy in which google advanced machine learning is used to optimize bids according to the past data, user behavior, interest, and many other factors. Automated bidding strategy is a very useful strategy, if you use it properly, you can earn a good ROAS on …
How to Set Automated Bidding Strategy Like a Pro ? Read More »
Landing page optimization is a technique that is used to increase the number of visitors by designing pages in a user-friendly way and making changes in the content according to the user search intent. For example, your search for a keyword shows an ad and you find that ad interesting. It appeals to you so …
6 Tips To Dramatically Boost Your Sales Using Landing Page Optimization Read More »
In a world full of technological advancements, you want to ensure that you are making the most out of your ad budget. But, with the new Pay Per Click (PPC) Strategies continuously evolving it can be a little hard to know the factors which are worth paying attention to. Don’t worry, we have your back! …
Getting Down the Road to the Best PPC Campaign in 2020 for Better ROI Read More »
Have you ever wonder how some E-commerce stores seem to become successful overnight? This question has been mulling for years, many of the E-commerce stores do not know the secret behind it. How do they do it? The answer is “Google AdWords”. If you own an e-commerce store and it is not currently running Google …
Google Shopping Ads Guide to Get up to 5000% Profitable ROI for an eCommerce Store Read More »
