In this quick guide, we will show you some of the common yet ignored methods to optimize your Google ads which will result in high ROAs.
Don’t worry! We value your time and only talk about things you should know so without further ado, let’s get straight into it.
Send Quality Traffic
One of the most important things to keep in mind if you are planning to run profitable campaigns is to send quality traffic.
You just can’t flood your site with low-quality traffic and expect to get sales, Low quality traffic means clickbait ads, not standing up to what you promise, etc. The chances of conversions from that kind of traffic are slim to none and even if some of them convert, they probably won’t repeat the purchase and become your long-lasting customers.
Terminate The Items Not Working
If you are running a business on a large scale, there will be items, doesn’t matter how good they are, will not perform well and there will be products that will supercharge your sales.
So, instead of focusing on how to boost your loser products, you should focus on your winners and give a little more boost by optimizing their ads and doing title optimization with high search keywords, etc.
Target By Location When Relevant
If you have a local business that aims to serve or provide products or services to a particular area or deals majorly in a particular area, then you can use this method.
Sometimes, some products have a huge demand in particular locations and little to no demand in other areas, so you can target areas that have high demand.
Or after running ads for some, when you get enough data, you can see from which area you are getting maximum conversions, you can specifically target that location to maximize your sales.
For example, if you are a shoe manufacturer and you sell your products in many different areas but you also sell your products locally then you can target your potential customers by location.
Utilize The Power of Automatic Bids
Automatic bids are a powerful way if you have a particular target on your mind. For example, if you want to maximize clicks for site visits or maximize conversions within your budget etc.
It’s optimal to start with a manual CPC and get some data to work with automatic bids. You should start with automatic bids when you have at least 20 conversion data in the last 30 days.
Run Brand awareness Campaign for the long run
Last but not least, if you have some budget to spare, you should run brand awareness campaigns, when you want people to get familiar with your brand name and products.
It will not increase your ROAs instantly but will definitely help you increase your sales in the long run which will ultimately result in Higher ROAs.
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