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Facebook Ads

15 Unique Ideas to Create High-Converting Clothing Ads on Facebook in 2023

Because they believe that running clothing ads for Facebook is difficult and unlikely to produce the required results, many fashion firms are hesitant to do so. The opposite is true, as Facebook advertisements for clothing and accessories have one of the highest Return On Ad Spend (ROAS) rates behind Google at 15.34%. In other words, you may expect to receive a $15 return on your $1 investment in Facebook ads.

15 Ideas to Create Facebook Ads for Your Clothing Brand

You’re missing out on a lot of money and clients if you haven’t started using Facebook advertisements for your fashion business. Because of this, we’ll present the best Facebook ad concepts for fashion that you can use for your business in this blog.

Here is a list of 15 Facebook ad concepts for the fashion industry that have a high conversion rate to help you get more from your paid ads and grow your brand.

1. Awareness

A. Showcase Your Brand’s Core Values

Customers prefer to spend their money with companies that share their beliefs and appeal to their emotions.

The only way to maintain a long-term relationship with a customer is to develop an emotional bond with them, according to Deloitte’s 2019 report. Although customers initially engage with brands due to rational considerations like price, promotions, and financial rewards, the only way to do so is to establish an emotional bond with them.

They polled customers, and a staggering 76% of them claimed to have been “brand loyal.” In other words, people remained loyal to the brand for more than four years because they believed in it and cared about it.

The actual question, though, is how to create an emotional bond with your audience so that your business can increase consumer loyalty and retention. The solution is to emphasize brand values in your advertisements so that clients can relate to you and stay with you rather than doing business with your rivals.

B. Encourage User-Generated Content

User-Generated Content, or UGC, refers to any unique, brand-specific content—images, videos, reviews with text and captions, unboxing videos, and podcasts—that a brand’s clients and supporters publish on social media sites or other platforms.

The simplest method to establish credibility and authority for your business is to turn user-generated content into fashion Facebook advertising because consumers these days pay close attention to the experiences that other members of the community share online.

In other words, user-generated content serves as the current equivalent of word-of-mouth and aids in helping businesses like yours stand out from rivals and attract clients in a cutthroat market.

C. Collaborate with Influencers

One of the best strategies to increase conversions and sales for your brand is to work with influencers since you can take advantage of an audience that already trusts them. Therefore, if the influencer promotes your company, sales and conversions come naturally.

Additionally, because your advertisement will appear to be a natural post, followers of the influencer may stop scrolling from looking at it and possibly purchasing your goods.

D. Create Ads for Special Occasions

One of the best strategies to increase sales for special occasions is to create fashion Facebook advertising since it allows you to interact with your audience through highly relatable and engaging content. Don’t pass up the chance to capitalize on the attention; it’s wonderful for increasing brand exposure and recognition.

E. Introduce New Arrivals

Customers want to buy the newest styles and are constantly searching for new trends. The diversity of products a fashion business offers is, therefore, one of the key elements contributing to its success. Encouraging individuals to act and promote recent arrivals is crucial.

2. Consideration

A. Showcase Product Benefits

Consumers base their purchasing decisions on one of three criteria: is the new option better, faster, or cheaper? Therefore, emphasizing the advantages of your clothing over that of your rivals helps to persuade potential customers to switch.

Make fashion Facebook advertisements that show the advantages of your clothing, such as increased comfort and style, as well as solutions to issues like creasing and wrinkles.

If there is no incentive or compelling cause, people won’t switch to other brands or try anything new. As a result, your advertisements must make it very clear to buyers why your clothing is superior by emphasizing how it does so more effectively than similarly priced items.

B. Get Your Customers to Create an Ad 

If your primary goal is to get clients through the sales process and convince them to buy your clothing, you won’t be able to keep a long-term relationship with them or turn them into repeat customers. Engaging them and interacting with them through many channels is the key.

Customers will think of your brand first when they decide to buy garments if you engage them beyond key touchpoints. Your brand will become more well-known and more loyal as a result, which will enhance sales and consumer loyalty.

There are various methods to engage your audience, but one of the cleverest strategies we’ve seen so far is to ask them for ideas for your advertisements.

C. Create a Social Media Challenge

Because they are entertaining and engaging, and they stimulate the reward regions in our brains, challenges are nothing new, but they have been widely used for hundreds of years. In order to get traction, boost brand recognition, and ultimately increase sales as a fashion business, you can take advantage of these consumer instincts and design problems.

To build a challenge, put yourself in your audience’s position and comprehend their objectives in order to promote involvement and provide them with a reward that will be valuable to them.

D. Promote Customer Favorites

Best sellers or customer favorites are a dependable approach to increasing the revenue of your fashion store because they have previously been proven successful, and your target market is more inclined to purchase them. This advertisement idea is excellent, especially if your company is small and you don’t have a lot of money to spend on advertising.

E. Promote Your New Collection

In order to appeal to consumers and pique their interest in their products, firms create collections as fashion trends change over time. However, merely creating a collection and posting it to your website and social media channels won’t cut it in today’s brutally competitive market.

In order to increase brand awareness and sales, you must advertise your collection online. That you don’t have to go overboard is the finest part.

It’s easy to make captivating Facebook advertising for your collection to promote your clothing line. A strong call to action (CTA) that invites viewers to view your collection should always be included at the end of each piece.

F. Show Customers Wearing Your Clothes

When it comes to fashion labels, the adage “first impressions are the best impressions” is especially true because it only takes buyers a few seconds to decide whether to visit a store or click the “buy” button on a website when they view an outfit.

Retail establishments utilize eye-catching window displays with mannequins dressed in eye-catching attire to get customers to enter the establishment.

However, since you operate an internet store, you are unable to apply the same strategy to change customer behavior. You must thus make advertisements for clothing that feature people wearing the clothes you sold them. It will also strengthen the legitimacy of your business and help you sell your clothing without coming off as pushy because the advertisement features people who are similar to your target demographic wearing the outfit.

3. Conversion

A. Give Limited -Time Discounts

It can be challenging to demand the final payment from customers. In actuality, the incidence of cart abandonment is just under 70%. This indicates that 7 out of 10 customers who come into your store will leave empty-handed.

Therefore, giving shoppers a final push to buy from your clothes business by offering time-limited deals provides that push. These deals operate according to the supply and demand-based scarcity marketing theory.

This idea holds that a product’s perceived worth rises as its supply decreases. Therefore, it causes clients to experience Fear Of Missing Out (FOMO) and pushes them to make purchases before the sale ends. Additionally, no one wants to pass up chances to save money, so you can design a limited-time discount ad.

In order to increase the number of orders, the advertisement may provide discounts that rise with the quantity of clothing a client buys. It may also offer free delivery to all customers in an effort to allay any hesitations and encourage them to finish their shopping.

By explaining the rationale behind your discounts, you may add value to your offers without making them appear forced or sales-y.

B. Showcase an Outfit Of The Day 

When fashion bloggers and other influencers began sharing images of their regular ensembles on social media, the Outfit Of The Day, or OOTD, gained popularity. Given that many people use it as a means of self-expression, this trend is still very popular. By using this to demonstrate to your target market how to put together looks that complement their individual tastes, you can persuade them to buy your clothing.

C. Conduct a Giveaway

Giveaways are one of the most effective ways to increase brand recognition, grow your email list, attract new clients, and improve connections with current clients. The best part is that this strategy works regardless of the size of your company because everyone likes the possibility of winning free stuff.

This motivates more prospective customers to interact with the post and perhaps even buy the collection before the giveaway.

D. Share Customer Testimonials

Your advertisements need to engage consumers and get their attention, but they also need to establish credibility and trust with your target market. Customers are cynical and are not persuaded by advertisements claiming that the company has the most fashionable or cozy clothing. You must thus get your current clients to rave about how great your clothing is and feature these endorsements in your advertisements.

Customers are more likely to buy your product if they witness other people using it, which increases the product’s perceived worth.

Wrap Up

Facebook clothing ads Banner

Facebook clothing ads enable you to reach a worldwide audience and generate enormous returns on your advertising investments. Additionally, it offers advertising goals that support your business objectives and gives you an in-depth understanding of your customers and their purchasing process. We’ve collected 15 fashion-related Facebook ad ideas and pointers to get you going. Use them to promote your brand and design Facebook advertisements that work.

Categories
Facebook Ads

10 Samples for Facebook Clothing Ads Used by Top T-Shirts Brands

Scrolling through your Facebook page is used to solely show images and updates from distant cousins, old coworkers, and college classmates. There is much more static to sort through today. Without even mentioning all the paid posts from brands and advertising, our feeds have developed into highly trafficked areas of groups, pages, and news. There is a lot there to focus on. In 2022, a quick glance across Facebook reveals more noise and fewer real connections. Facebook has, in fact, developed into much more than a simple social network. Today’s marketplace serves as a sales and distribution route for brands to reach consumers where they are.

Because of this, it’s crucial to make sure the creative for your Facebook ads stands out. Your advertising needs to stop viewers in their tracks because it’s all too easy to keep scrolling and scrolling.

By 2020, 69% of Americans will have made at least one online purchase. And 59% of these customers made garment purchases, which should delight any owner of a clothes or fashion company. When creating your first fashion advertising campaign, there are a few things to keep in mind if you want to compete with big-name brands.

Advertising expenditures are a significant factor because consumers have a dizzying array of options when purchasing clothing. You should expect to pay between $1.50 and $2.00 on average for a fashion-related keyword. If your website has an average conversion rate of 2%, which means that 2 out of every 100 visitors will make a purchase, you may expect to pay $75 to $100 to bring on a new client.

Are you prepared to investigate fashion advertising tactics to effectively advance your company? For your ease, we’ve compiled a selection of  Facebook ads for t-shirts from actual companies. See examples of fashion Facebook ads, and learn about their strategies. 

Top 10 Facebook Clothing Ad Samples:

1. Twillory

Click on the Ad to Know More>>>

Why This Ad?

  1. The offer of “Up to 50% Off” is clearly displayed in the ad creative to grab the attention towards such a hefty discount.
  2. Multiple products are shown in an appropriate way to let customers know of the choices they have.
  3. This ad creates a sense of urgency in the mind of customers to buy this product with the statements, “Stock up before we sell out!” and “Shop our Biggest Sale of the Year!”

About Twillory

Twillory was founded in 2014 by a group of neighborhood friends and family members with ample experience in the garment industry. It is a performance menswear brand that sells high-quality apparel at reasonable prices and abides by its tagline, “Clothes maintain the man – not the other way around.” The brand focused more on client acquisition, revenue, and efficiency when the pandemic was at its peak. And it was when the brand changed its marketing strategy.

The marketing team was able to recognize the creative potential for development and make strategic pivots as needed because of their distinctive synergy between Paid, Social and Creative, as well as their amazing agility. The result is a sizable collection of diverse, high-performing content designed to encourage significant ongoing growth.

Twillory created a product-based campaign structure with one acquisition campaign for each product line to do this, as well as a content refresh cycle. This made scaling simpler because the firm was able to swiftly gather robust key learnings, test various creative formats, and adjust strategy as needed by scaling many products at once with a tailored creative testing pipeline.

The brand produced new campaigns using product-specific lookalikes based on customers who were buying or browsing similar items as soon as new products were available. With a more clearly defined campaign structure based on product segments, Twillory was able to conduct rapid-fire testing across all core items and create creative iterations that made use of different video formats, hooks, and sales sequences.

2. Ministry of Supply

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Why This Ad?

  1. In this video ad, product qualities are shown clearly and especially the one women go gaga over – POCKETS!!
  2. This ad uses simple and effective color combinations and plain background so that the product gets all the attention.
  3. This ad creates a sense of urgency with the statement, “Now $95 ($148 value). Limited Time Only” coupled with the CTA button – Shop Now – to instigate the user action.

About Ministry of Supply

Men’s and women’s radically engineered dress clothing are made by the Ministry of Supply. Their professional, high-performance clothing combines form and function in a comfortable way. Four MIT students from Boston launched the company in 2011. With around 40 staff and seven outlets in the United States, the business has more than doubled in size in the past year.

The company specializes in clothing that employs materials with high-tech performance qualities (such as moisture-wicking, deodorizing, and temperature regulation) to manufacture professional attire (button-down shirts, dress slacks, etc.) for men. This industry segment is known as “performance professional wear.”

Although the company has had success raising money and receiving positive press for its innovative product, the unusual combination of features in the product—performance fabrics frequently used in outdoor leisure activities and a professional look and design—has also caused cognitive difficulties in users. And to prove this thing Gihan Amarasiriwardena, one of the company’s co-founders, took part in a half marathon and wore one of their performance menswear suits. Though this was a marketing stunt, he set up a Guinness World Record for the fastest half marathon run in a suit.

3. Mott & Bow

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Why This Ad?

  1. The offer is precisely mentioned in the creative, along with the required coupon code.
  2. This ad also features different color options for the customer to choose from.
  3. This ad smartly draws attention to its well-known jeans and compares the tee with its comfort level.

About Mott & Bow

Alejandra Chahin established the Mott and Bow Denim brand. In February 2014, immediately following the completion of his master’s in business administration, he started a new company. His tale is a compelling one. Alexander, a Honduran native, decided to travel from his home and enroll at New York University as a graduate student when he was just 25 years old.

Alexander Chahin is an expert in the denim garment industry, but as a shrewd businessman, he also recognizes the value of consulting with the top minds in the industry. He tried to create and implement a strategy for efficient online product advertising, as well as to attract target audiences and achieve a high conversion rate among website users. His team was able to raise traffic by 10,000, and this rise persisted for several weeks.

This increased awareness, which informed the female audience that the brand now offers products for women, although it had previously been indicated for guys only, effectively rectified a potential marketing issue. According to a case study, conversions increased by an astounding 300 percent, and ROAS increased by 33%.

The business uses a range of channels for its advertising, such as word-of-mouth, web adverts, and social media. Online news outlets have gathered information about Mott & Bow’s outstanding start as well as projections that show a high degree of confidence in the brand’s ability to live up to its threat to dominate its sector, or at the very least, compete with the significant heavyweight brands that have been around for decades.

4. Express

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Why This Ad?

  1. It is an exciting video ad that uses a meme format and language to add a fun element and grab the attention of the younger generation.
  2. In a single video, multiple products are shown as options for the user to choose from.
  3. With the statement, “For Men Of Mystery”, a sense of trying something new is imbibed in the user.

About Express

Established in 1980, Express is an American fashion retailer brand that caters mainly to young men and women. The company plans to fundamentally alter how it approaches apparel, concentrating on a brand created “to encourage confidence and stimulate self-expression” with a more carefully curated selection of clothing that places emphasis on adaptability and novelty. Along with the strategy announcement, a marketing campaign called “Dream Big, Dress Accordingly” was launched.

The modern consumer for a clothing company like Express is more than just socially aware. They are data-overloaded, social, mobile, well-informed, and price-sensitive. The ordinary consumer no longer simply strolls into a store, tries on a few items, and then makes a purchase. S/he puts on an outfit before snapping a photo with the cellphone and sending it to their pals to get their opinions. Because of this, the procedure is more complicated than ever for marketers.

According to Lisa Gavales, CMO of Express, brands who wish to succeed in social media shouldn’t measure the success of their initiatives exclusively by the ROI of sales produced by social media.

5. The Thompson Tee

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Why This Ad?

  1. In this ad, a confident quote about the product is used to build the trust of the customer.
  2. The choice of the image used in this ad is enough to show the client about the product’s usability.
  3. The ad promises the customer to get rid of a problem that is not that much addressed.

About The Thompson Tee

Before attempting to develop an economical and practical remedy for this unpleasant ailment in 2012, the founders had lived with hyperhidrosis or excessive perspiration. The worldwide sales of patented sweat-proof undershirts for men and women are made possible by The Thompson Tee, an online store.

Thompson Tee, like many early-stage businesses, lacked an internal marketing team and a defined strategy for digital marketing.

To create an inbound marketing machine that would continuously generate traffic, leads, and sales for the company, the organization moved toward its present-day marketing strategy. In 2015, the company expanded its internet business.

In order to generate organic authority and traffic, create a conversion-friendly website, and nurture leads and customers throughout their purchase experience and beyond, its marketing team designed a full-funnel digital marketing approach.

6. Rhone

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Why This Ad?

  1. In this ad, the offer of a site-wide discount is revealed in a clear and simpler manner.
  2. In the creative, the product is shown in a simple but elegant way to enchant the customer.
  3. The ad promises free shipping for orders above $100, we all know how much the word “free” is loved by the audience.

About Rhone

It’s hard to create a brand that moves people. Rhone required that their customer’s buying experience accurately reflect the brand’s values and inspire a strong desire to buy.

Rhone was founded as a result of the founders’ concern with the dearth of premium men’s athletic companies available. Their mission is to “inspire one another in the pursuit of advancement,” thus they wanted to build a brand that reflected that.

Every Rhone garment makes a reference to this by including their distinctive interlocking thread as “a call for unity in an ever-divided world.” “It appears on every piece of apparel we create and is a simple reminder that united we are stronger,” the company’s founders said. Rhone clearly wants to be known as much more than simply another clothes manufacturer with such a noble sentiment.

They have developed an enduring men’s brand with high style and cutting-edge content to represent these shared objectives. Each component was carefully crafted for the daily tasks of the working man who wears it and infused with the advantages of seamless wearable technology, which Rhone continually works to advance. However, achieving such ambitious goals presents the enormous problem of developing consistent, memorable, and high-quality consumer experiences at each stage of the purchasing transaction.

7. Gap

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Why This Ad?

  1. This video ad is created in a simple but smart way, and the background is plain so that the products can grab attention.
  2. In this ad, multiple products are shown using nice transitions, and the style statement they make is clearly indicated.
  3. Near the CTA button strip, the phrase “All New” incites in the mind of the audience that they will get a fresh new look.

About Gap

The marketing tactics used by the American multinational retail company GAP are well-known. One of the main reasons the company has managed to stay in the top four fashionable industries in the US market is diversification. It has become one of the best brands in the world due to its emphasis on colorful, youth-oriented clothes.

The clothing line’s fundamental tenet was to combine some level of flair alamode with comfort for all age groups. The company committed to creating a collection of jeans. As time went on, both its dedication to overseas clients and demand dramatically increased. The brand’s entire focus remained on giving potential customers top specialized clothing materials and designs.

Leading multinational retailer of clothing, Gap Inc. It sells clothing, accessories, and personal care items under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands for men, women, and kids. The brand has a competitive advantage in the global retail market because of its portfolio of distinctive brands that are present across a variety of channels and regions. The gap was established in the early 1970s.

8. Zara

Click on the Ad to Know More>>>

Why This Ad?

  1. This ad uses a great idea of showing products using carousel ads
  2. In a single ad, products related to different categories are displayed.
  3. The ad lets the audience know about the release of the latest styles the brand is well-known for.

About Zara

Zara has established a platform where “no marketing” has increased sales. According to reports, Zara spends 0.3% on marketing versus the 3.5% industry average.

With a contemporary outlook on fashion, Zara places a strong emphasis on reaching out to young people as its primary client base, particularly millennials. Zara shrewdly offers the newest fashions at low prices, realizing that customers demand fashionable clothing that is both trendy and affordable.

Fun fact: This process typically takes months for fashion companies. ZARA, in contrast, has the ability to instantly examine all the data pertaining to its network. This is a result of its expertise and its staff of marketing experts.

This is among the most obvious explanations for why this brand continues to outperform rivals. In fact, ZARA might just need 15 days to present the newest trends in their stores, which will astound you even more. Other businesses will still be investigating them in the meantime.

9. Everlane

Click on the Ad to Know More >>>

Why This Ad?

  1. In this video ad, the offer of a 25% Discount is clearly mentioned in the creatives.
  2. The products related to multiple categories are shown in the ad, implying that the offer is on multiple categories.
  3. The ad provokes the consumer to take quick action since the offer is valid for a limited time only.

About Everlane

“Drive community participation, not sales” is the basic yet powerful social media strategy employed by Everlane. Aesthetically pleasing photos of the brand’s products and the process that went into manufacturing them may be found on its Instagram page.

Everlane was founded in 2010 with a clear objective in mind. Michael Preysman, the company’s founder, decided to embark on a type of mission to shed some light on the garment industry. He recognised a sector that was ready for disruption by just presenting the truth after conducting some basic research into how, where, and how much it costs to make apparel. 

For instance, he discovered that the production cost of a $50 designer t-shirt was only $7.50. The expense of getting the t-shirts to the client drove the increase in price rather than pure demand. Distributors, importers, wholesalers, and other “middlemen” all took a piece.  Preysman only needed to discover a means to sell to his consumers directly and then let them know that doing so was the reason Everlane could sell the same high-quality t-shirts for $16 rather than $50. Thus, one of the most transparent brands in the entire world was created.

10. American Giant

Click On the Ad to Know More >>>

Why This Ad?

  1. This ad utilizes an excellent idea to use customer reviews on its creative to build a sense of trust.
  2. This ad features the product by clearly mentioning its qualities in a simplified manner.
  3. The ad prompts the customer to hurry for the product by offering their limited-edition colors.

About American Giant

In 2012, Bayard Winthrop founded American Giant with the firm belief that the apparel market is undefined. There are many middle players, but none of them have strong brand recognition.

The company’s guiding principle was that it could attract the general consumer—someone who wanted great quality but wasn’t willing to shell out $500 for a single piece of apparel—by offering American-made quality and pricing. The other factor is, of course, that while brands have traditionally been based on marketing and distribution, consumers today have more influence. Therefore, the Internet not only eliminated the need to invest in brick-and-mortar distribution, but it also allowed customers to be more discerning and word of mouth to spread more quickly.

So, paradoxically, new technology has made a return to traditional values possible. Customers may research products on their own and don’t need advice from a group of elite athletes. And as is a well-known fact, consumers will support the brands that have personal significance for them.

In order to give its customers simple ways to tell their friends about the company and the items they enjoy online, American Giant created a referral marketing program. Existing customers receive $15 from American Giant when their friends make purchases, and friends get 15% off their buys. Customers can direct recommend businesses to one another through emails or, more widely, on social media sites like Facebook and Twitter. The referral marketing program helps American Giant acquire new customers while also giving the company data on what kinds of products current customers enjoy.

Final Words

With the above set of examples, you have got to see how these big brands market and advertise their products. Since it is a time of digitalization, so you, too, should focus on your online marketing strategies, including Facebook clothing ads, and applying these strategies has never been so easier. How much did you like our information, do let us know. We are all ears for your queries, opinions, and suggestions.

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Digital Marketing Social Media Marketing

Learn Everything About Facebook Business Page & Ads

The workings of any business are more acknowledged when performed with more proficiency with all the prime elements and the complexities complimented with more techniques. Your business needs more dynamic and complex approaches. If you’re prepared to educate the world regarding new products, seek new clients with an effective campaign for advertisement purposes. 

You can work over your set of timing and event or do something completely different to stand out for your potential clients. Social media advertisements and marketing can assist you with receiving your message against any other perfect individuals. The choices are unending for why you need to promote your business entity, yet we have a few tried and tested approaches going on about it — many of which you can perform free of charge.

What is a Facebook Business Page?

A Business page for Facebook resembles a free business site, a business entity that can expand its online presence. Like an individual Facebook profile, your Business page for Facebook incorporates its mechanism for receiving and sending notifications about updates, posts, warnings, and even new connections. They can connect with other clients’ work content through sharing, liking, and commenting.

Facebook Business Page

Key Advantages of Using a Business Page for Facebook

If you plan to create your own Facebook page for your business, you must go through the following tips. 

Mentioning The Prime Information 

If you wonder if the phone lines or any storefront is open, they may like to visit your Facebook page to explore. They’ll likewise need to know your location if you’re a storefront or your helpline email if you offer services from a distance. A business page by Facebook is an all-in-one store for enlisting this data.

  • Engage New and Longtime Customers

Not even your most loyal clients see what occurs inside your business daily except if you consistently share detailed social media content with them. Facebook Page is an incredible place to post shots from inside your storefront or behind the pictures with your team of professionals. You can boost the interaction of customers by updating followers on new products and discounts.

  • Know Your Audience

You’ll get insights into audience and dynamics if you have a Facebook Business Page. You can utilize the information to inform a strong dynamics of advertising approaches and focus on your projects better.

  • Lesser Marketing Costs

Commencing a Business page for Facebook is free, and several extra Facebook advertisement benefits with evaluations are either accessible or affordable. Integrating a Business page for Facebook into your advertising plan is a pocket-saving plan to reach more individuals – possibly a targeted group of billions – with fewer finances.

  • Boost Web Traffic

Connecting to the website of your business entity on your Business page for Facebook will drive more traffic to your site. The more individuals you get to your site, the better the chances of people perusing top-to-bottom depictions of your services and products. If you sell products online, people who hop from your Business page for Facebook your website could try and purchase something.

  • Improve SEO

Facebook Business Pages are remarkable for something other than your presence on your social media; they likewise aid your rankings in search engine queries.

How to Create a Facebook Business Page?

Now that you know a few advantages of working with a well-known facebook ads agency in India to make a Facebook Page for your business, now is the right time to begin making one. Follow these steps toward setting up your Page:

  • Create Your Facebook Business Page

The initial step in making a business page for Facebook is to ensure you’re setting up the right kind of record. Make sure you are making a Facebook Page, not a Facebook profile.

Create a Facebook Business Page

A profile is a Facebook account created to share individual data and photographs with loved ones. Pages are public profiles that let businesses and public figures with fans and clients. Clients need to “like” a Page to begin seeing updates from the Page on their News Feed.

  • Answer Questions

To make a Facebook Business Page, you should have an individual profile and adhere to the on-screen directions. While making a Page, the Facebook marketing agency will request some data, for example, a classification to portray your Page and your business’ name, address, and contact details. It’s significant to incorporate however much data as could reasonably be expected with the goal that clients can undoubtedly perceive your Page and track down data about your business.

  • Add Profile and Cover Photos

You have the choice to update your profile and cover photographs on your Facebook Business Page. It’s a great way, as attractive graphics and a visual brand lead to better engagement rates with your ideas.

  • Fill in the Appropriate Page Sections

You can add many segments to a Facebook Page; however, a few parts will be ideal for your business. Here are a few features you ought to consider adding:

  • Home: It is a section where the posts and all the updates are posited with many other live posts. It is one of the initial sections a user sees on the Facebook page. 
  • About: The significant parts of the Facebook page. You must fill in all the necessary information about the user, like contact details, website URLs, address, working hours, etc. People like to browse their work-related assistance via online platforms. So do not let your potential clients go away. 
  • Community: The Community section is where your potential customers have photos, posts, and recordings from show-ups. The potential customers can likewise look at your store here. It is a beautiful spot for your targeted groups to engage and comprehend your organization.
  • Events: You can make a unique page for your events and advertise upcoming events in this segment. When you plan an event on Facebook, you can welcome users and share detailed data about it in one spot.
  • Info and ads: This segment is intended to show your page transparency. It shows your followers any Facebook marketing you’re as now running.
  • Offers: This segment is intended to manifest transparency to your Page. It shows your followers any Facebook marketing you’re as now running.
  • Posts: This part is for all the posts, the timeline photos, and several other updates. 
  • Reviews: Under this same part, the costumes can share their review, which mainly means their experience that they have attained with your products or services. These reviews become the epitome of inviting references for your new potential customers. However, business owners can hide the tab according to their choice and requirements. 
  • Services: This section is dedicated to all your business’s services. You can mention all the necessary data and your specialties—for instance, description, pricing quotations, photos, and testimonials. 
  • Photos: The tab is designed explicitly for posting images that will show on your Page’s timeline and on the feeds of your friends and followers. 

What are Facebook Ads and Boosted Posts?

If you’re having issues reaching your potential clients organically, you can try paid marketing choices like boosted posts or Facebook advertisements. Boosted posts will be posts you put on your Facebook Page; you pay a charge to “support” the post to the focused groups. Then again, Facebook promotions with white label advertising agencies offer greater usefulness and placement decisions.

What are Facebook Ads and Boosted Posts

Facebook ads agency in India helps manage the Facebook ad campaign to make it more effective with boosted posts, making it simple to focus on a particular group. Target groups who like your Page or sections by area, gender, age, and interests. Since the platform gathers users’ information, it can focus on your promotion to those majorly keen on your offered products and services.

Should You Use Boosted Posts or Facebook Ads?

Facebook ads are more effective with boosted posts as they enable marketing approaches’ valuable elements. 

Here are a few advantages of boosted posts:

  • Simple Tactic: Boosted posts are the least complicated promotion method on Facebook. You pick your focused group, set a financial plan, and decide the length of your campaign. When the post is endorsed, your ideal focused group will see the post in their News Feed during the campaign.
  • Online Advertisement: While they have minimum customization choices, boosted posts are as yet considered marketing strategies and will be recorded as marketing on your billing statement.
  • Brand Awareness: for spreading awareness, boosting ads is one of the ideal decisions for making a solid brand presence and getting more and more popularity with all the comments, likes, and shares. 

Are you searching for practical and creative ideas with best practices? ROI Minds is here to provide all the necessary information to elevate your brand presence and take your revenue generation to the next level. It is one of India’s most loved and reputed companies that work to deliver satisfaction to their clients. This PPC company in India will guide you better and more effectively to help market your small business with incredible Facebook marketing tools.

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All Facebook Ads White Label Services

What Should You Know About Facebook Ads?

Thanks to ads, branding, advertising, and customer targeting are now much easier and less expensive than in the past. Social media has not only provided a platform for entertainment, but it has also proven to be an excellent medium for businesses to gain customer attention through advertisements. ads, such as Facebook ads and other ads, are widely used in the digital marketing world to increase return on investment (ROI) and profitability.

What Do You Mean By Facebook Ads?

When Facebook (now meta) purchases an ad from any company and displays it to people under the firm’s name, Facebook ads are created. In effect, Facebook acts as a go-between for the marketer and the customer, and it charges no fees for advertising. There are numerous benefits to using this type of promotion and utilizing a third-party vendor agency to assist your company with the process.

Facebook ads is a reseller business in which agencies provide Facebook advertising Campaign Administration as a Service to their clients at a low cost, in a dependable manner, and focusing on results. This allows major agencies to deal with a rapid increase in new companies and address talent shortages.

Facebook ads increase brand awareness and website engagement. As more people interact with Facebook ads, the business will grow.

Role Of Facebook Ads In Digital Marketing

Because the world is becoming more reliant on social media, advertising on Facebook may eventually take over as the best digital marketing technique for developing businesses. Using Facebook ads, you can seek assistance from a third party to increase brand exposure while taking credit for your internet promotions.

The ability to persuade key target markets to take a specific action excites the client greatly. Because of Facebook ads, small to medium-sized businesses can now compete with larger corporations. With the help of Facebook ads, you can instantly increase your client’s return on investment.

Role Of Facebook Ads In Digital Marketing

Thousands of small and medium-sized businesses now use Facebook Ads, with the help of digital marketing professionals, to interact, focus, and acquire customers, allowing them to grow from local to global. On the other hand, Facebook Ads have democratized the advertising sector to the point where any entrepreneur or startup can now compete in digital marketing efforts with global corporations.

If you own a business, you can focus on serving more customers by hiring a Facebook ads Marketing Firm.

Facebook ads are offered as a service. By utilizing agencies’ result-driven Facebook advertising, you can easily scale your business and maximize your clients’ profitability. As a result, simply switching to digital can play an important role in increasing customer reach and exploring new domains when scaling up the business and increasing profitability without spending a lot of money on banners, advertising agencies, or other physical advertisers.

Facebook ad agencies benefit both customers and businesses. This advertising is no longer limited to Facebook(meta) and engages customers through Instagram, Twitter, and other social media platforms.

Why Visit The Facebook Ads Agency?

Adopting Facebook ads firms has several advantages, including increased revenue for both businesses and clients, increased efficiency, and, most importantly, cost savings. A third-party company will manage your clients’ advertising to increase revenue and visitors. Ad companies are also Facebook(now Meta) advertising experts, so you won’t have to spend much time training your staff. Employing in-house marketing experts can also be expensive, and many businesses do not have the funds to cover this expense. That is why a Facebook ads company is a great option.

Why Use Facebook Ads?

When we select Facebook for our social media marketing needs, we will discover that the metrics provided provide significantly more data than any other platform. The data you obtain there can help you optimize a variety of programs.

After eliminating the trial-and-error approach from your marketing, you can use the data provided to determine which alternatives produce the best results. Facebook ads can help you refine ad wording, conduct extensive testing, or manage the entire campaign, so you don’t have to guess.

Why Use Facebook Ads

This feature also includes micro-targeting. Even though Facebook advertising allows you to target millions of people, the results are less impressive when you narrow down your ideal clients and categories.

Facebook is used by nearly one billion of the world’s seven billion people. One survey found that people spend an average of 58 minutes per day on Facebook. New business opportunities and current Facebook Ads clients will look to you for additional services. They may want to use Facebook Ads to increase the visibility of their products or services, and they would expect a higher return on investment.

Everyone agrees that Facebook is the undisputed king of social media marketing platforms, and its reach transcends geographical boundaries, dialects, cultures, and age groups, to name a few.

Imagine engaging with millions and billions of people with a single click while sitting at home. This is the power of Facebook’s ads. These Facebook ads have revolutionized the advertising industry. From cost-cutting to time-saving, they have simplified marketing and advertising.

As a result, new-age advertising has become simple for businesses and customers. People can get what they want by sitting at home and not going to the internet, newspapers, or markets.

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All Blogs

How to Create Facebook Ads that Scale Your Brand Revenue Aggressively?

Introduction

Ads are only displayed on Facebook’s advertising platform and can appear in Messenger and even on non-Facebook apps and websites. They are available in various formats, including a single image, video, slideshows, and more, aimed at specific audiences.

Creating a Facebook ad is not the same as posting on your personal page. Everything about your Facebook ads, from the words you use to when you place them, influences the amount of traffic they drive to your site.

What are Facebook Ads?

Facebook ads are paid messages placed on Facebook by businesses. This gives you the freedom to write in your voice. Furthermore, as explained in the social network’s beginner’s guide, you can reach out to the most important people to you.

The word “paid” is critical to understanding this definition. Anyone can post for free on their Facebook page, but you never know who will see it. A paid ad allows you to target a specific demographic, and you can be as specific or as broad as you want.

Facebook ad campaigns come in a variety of sizes and formats. You can also specify how much money you want to spend, including:

  • The total amount
  • The daily Budget
  • Cost per Result

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You can even choose which user actions you want to pay for. That doesn’t mean Facebook will only charge you if your ad performs as expected, but you can decide how they bill you, such as the number of views or clicks. Depending on the objectives you set for your ad, you have several options.

Standard AD Formats

A Facebook ad format is the fundamental design of your ad: a single image with text, a video, a full-screen interactive experience, and so on. There are only seven basic ad formats, but these can create many ad types aimed at various advertising objectives.

Image Ad

Image ads are the most basic ad format, with a single image used in various ad types, placements, and aspect ratios.

Image Ad

Image ads are simple to create and can effectively showcase your product or service if high-quality photos are used. This ad format is an excellent choice for almost any stage of your funnel, whether you want to increase brand awareness or promote a sale to increase conversions.

Although image ads are a great all-around option, they can also be limiting because you only have one image to convey your message. A single image format is not the best option when demonstrating how your product works or showcasing multiple products.

Best practices for image ads:

  • Take note of aspect ratios so that your final product is not stretched or cut off.
  • Make an effort to create high-quality images that stand out from the crowd on Facebook.
  • Use only as much text as you need to keep your message focused.
  • Use 80% image or more and less than 20% text. Focus on use case of the product/service with image
  • Highlight the use case studies/testimonials/reviews in the image

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Instant Experience Ads

Instant Experience ads (previously known as Canvas Ads) are mobile-only interactive ads that allow users to interact with your content on Facebook. Your target audience members can swipe through a carousel of images, tilt the screen in different directions, and zoom in or zoom out by moving their fingertips with Instant Experience ads. In addition, Instant Experience ads load ten times faster than standard mobile web applications!

Instant Experience ads are a great tool in general, but if you’re new to Facebook advertising, they may take more time than they’re worth. If you aren’t particularly tech-savvy, you might be better off sticking with more basic ad formats.

Best practices for Instant Experience ads: 

  • Facebook recommends using five to seven components (images, videos, etc.) in your ad as these get more engagement.
  • To save time, use a ready-made template.
  • Throughout your ad, return to your central theme frequently.

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Stories Ads

Stories Ads

Stories ads are full-screen immersive experiences that appear in the middle of the stories users watch on Facebook, Instagram, Messenger, or WhatsApp. You can use videos, images, or even carousels to create your Stories.

Stories allow for far more creative expression than traditional video or image ads, as you can use video effects, emojis, and even augmented reality to captivate your audience.

The Stories format is excellent for showcasing your brand, but they aren’t a panacea for advertisers because they aren’t displayed in Facebook feeds. Because the media in Stories requires different formatting than image or video ads, you may be forced to create unique content just for Stories, increasing the overall workload.

Best practices for Stories ads:

  • Maintain a quick pace in your Stories by frequently switching between images and videos.
  • To improve the viewing experience, use motion and augmented reality tools.
  • Optimize your images and videos for full-screen viewing.

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Video Ads

Video Ads

A video ad is a single video used to market a product or service. Video advertising has a high level of audience engagement, and even small businesses can create simple videos to entertain and connect with their customers.

The only disadvantage of video advertisements is that they take time to create. If your messages are simple, an image or carousel may be more effective.

  • Best practices for video ads: Make your videos as short as possible (Facebook suggests less than 15 seconds).
  • Begin with a bang and engage your audience.

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Slideshow Ads

Slideshow Ads

Slideshow ads are three to ten images or a single video playing in a slideshow. These ads are video’s little cousin because they use five times less data and are intended to be used in markets where internet access is generally limited.

Slideshow ads can also be a good starting point for people who don’t have any video-making experience but want to catch the reader’s attention with the movement and sound that makes video ads so effective.

The following are the best practices for slideshow advertisements:

  • To make an impression, use high-quality images and videos.
  • Play some music (that you have the right to use).
  • Use slideshow versions of your best images to target slow-internet areas.

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Carousel Ads

Carousel Ads

Carousel ads allow readers to scroll through multiple images or videos, each with its headline, link, or description. Carousels are useful for introducing readers to various products because each image in the carousel can have its landing page.

The carousel format can also be used to effectively tell a story or explain a process by dividing each section across different sections of your carousel.

Carousel ad best practices:

  • Create distinct headlines, CTAs, and descriptions for each section of your carousel.
  • To pique your audience’s interest, show the best-performing images or videos first.
  • For a more personalized experience, link to various landing pages.

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Collection Advertisements

Collection Advertisements

A Collection ad is similar to a mobile window-shopping experience in that readers can scroll through your product lineup with a single tap. Collection ads are identical to advanced carousel ads in that they both showcase your product lineups, but Collection ads are more customizable and full-screen.

Collection ads are perfect for large online stores, but for companies that sell a limited number of products or services, there are probably better options for you.

Best practices for Collection ads:

  • Let Facebook algorithms decide which products from your catalog are included for each user.
  • Fill your catalog with a variety of products that Facebook can choose from.
  • Pick an eye-catching image to draw people into clicking on the ad.

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What are Facebook Ad Placements? 

The average person sees about 6,000 to 10,000 ads every single day. As a result, it should be no surprise that only a tiny percentage of these advertisements are remembered. It’s all about making sure your ads appear in the right place at the right time.

Ad placements or the websites where your ads appear and the overall effectiveness of your ad campaigns can be significantly improved by taking a more targeted approach. By optimizing your display and placements, you can lower your ad costs while increasing your chances of reaching an audience relevant to your business.

Facebook defines placements as all the different places your ads can run, and the Ads Manager groups placements based on how people interact with your ads across other platforms. The most popular platforms are Facebook, Instagram, Messenger, and Audience Network.

Facebook currently offers 19 different placement options, so they have been grouped based on how they will be experienced across various platforms. Simply check the boxes next to the placements you want your ad to appear in to select them.

FEED PLACEMENTS

Facebook News Feed

Your ads will appear in users’ desktop or mobile Facebook Feeds, including the Facebook app and Facebook web app on mobile.

Hovering over the Facebook News Feed placement will show you what your ad might look like if you choose this placement.

The News Feed was one of the first placements, explaining why it has become so popular and successful. However, it can be pretty costly in terms of CPM.

The following objectives are available for Facebook News Feed placement: 

  • Brand Awareness 
  • Reach 
  • Traffic
  • Engagement 
  • Page Likes 
  • App Installs 
  • Lead Generation 
  • Conversions 
  • Catalog Sales 
  • Store Traffic 

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Instagram Feed

Now we have the Instagram feed placement. Similar to Facebook, these ads appear in desktop and mobile feeds. There are currently 1.074 billion Instagram users worldwide, so it is the second most popular placement Facebook offers.

Using this placement alongside the Facebook Feed placement can be useful to see which placements are most effective and generate the best results. 

What objectives are available for this placement?

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Lead Generation
  • Messages
  • Conversions 
  • Catalog Sales 
  • Store Traffic 

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Facebook Marketplace 

Facebook Marketplace placement is a relatively new placement, and these ads are shown on the Marketplace homepage, and they are also shown on the Marketplace in the app. You can’t show ads on the Marketplace without them being shown in the Facebook News Feed, so it is useful to bear this in mind when posting ads on Facebook Marketplace.

Marketplace placement is an excellent option for eCommerce businesses because they target specific audiences looking for deals that offer products or services at middle to low prices.

Objectives for Facebook Marketplace placement:

  • Brand Awareness 
  • Reach 
  • Traffic 
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions 
  • Catalog Sales 
  • Store Traffic

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Facebook Video Feeds

This placement option is quite interesting. It appears in the Video Feed, specifically the Suggested Video Feed and Facebook Watch feed.

Video feed placements could become the future of marketing because they allow advertisers to connect with audiences in a format that is easy to connect with. In addition, this placement is cost-effective because you can build audiences that you can remarket to in the future. 

Video Feed placement objectives:

  • Brand Awareness 
  • Reach 
  • Traffic 
  • Engagement 
  • Page Likes 
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions 
  • Store Traffic 

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Facebook Right Column 

This option is probably the least used placement because it is only accessible when using a desktop. But it is great for remarketing, so don’t dismiss it so quickly. 

Bear in mind that this is a desktop-only placement, and the majority of the reach you get is on mobile, so you will find that it won’t get that much compared to the feeds on mobile. 

Objectives for Facebook Right Column:

  • Traffic 
  • Conversions 
  • Catalog sales

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Instagram Explore 

This placement is a great way to increase the number of customers interested in products or services similar to yours. Explore allows people to discover accounts, posts, people, and businesses that they wouldn’t necessarily have seen by simply clicking on the magnifying glass icon on their Instagram home page.

After interacting with a post on the Explore page, your customers will begin to see ads as part of their browsing experience. This is great for advertisers because they can use this placement as a surface to deliver their ads.

Instagram Explore objectives:

  • Brand Awareness
  • Reach 
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions
  • Catalog Sales 

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Messenger Inbox 

The last Feed placement is the Messenger Inbox, which is a placement that allows your ads to show in your audience’s Messenger home tab between conversations. Once people click on your ad, they will be taken to a detailed view, which will display a CTA button that will link to your website.

This placement, however, can be a little more intrusive than others, which is why a lot of people are hesitant to use it. But, the best part about this placement is that it allows you to connect with potential or existing customers and promote your campaign objectives and goals. 

Objectives for Messenger Inbox placement:

  • Traffic 
  • App Installs 
  • Messages 
  • Conversions 
  • Catalog Sales 

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Story Placements: Facebook, Instagram, and Messenger 

These placements allow you to tell a story with captivating and enjoyable ads. This is a relatively new feature on Facebook and Instagram, but the organic use of stories grows daily, with almost 500 million people watching and interacting with them. They are so great because they allow your audience to feel as though they are right there with you, which leads to increased engagement.

Instagram stories are the most popular of all three platforms because the stories feature originated. The full screen and vertical format allow your business to share photos and videos. 

Story placement objectives:

  • Brand Awareness
  • Reach 
  • Traffic
  • App Installs
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions 
  • Catalog Sales 
  • Store Traffic

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In-Stream Placements: Facebook In-Stream and Instagram IGTV

Facebook launched Watch and IGTV when they saw how popular video content was. When watching these videos, you feel captivated by what you are seeing. These placements can drive higher engagement and, even better, use audience feedback, such as poll ads, for your campaign strategies. 

The In-Stream placement allows you to deliver 5-15 second video ads, which is more than enough time to create videos that promote a message and are attention-grabbing. 

In-Stream placement objectives:

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation 
  • Conversions 
  • Catalog Sales 

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Facebook Search Results

Ads using this placement will appear on search results pages on Facebook. Specifically, your ads will also pop up when someone searches for keywords related to your ad.

This placement will help your business increase its visibility as people are always searching on Facebook. –> many people search for businesses, products, services, etc., on FB, and you can increase the chances that they find you.

Search placement objectives:

  • Brand Awareness
  • Reach 
  • Traffic 
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation 
  • Messages 
  • Conversions 
  • Catalog Sales 

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Messenger Sponsored Messages

It’s important not to confuse this placement with the Messenger Inbox because they have different functions. Messenger Sponsored Messages involve creating message ads sent directly to people who have existing chats with you. 

This placement can only interact with those who have previously engaged with you, which means that you will only target a specific audience. 

The objective for Messages placement:

  • Messages 

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Facebook Instant Articles 

What’s great about this placement is that it is less expensive than other placements, and it still does the job. What is this placement exactly? Well, it allows you to create engaging articles within different social media platforms.

Facebook users open 52% more articles when published as Instant Articles instead of a mobile web link because they bring your stories to life with a captivating reading experience. 

In-Article placement objectives:

  • Brand Awareness
  • Reach 
  • Traffic 
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation
  • Conversions 

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Apps and Sites – Facebook Audience Network

Apps and Sites refer to Facebook Audience Network placement to extend your advertising beyond Facebook. This way, you can reach more users, even those who aren’t on Facebook. You can choose between three options:

  1. Native, Banner, and Interstitial ads: Your classic display placements are similar to Google’s Display Network (GDN).
  2. Rewarded Videos: This means that your ads appear as videos, and people can watch them in exchange for a reward in the app in which they appear. 
  3. In-Stream Videos: These ads are delivered as 5-15 second videos to people already watching Facebook videos on their mobile devices. 

This placement, however, does not have as high of a conversion rate compared to the other placements because apps and sites tend to have less traffic than other platforms. 

Objectives for Apps and Sites placements:

  • Reach 
  • Traffic
  • App Installs 
  • Video Views 
  • Conversions 
  • Catalog Sales

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DIFFERENT FACEBOOK ADS FOR DIFFERENT FUNNELS

With Facebook marketing, as with any other marketing, it’s important to think about how your campaigns move people through the three stages of the buying cycle:

Awareness – Cold Audiences

This is the stage that people become aware of your product or service for the first time. You want to target cold audiences who have never heard of you or seen your product at the awareness stage. The goal here is to get them to interact with your brand and develop an emotional interest or desire for your product. 

To reach your Cold Audience, you can target based on interests, demographics, or other online behaviors. If you want to go even further, you can create a Cold Audience of just those people who have, for example, already become a customer, visited your website, or have even watched 95% of one of your videos. This process relates to Look-a-Like Audience, which we will take a deeper look into in another video.

You want to be doing when you’re reaching the Cold Audience by giving before asking. You can do this through thoughtful Content Marketing. So, think about the problems your potential customers have and how you can give them free and useful information to educate, build the trust of your brand, and ultimately build loyalty between yourself and the client. This way, when they become a Warm Audience, you’ve already gained their trust, and you’ve got some credibility.

And, of course, you’ll also want to start getting some conversions here as well.

Consideration – Warm Audiences

The Consideration stage is when you nurture people who have already engaged with your brand or product and start convincing them to buy. At this stage, we want to provide “logical” reasons to help the customer justify purchasing your product. Remember that most people are more emotional than logical about their purchases. But they want to justify their purchases with logic. 

So this is where we give them reasons to logically justify that purchase with benefits like customer reviews, free shipping, discount codes, free returns, etc. We also want to show them the product again because sometimes people just need to see something a few times before buying.

The Warm Audience is people who have engaged with your page in some way or become a fan. In this case, they could have watched more than three seconds of a video (which can be a rarity), liked your page, or commented and engaged on a post or advertisement.

What you want to be doing with this specific audience is educating them more about the product or service that you offer. Once they visit your website or supply you with their contact details, you can now shift your focus on them and create your Hot Audience.

Conversion – Hot Audiences

At the Conversion stage, it’s time to target those who have been on the fence about making a purchase and push them over the edge to convert.

For your Hot Audience, you’ll want to try to overcome some common objections or challenges they might have before using your product or service. For example, if they’ve visited your website or had them as a potential lead (you have their contact details, but they’re not yet a customer). Change your mindset to discover why they may not be converting from a lead to a customer. You could offer a promotion or a value-add for your services if it’s price. You could also put a case study in front of them to highlight how you can better what they are looking for and overcome their objections.

HOW TO USE EMOTIONAL POWER IN FACEBOOK ADS?

How many Facebook advertisements do you see in your news feed daily? According to Social Media Examiner, 93 percent of marketers regularly use Facebook advertising. That equates to approximately 3 million businesses marketing themselves on Facebook. Every day, these companies text, call, email, and target us with Facebook ads, inundating us with offers.

In fact, we’re so used to being targeted by brands all over the internet that our brain tries to filter out the noise and ignore those ads automatically. Nonetheless, millions of businesses rely heavily on Facebook ads for a sizable portion of their revenue, so they must be reaching us somehow, right?

How do some brands manage to cut through the clutter and reach us? What distinguishes successful advertisements from the rest?

The answer is actually quite simple: the brands that capture our attention and convert us on Facebook are the ones who understand us the best. They know our pain, needs, and emotions, and they know how to reflect those back to us in their advertisements.

Whether we like to admit it or not, humans are emotional creatures, and our emotions heavily influence our purchasing decisions. The most successful brands have researched and know what emotions affect their specific target audience, what makes them stop what they’re doing and click on that ad, using images, videos, text, and other elements in their ads.

Brands that understand their target audience understand that people purchase products and services based on how they make them feel rather than the rational benefit. They know that using emotion is critical to standing out in a crowded market and capturing the attention of your prospects.

Let’s take a look at how you can use emotion in Facebook ads to pique your prospects’ interest:

4 WAYS TO LEVERAGE EMOTION IN YOUR FACEBOOK ADS

Emotional Value > Monetary Value

Rather than focusing on the service or product, you’re selling, concentrate on the result. To get people’s attention, make a promise: what is the one thing they will get after purchasing your product? Or are you looking for work?

A task management platform, for example, isn’t selling the ability to complete a task; it’s selling the opportunity to organize your thoughts, reduce stress, and possibly even impress your manager with your efficiency.

Putting Theory into Practice 

In her commercial, Mel Robbins addresses the camera directly and says, “Imagine for a second how awesome it would be if you could stop holding yourself back.”

When she introduces her online self-confidence course, she dives right into the emotional turmoil of self-doubt and holds herself back. She shows clips of people hugging her and thanking her for “saving” them, tapping into her target audience’s true desire. She doesn’t discuss what you get out of the course, what you learn, or how much it costs; she only discusses the emotional outcome: the promise of a better life and higher self-esteem.

Narrating a Story

We’ve all seen it happen: massive causes with hundreds, if not thousands, of casualties in desperate need of donations and resources, struggling to get the assistance they require. Suddenly, a compelling story about one person’s journey, struggle, and challenges change everything, and donations pour in.

This hero’s journey can also be seen in every film and book you read; a single person’s journey can move us to tears, laughter, empathy, and even change our behaviors and beliefs. That is the power of storytelling, and personal stories resonate with us and elicit emotions, prompting us to act.

Simply put, we remember how something or someone made us feel rather than numbers, statistics, features, or even pricing. The more compelling the story, the more personal and similar to your customer’s story, the more likely it will resonate and inspire action.

Putting Theory into Action

Tell a compelling story with video ads and copy. The best stories are those that make your prospects say, “Hey, that happened to me!” “OMG, that’s me!” or “Damn, that could happen to me.”

Once you understand what emotions motivate your customers to act, you can tell their story, focus on intriguing them, and entice them to click on the “read more” button or visit your website to learn more.

You may have also noticed that most ads are short and lack text, but I’ve found that when the story is compelling, people want to read the content and have no problem with the long copy at all.

As Asia Matos, Founder of DemandMaven, adds, “How many times a day do you scroll right past incredibly boring and not-that-insightful ads on Facebook? It’s because they haven’t done the psychological or emotional work of driving demand. The thing that gets people to move on an ad (i.e., click-through, complete a form, or watch a video) has 100% to do with what they believe they’ll gain. It’s the psychology of “you have this, and I don’t” and the emotional state of “I believe I need this, and you can provide it to me.”

When writing the ads, you’re essentially employing the classic PAS framework: problem, agitation, solution. Why? Because people read that copy to find out what you have that they don’t and what they’re going to get out of it.”

Selecting Your Images

“Don’t just say it, make em’ feel it” is one of the most important rules to follow with every landing page, email, and ad. It’s one of the Emotional Targeting Framework’s pillars, and it’s based on the emotional impact images have on us.

The images and colors you use in your Facebook ads will determine whether or not people see your ad and whether or not they think it’s worth giving it a second thought.

Most ads (like landing pages and websites) use an image of the product they are selling or something to represent it when choosing images. Google depicts a person sitting in front of a computer writing code, while retailers use images of their selling items.

Color also plays an important role in this; it determines what our eyes will focus on when we look at the ad and feel. Yes, colors have an emotional impact on us, but not in the way you might think.

Putting Theory into Practice

Try A/B testing a few different ad visuals. Videos are compelling, but images can also be effective. Brainstorm with your team about the potential outcomes and value you receive when using your product/service (e.g., taking that dream vacation) AND, most importantly, ask your customers and clients what their dream outcome is and what jobs they’re attempting to complete (this is where surveys and interviews come in very handy).

Using Social Proof

Social proof is one of the most effective tools you can use on any page, let alone a Facebook page. There is strength in numbers, and the more people we see heading in one direction, the more appealing it becomes.

Social proof isn’t just there to tell people how great your product is; it’s also there to help you overcome obstacles. Testimonials and reviews can alleviate common apprehensions and address specific questions.

For example, rather than having people take your word for it that your service includes round-the-clock customer service, post a customer’s story on your website detailing how a specific company representative helped her with the issue at 2 a.m.

Applying Theory to Practice

There are numerous ways to use social proof to boost conversions. Christmas Abbott, for example, mentions the number of people who have already enrolled in her program and includes video snippets of people explaining how she has changed their lives:

You can also use a written testimonial as your ad copy or even in the text below your images. You can even include screenshots of mentions on social media, reviews you’ve received, and emails.

CONCLUSION

Facebook ads are effective marketing tools, and they let you design and post ads that target particular customer segments at a price that can suit any budget. 

Remember to make the most of the platform’s customization capacity and interactivity. Turn your potential customers into active participants, and you will create the kind of engagement that Facebook—and your bottom line—will both love. 

Categories
Facebook Ads

Facebook Ad Sizes and Specifications 2022 | The Complete Guide

Creatives are an essential part of the advertisement that expresses thousands of words to the users. Facebook recommends the best ad sizes and specifications for the better performance of the ad.

You need to update the ad creatives dimension to display the ad on Facebook.

On Facebook, we can mainly use the creatives in the form of:

  • Image
  • Video
  • Collection
  • Carousel

Facebook Image Ad Sizes and Specifications

Images are primarily used creatively in terms of Facebook ads. Most advertisers choose an image to express their product/service to the users, and the image should be designed well, which must grab the user’s attention.

Images in Facebook ads are used in different destinations like Feeds, Collections, Carousels, Marketplaces, Stories, etc., with display formats of either Desktop or Mobile. Facebook allows only 20% text on the image. You can check the text on your image with this tool.
https://www.facebook.com/ads/tools/text_overlay

Images:-

1. Facebook Feed Images

The ads are displayed in the news feed of Facebook, where usually we see the posts of the users.

Facebook Feed Image

Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Recommended Resolution: Upload the highest resolution image available.
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1 to 1:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

2. Facebook Instant Articles Images

Instant Articles are the article that opens on Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles images

Source: Facebook

Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 9:16 to 16:9

With Link

  • Images cropped to 1:1
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

3. Facebook Marketplace Images

Facebook marketplace images

Source: Facebook

Design Recommendations

  1. File Type: jpg or png
  2. Image Ratio: 9:16 to 16:9
  3. Text: 125 characters

With Link

  • Images may be cropped to 1:1
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

4. Facebook Right Column Images

Right column ads are only shown on the desktop, and these ads are placed on the right-hand side of the Facebook interface.

Facebook Right Column Images

Source: Facebook

Design Recommendations

  • Image Ratio: 16:9 to 1:1
  • Text: 125 characters
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

5. Facebook In-Stream Video

Facebook In-Stream Video

Source: Facebook

The in-stream video advertising placement allows advertisers to display a short video of the users, which is hardly a 5-15 seconds video.

Design Recommendations

File type: jpg or png

  • File type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1 to 1:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

6. Facebook Stories

This is a short clip, and it can be an image or a video.

Facebook Stories Images

Source: Facebook

  • Minimum Width: 500 pixels
  • Image Ratios: 1.91 to 9:16

Image Aspect Ratio

  • Minimum Aspect Ratio: 90×160
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

7. Facebook Search Results

Like any search engine, Facebook also displays results when a user tries to find any keyword on the search bar. Some ads are also shown in search results.

Design Recommendations

  • Image Ratio: 1.91:1
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Minimum Image Width in Pixels: 600
  • Minimum Image Height in Pixels: 600
  • Aspect Ratio Tolerance: 3%
Facebook ads

Source: Facebook

8. Instagram Stories

It is a short duration story. Both images and video clips can be used in Instagram stories.

Instagram Stories

Source: Facebook

Image Ratios: 9:16 and 16:9 to 4:5

Technical Requirements

  • Mobile

Image Dimension

  • Minimum Width: 500 pixels

Image Aspect Ratio

  • Maximum Aspect Ratio: 90×160
  • Aspect Ratio Tolerance: 0.01

9. Instagram Feed Ads

These ads are shown in the feed area of Instagram.

Instagram Feed Ads

Source: Facebook

Image Dimension

  • Minimum Width: 500 pixels

Minimum Aspect Ratio

  • Minimum Aspect Ratio: 400×500
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

10. Instagram Explore Ads

The ads in Explore are shown the same as the Instagram feed.

Instagram Explore Ads

Source: Facebook

Image Dimension

  • Minimum Width: 500 pixels

Image Aspect Ratio

  • Minimum Aspect Ratio: 400×500
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

11. Audience Network Native, Banner, and Interstitial

Audience network

Source: Facebook

With Link

  • Image Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Resolution: at least 398 x 208px
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description (optional): 30 characters

Technical Requirements(Mobile)

  • Audience Network Banner
    • Single Image Ad
  • Audience Network Interstitial
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
      • Image Aspect Ratio
        • Minimum Aspect Ratio: 90×160
        • Maximum Aspect Ratio: 191×100
  • Audience Network Medium Rectangle
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
    • Image Aspect Ratio
      • Maximum Aspect Ratio: 191×100
  • Audience Network Banner
    • Single Image Ad
  • Mobile (Full width)
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels

12. Messenger Inbox Ads

These ads are shown on Facebook messenger.

Messenger Inbox Ads

Source: Facebook

  • Image ratio: 16:9 to 1:1 
  • Text: 125 characters

Technical Requirements

  • Mobile
    • Messenger Inbox
      • Single Image Ad
        • Image Dimension
          • Minimum Width: 254 pixels
          • Minimum Height: 133 pixels

Video:-

1. Facebook News Feed Video Ads

These are video ads that are shown in Facebook feeds. Always use high-resolution videos for the ads with audio. The thumbnail image of the video should not be more than 20% of the text, reducing ad delivery.

Facebook News Feed Video Ads

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Desktop
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100
  • Mobile
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration: 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

2. Facebook instant articles videos

Instant Articles are the article that opens inside Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles videos

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 minutes
  • Video Captions: Not available
  • Video Sound: Optional
  • Vertical videos may be masked to a ratio of 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Mobile
    • Instant Articles
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

3. Facebook In-Stream Video

The in-stream video advertising placement allows advertisers to display 5 to 120-seconds of video ads to users who watch videos on Facebook.

Facebook In-Stream Video

Source: Facebook

  • Video Ratio: 16:9 to 9:16, 16:9 recommended
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4 GB Max
  • Video Length: 5-120 seconds
  • Video Captions: Optional
  • Video Sound: Optional, but strongly recommended

Technical Requirements

  • Desktop
    • Facebook In-Stream Video (Desktop)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration: 16 second(s)
  • Mobile
    • Facebook In-Stream Video (Mobile)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration: 16 second(s)

4. Facebook Marketplace

Facebook Marketplace

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

5. Facebook Stories

These ads are shown in the Facebook stories, and it lasts for 5 seconds.

Facebook Stories

Source: Facebook

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%
  • Video Ratios: 1.91 to 9:16
  • For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below the video.
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Facebook Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
          • Maximum Video Duration For Playable Ads: 16 second(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 90×160
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01

6. Facebook Search Results

Facebook Search Results

Source: Facebook

Design Recommendations

  • Video Ratio: 1:1
    • Horizontal 16:9 – Not recommended
    • Square 1:1 – Recommended
    • Vertical 4:5 – Accepted but not recommended
    • Full Portrait 9:16 – Not accepted or recommended recommended
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

7. Instagram Stories

Instagram Stories

Source: Facebook

Design Recommendations

  • Video Ratios: 9:16 and 16:9 to 4:5
  • Video Length: 1 to 120 seconds
  • Video Captions: Optional
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Instagram Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Option 1
            • Minimum Aspect Ratio: 400×500
            • Maximum Aspect Ratio: 191×100
            • Aspect Ratio Tolerance: 0.01
          • Option 2
            • Maximum Aspect Ratio: 90×160
            • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

8. Instagram Feed

Instagram Feed

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Two rows of text will display.

Technical Requirements

  • Mobile
    • Instagram Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

9. Instagram Explore

Imstagram Explorer

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Only one row of text will display

Technical Requirements

  • Mobile
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

10. Audience Network Native, Banner and Interstitial

Audience Network Native

Source: Facebook

Design Recommendations

  • Video Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Video length: 1 to 120 seconds
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Audience Network Interstitial
      • Single Video Ad
    • Audience Network Medium Rectangle
      • Single Video Ad
    • Mobile (Full width)
      • Single Video Ad
    • Audience Network Native
      • Single Video Ad

Carousel:-

1.Facebook Feed

Facebook Feed

Source: Facebook

Design Recommendations

The carousel ad allows advertisers to showcase up to 10 images or videos within a single ad, each with its link. 

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description: 20 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

2. Facebook Right Column

Facebook right column ads

Source: Facebook

Design Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video file type: Supported file formats
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Headline: 40 characters

3. Facebook Instant Articles

Facebook Instant Articles

Source: Facebook

Technical Requirements

  • Aspect Ratio Tolerance: 3%
  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description (optional): 20 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

Collection:-

1. Facebook Feed

Facebook Feed

Source: Facebook

The Collection is an ad format that makes it simple for users to find, browse, and purchase products from their mobile visually and easily. It mainly includes images and videos.

Design Recommendations

  • Image or Video: a ratio of 1:1
  • Headline: 25 characters
  • Text: 90 characters

2. Instagram Feed

Instagram Feed

Source: Facebook

  • Image or Video: This asset must have a ratio of 16:9 to 1:1
  • Headline: Not visible on Instagram Collection ads
  • Text: 90 characters

Conclusion:

This is a complete guide about the Facebook ad sizes and specifications for 2022. Do follow this ad size because the Facebook ad team highly recommends this. 

This guide will be beneficial for stopping you from making mistakes while choosing the dimension of the creatives for the Facebook ads.

Categories
Facebook Ads

How To Set Up A Facebook Messenger Ads Campaign?

People often ask if advertising on Facebook has any benefits? The answer is, without a doubt, A big yes!

How can you undermine the benefits of a platform with over a billion users?

Being a brand selling a product or service, you must understand the immense opportunity you have in this technological era to reach out to the audience in the best way possible.

When you can be a hot topic for people’s conversation, why won’t you grab this chance?

Facebook has a whole box full of tools for realizing your advertising strategies. You can always employ these tools to achieve your goals and become the brand you always want. 

Facebook ads can be a vast term and here is a quick categorization for this.

1. Click to messenger ads

You can start a conversation as quickly as this. This is similar to Facebook ads in appearance. It also has a CTA button that calls the customer to send a message or ask a question.

This way, you can directly chat with the potential customer and give him the status of the permanent customer. This way can be prompt in answering their queries.

2. Sponsored ads

These are the ads that appear as a messenger inbox ping to your subscribers. All those who have had a talk with you in the past, can re-target them and remind them of browsing your products.

This way you can entice them once again to shop at your website. It’s a quick way to remind your customers of the amazing experience they had by shopping with you.

3. Messenger home placement ads

So these are the paid advertisements that appear inside your messenger along with your other conversations. Messenger home ads appear on the Homes tab of the Messenger App.

When you place your ad on the homepage you get the opportunity to target the cold audience and increase the conversion rates.

The following are the steps to set up a messenger home ads campaign. This option is offered by Facebook on a global basis. So no matter where you live you can take the benefit of this amazingly useful option.

This is a relatively easy process as facebook messenger ads setup can be done in less than a few minutes. That’s true!

While your Facebook Business Manager account is active, don’t hesitate to jump into this world of unlimited opportunities.

4. Choose the campaign objective 

To begin with, you must open the Facebook ads manager where you will have to select the campaign objective.

You can either go for traffic or conversions objectives. If you want to run home screen ads, select the target audience.

Here you can create a new audience or choose a previously saved audience. You can also go for the lookalike audience which you have created previously. With this, you can also target the cold traffic and increase your customer base.

5. Choose ad placements 

Now you need to select where your ad will appear. Under the Edit placements option, you can choose the location of your ad. For the Homes option, you can check under the messenger tab and select it.

You can also go for an automatic placement that leaves all this hassle to Facebook’s lot.

6. Budget and format

Now is the time to choose your budget and schedule. You can now create the ad for the Facebook page through which the ad will be delivered.

You have to select an ad format here whether it’s a carousel, single image, a single video, or a slideshow.

7. Adding functionality for Messenger

Under the link section, you have to choose the destination of your ad. Then you can choose the URL of your website.

If you want to start a conversation inside the messenger, your objective here is to choose the Messenger option. You will have to fill up the details like the headline, text, News Feed, link descriptions, etc. 

8. Messenger content

Now you have the option to set up the Messenger content to create the message that will be shown when the customer starts a conversation.

To achieve this you can either create in the quick creation Tab on the Javascript Object Notation creation tab.

The javascript Object Notation creation requires you to do some coding here. Third-party automated chatbot programs are used here.

But if you want to skip the hassle of these codes, then you can jump to the quick creation tab where you can include a private message like a greeting and get the conversation started. You also have an option to choose a new image. 

If you want to choose the buttons, either quick replies as the CTA buttons or you can create your own.

You can preview in the Messenger App to see how everything is working. When you are done, you can just click done on the bottom right corner and place your ad.

Now that you have your ads live, you can always view their performance and analyze their return. For this, head on to the messenger manager and choose the “messenger engagement”.

Creating a successful ad campaign would add to your sales account. There is a simple thumb rule to make these consistently profitable campaigns “Keep analyzing and optimizing”.

Categories
Facebook Ads

Benefits of Using Facebook’s Value-Based Lookalikes

Facebook Lookalike Audience helps you reach new with similarities resembling our current customer pool.

Facebook is a powerful tool for attracting new customers and working with the existing ones.

The advertising manager allows us to customize advertising flexibly and get maximum results from it.

Popular platform tools are custom audiences. Let’s focus on Lookalike Audiences in more detail.

What is a Lookalike Audience?

These are the audience that has databases of similar users based on ours. We can use several sources for this, which makes the tool flexible and effective.

Lookalike Audiences delivers significant results given that this type of user is initially more likely to be interested in businesses like yours, and you as an advertiser do not need to run ads without careful consideration.

Benefits of Lookalike Audience: 

1)Getting Double Value

Knowing that a certain type of Ad appeals to that kind of audience, you can make it work harder by using it to create another target audience, one with a similar likelihood of converting.

2)Size Flexibility of audience

When creating a lookalike audience, we can determine how closely the lookalike audience matches the original custom audience.

In other words, if we want the new audience to share 80% of the source audience’s traits, you are going to end up with a far narrower audience that is much more accurately targeted.

3)Monitors Performance

This audience tracking allows us to optimize your campaigns and understand which ads and affinity options are doing good. We can respond timely in the process of conducting advertising campaigns because the budget becomes more flexible.

4)Improves Return On Investment(ROI)

When ads perform well within the target audience, it shows that it is the most relevant to that particular audience and hence improves the ROI.

It will give a good quality score which in turn costs less.

And here, we have the top reasons for using Facebook lookalike audiences for the Facebook ads campaigns and skyrocket your sales.

Categories
Facebook Ads

How To Increase Mobile App Installs Using Facebook Ads

Facebook is a tremendous way to connect to people. It has made it possible to go beyond the geographic boundaries and connect with people from around the world.

With facebook there is no restriction of boundaries , caste, culture , gender etc. facebook has made it possible to not just connect with new people but also follow their likes and dislikes, know their habits and places they visit.

There are other advantages  of facebook that have enabled businesses to build their customer base.

This can be of immense advantage to a business who is always thriving to expand its customer base. A company would want its products to reach people who are actually interested and who are likely to buy them.

Driving the right traffic to your website and taking them down the sales funnel is the ultimate goal.

Whether its a physical product or a web application or intangible products, facebook is making marketing very easy and strategic. There are hundreds of aps which have taken this route to maximise their number of downloads.

Web applications provide some service. This needs to be explained to the users. The advantages of a web application include the user interface, easy to use functionality, and importance of its operations in everyday life.

App install using Facebook ads

All this can easily be conveyed through posts on a dedicated page or banner ads that are shown across the platform.

Given the narrow targeting for around a billion individuals on facebook, promoting apps on facebook is no less than a smooth journey. There are numerous opportunities to leverage this big asset.

Steps to create Mobile App Install Campaign

 The facebook ads provide excellent tools to analyse the statistics. There are tools which help businesses to set up an environment that attracts customers and promote their products. These enable to create a brand image through a platform where one person is connected to other hundred or more people.

Here are some ways to get started with the process.

  1. Create your page

Create a page on facebook that you will use to convey all information regarding your mobile app. Enter in all the required information. Choose the right category to which your business is closely related.

The category brand or product suits the best in this case. Now fill in the name of your app, upload photos etc. now you have successfully created a page.

  1. Create advert account

Once you have created your page on facebook, the next step is to create an advert account. This will help you begin with the advertising part. The advert account is easy to create. Just click the create advert account option in the top right menu. Choose the objective of advertising. Get more app installs in this case.

  1. Making advert set

Now it’s the time to create an advert set for your ads campaign. This is the wider term that would include multiple ads. To start this, choose the platform on which your app works. Also, define the minimum operating system requirement to use your mobile app.

Next, the page asks you to choose the network type of user. If your app size is larger near to 100 MB and broadly for iOS users then you would want to choose Wi-Fi. 

  1. Define your target audience and using lookalike algorithm

Narrowing down the audience that is most desirable to be shown the ad, will help you use the ad budget in the most efficient manner. The audience is defined in terms of age group, residing in certain geographical areas, speak certain languages etc. this would be a character sketch of a customer who would be interested to download your app.

Lookalike algorithm uses this data to show ads to the people who are close to your definition. The people are identified by this algorithm to make the ad even more effective and improve the chances of mobile app install.

  1. Set up a budget and goals

It’s always important to set a budget for your facebook ad campaign. This would help you determine the performance of the ad and define accurately the cost spent for each download. You can choose a daily budget for the ads or a lifetime budget.

The daily budget allows Facebook to run ads on a daily basis until the daily cap is reached. If you go for the second option, then Facebook will keep running your ad throughout the period that you have defined.

To make your ads even more effective, you can schedule your ads. This means that facebook shows the ads only in those hours when it experiences high traffic. Advertising in low traffic hours would result in less installs.

  1. Optimizations

Optimizing your ad campaigns can have a great impact. You can optimize your ads for the link clicks or for the app installs. If you have an attractive landing page and enticing description then you can invest in the link clicks.

This will show the apps to the people who would most likely click your ad. App installs generally cost more but have a higher probability guaranteed installs. You can choose between manual or auto bidding that helps decide the charge for each ad on facebook. 

Relevance score is the parameter that tells you how well your ad is doing and what percentage of people are actually liking it. The positive feedback amounts to a higher relevance score.

Comply by the guidelines to show ads and text used in it. You can show different ads in an alternative manner. This would help you avoid the burden of ad fatigue.

  1. Make your ad creative

Making your ad more interactive and appealing would help the shoppers grasp it at the first glance. a lot of information and a chaotic ad is big no. your ad must be fascinating. It should have an attractive design.

Videos, graphics and much more can be leveraged to take your ads to a new level. This kind of appealing ads tend to reach millions in a matter of a few hours.

Facebook’s carousel option is something that you would like to use. It helps you show all the app operations. Adding a CTA button can prompt a user to try your app once. These compel the user to click and experience the unmatched with your mobile app install.

This process helps businesses to start off an ad campaign on a digital platform. Facebook with its nearly 12 billion users brings businesses to fore front and promote their products, apps, websites and services.

This never before opportunity is the best strategy to grab a global image for your mobile app and become the master.

Categories
Facebook Ads

How To Get Facebook Blueprint Certification Easily?

Before we dive into the steps on how to get Facebook blueprint certification, let’s first understand what exactly facebook blueprint certification is. 

In simple words, the Facebook blueprint is an e-learning platform often defined as a free online training program for advertising on Facebook and Instagram. It usually consists of 90 courses which can be taken in 15-50 minutes, all you need to do is Facebook login to start learning.       

Facebook

Facebook blueprint is quite helpful for digital marketers, in terms of keeping oneself updated with facebook’s portfolio of tools and ad formats. If you’re looking forward to polishing your skills in particular aspects like from generating leads to promoting an app facebook blueprint certification is the right platform for you. 

What are the requirements for Facebook ad marketing?

First of all, the candidate has an option given for the mode of examination to choose from. He/she can choose to take the test in person or online but it is important to choose a date for booking the same.

Choose a suitable location as per your convenience and then pay for the exam. In a case, where you are taking the exam online, it is very important to schedule an exam time. 

Facebook exam whether online or in-person goes for a duration of 75 minutes. If you have decided to take the test online then make sure you download a secure browser.

The proctor will inspect your testing environment through webcam and monitor you, while you’re taking the exam. Whereas, in-person exams are conducted at the local Pearson VUE professional testing center. The locations are available globally. 

Talking about the prices, the exam fees are the same for the online and in-person exams. It is important that you have a valid identification proof.  The examination is available in different languages like English, Spanish, Portuguese, Japanese, and traditional and simplified Chinese.

Here is more information about the cancellation policy, if you want to cancel your exam and you do it 24 hours before your exam, you’ll get a full money refund, if you fail to do so it’ll be the opposite. Moreover, you also have an option to reschedule. 

How to select the right certification?

If you’re thinking it just like any other exam you have to appear for, you’re wrong. Facebook blueprint certification offers exams based on different levels varying on the type of skills you have. 

Facebook blueprint
  • Exam 400-101 is for Facebook Certified Media Planning Professional:

This exam is conducted to evaluate how you design Facebook marketing strategies. Test takers are expected to design a Facebook advertising campaign, including a budget and bidding strategy, choosing proper placements and objectives, and monitoring the results of the campaign. 

  • Exam 410-101 is for Facebook Certified Media Buying Professional:

This exam tests facebook ad-buying knowledge of the marketers including policies, tools, and best practices. 

  • Exam 500-101 is for Facebook Certified Marketing Developer:

This test is conducted to check the developer’s ability to form a business manager account, integration of the Facebook Pixel, and troubleshoot pixel and catalog integration. 

No, this is not the end yet. Below mentioned are the two advanced level exams you can take after completing the Certified Marketing Developer Exam. They are stated as follows: 

  • Exam 510-101 is for Facebook Certified Advance Marketing Developer:

Installation of Facebook SDK for Android and IOS to troubleshooting issues with SDK is examined in this test.

  • Exam 520-101 is for Facebook Certified Advertising API developer:

This test is conducted to check the developer’s knowledge of configuring and troubleshooting Facebook API integrations. 

When you’ve finalized the exam you want to go for, it is important that you keep time aside for the preparation of the same. 

Take the practice exam

Here comes the best part! If you’re worried that you have zero clues about the exam, how it’ll be, have no idea how and in what way to prepare for the exam, go for the practice exam tests. 

Each exam has a free 30 minutes question practice test for you. These tests will give you an idea about the structure and scope of the test. You can find these on the main page for each exam. Why wait now? Start preparing!

Facebook ads

Get your badge and publish the result

Since you’ve finally passed the Facebook Blueprint Certification exam, it is now time to tell the world about your achievement! 

When it’s all about your achievement, you should do it loud and clear! Publish the digital badge on professional platforms like LinkedIn. This way people can see your hard work and also have an idea about Certification.

To conclude, this certification shall add more sparkles to your profile in professional terms. Hard work and dedication not just gets you certificates but also adds more weight to your professional profile appearance. 

We wish you good luck with your test! 

 

Categories
Facebook Ads

Free Tools For Building High Converting Creatives For Facebook Ads

It is said that change is good, indeed it is when the change is introduced on social media. As social media continues to rise and create a huge difference in the world, it is quite obvious to see changes in them by time.

Of all the social media channels/platforms one social media platform has been the king of social media, Facebook. It has been such an influential platform in almost all aspects.

As time never remains the same so do the online trends. Facebook has brought some changes in online marketing, let’s dive into more detail of the same. 

Facebook has accounted to have a monthly user base of 1.71 billion, per their recent earning calls. Back in 2004 when Facebook was launched it was immersed by the marketers introducing and building their business pages, creating store-fonts, or even getting into a competition to get most of the fanbase likes! Below mentioned are the new changes in Facebook marketing: 

Facebook advertising

1. No video, No interest :

Video has become one of the most significant yet important elements of its feed especially. As video has become a key aspect of this site, it boosts up facebook’s growth making it a great competitor to Youtube. A trend of new formats like a 360-degree video is also being highly utilized by people. 

Also, Facebook live video is being widely loved by the “FB users.”

2. Content:

It is quite undeniable that in the past users only visited a website just to check the news and watch movie trailers, listen to songs, etc., but Facebook has changed this pattern too!

All of the content users are put all together in one place i.e Facebook News Feed, this is how the Facebook users keep coming back and refreshing the feed for the latest updates. 

3. Exploring and targeting audience:

Facebook has made it quite easier for brands to represent themselves in front of the audience in an easy yet simple manner. It has made the brand to present itself in front of the relevant users, varying from age groups, income to geographic locations marketers are able to reach out to the interested audience in an easier way than ever before!

Top four creative design tools:

  • Canva:

Being at the top of the list amongst all the design tools is for a reason! Canva is the top preference for the majority of marketers. When it comes to choosing a favorite image editing tool on market Canva has been unbeatable. Its features and templates have been the most appreciated thing by its users. 

Canvas allows you to export files directly to your computer or social media and the templates are almost unlimited. Once you’ve created a free account from the homepage, you’ll get access to the dashboard.

Canva

Right from there, you can start exploring options that Canva has for you! You can start from creating graphics to creating presentations, magazine covers, resumes, Facebook and Instagram posts, blog titles, logos, etc.,  

You can use canvas to create social media images or great headers for your next blog, keep exploring the creative options!

  • Crello:

Crello has a leading reputation for being the best professional design graphic software. This software can help you in creating stunning designs for print materials, digital ads, and social media posts, and even animated graphics.

Crello has unlimited options of free images, fonts, templates, and animations. It also helps in making tutorials and guides. 

Crello
  • Pixlr:

Pixlr is a treasure, especially for the beginners! An alternative to Adobe Photoshop, Pixlr has over 500 million users. It is a hassle-free software that can be used by downloading it on iPhone or Android devices and even on an internet browser.

Pixlr provides a free vector editor and groups of free fonts, graphics, and stock images. It supports top five formats .png, .jpeg, .bmp, .tiff etc.

Pixlr
  • Snappa:

Snappa is the kind of software that will allow you to design like a pro! Snappa is not complicated, it is a software that has set up the design process in the form of steps.

You can find image dimensions whether it’s for your blog, ad, email or even social media platform. Don’t hesitate to take advantage of over 5,00,000 beautiful, high-quality stock photos in seconds. 

To conclude, most of the tools as mentioned above have a number of themes, icons, and tools available.

Snappa

It’s best if you start from Canva, use Snappa if you want high-quality icons and Pixlr for the best photoshop-quality features without buying any pro version.

Which one is your favorite for designs and marketing? Feel free to share your feedback. 

Categories
Google Ads

Which is Better Google Shopping Ads or Facebook Ads?

Let’s talk about two giants of PPC: Google Shopping and Facebook Ads. Most of the advertisers got confused in determining which platform they should invest their budget and which is better for their business. 

Most of the advertisers start with their guesswork while selecting the PPC platform. But for the profitable campaign, it should start with knowing not guessing. In this blog, we help you take out your guesswork and take a hard look at PPC channels which will be profitable for your business or actually better for you. 

Basic Difference Between Both PPC Channels

As Google is known for Paid search ads, means it’s based on the search intent of users when they search related to our product, our ads will appear in front of them. 

Facebook ads are known as paid socials, it targets our ads in front of users who might be interested in our product. 

So the primary difference between them is that Google ads help you to acquire a new user, while Facebook helps new user to find you.

Paid search ads

How Google Shopping ads and Facebook ads Works

Audience

In the case of Google shopping, audiences are searching for which they are in need, which means most of them are in their buying mode. 

While in Facebook ads because of its social platform you have to interact with your audience socially. You can’t just ask people to make a purchase with the very first ad you show them.

You have to create an experience by telling them a story or by creating a sales funnel. First, you have to select their interest, talking about their problem. Then you have to make them aware of the solution and then you try to sell them your product.

Creative Needs

For Google Shopping, they just require the product feed data with little to no artistic inclination, on another side in Facebook Ads they require to add higher creative effort.

On Facebook, users are not in search of a solution, like they were on Google, because of this you need to grab their attention with eye-catching creatives and engaging content.

Paid advertising

Ad Placements

With Facebook Ads, your ads can be shown on their newsfeed, in videos platform, in the right sidebar (on desktop devices), in Messenger and alongside content or within apps across Facebook’s audience network.

Additionally, you can also show your ads on an Instagram feed or their Instagram stories.

For Google Shopping, it is placed in different stages of the purchasing funnel. Buyers generally begin their product search on Google, actively searching for a solution and making analytic decisions with a higher willingness to buy.

Facebook might be best to target shoppers emotionally, by rediscovering their product or see it in a different type of context, where shoppers are merely scrolling through their feeds, not actively shopping.

Targeting

Unlike Google paid search platforms like Google Shopping ads, it helps you to find new customers by extracting keywords from product feed data like titles and descriptions and on the other side, Facebook Ads help audiences to find businesses on basis of their interest or in which they are interested, their online behaviour and their demographics.

Facebook pixel helps you to make custom audiences, by creating the list of people who have visited your website but haven’t made the purchase. Once this is done, you can target them by making an aggressive strategy that will ensure you a conversion in future.

Facebook is also great at creating “lookalike” audiences. It’s like creating the audiences similar to custom audiences, it’s resulting in a new audience made up of the same interests and consumer behaviour, allowing you to exponentially widen the potential reach of your ads. 

Tracking  

Google uses a tracking system based on browser cookies and Facebook Ads use their tracking based on user profiles.

Google Tracking

If we unify a user’s sessions across devices and browsers, there might be a discrepancy between the reports of Facebook conversions and what you see in Google Analytics conversions reports.

Compared to Google Shopping ads and Facebook ads are best For?

Facebook Ads have varied targeting options, it will be a great way to reach out to your target audience when you want to:

  • Generate new demand for your products
  • Increase brand awareness
  • Wanted to Re-engage with site visitors or past customers
  • Generate engagement with new users through contests, promotions, etc.

Selling Novel Product – For retailers who invented a new product or, not yet well-known product, Facebook ads will be powerful in terms of reaching an audience, generating demand and even sales.

I have worked for one of our clients who had invented a brand new fishing tool that no one had ever  heard of before. We started with their Google Ads but we got very low numbers in terms of sales so we decided to try Facebook ads.

After we switched to Facebook Ads his sales increased to 8x because it was the right fit for the platform. We present this product to a very engaged audience (fishing enthusiasts) and people buy it on impulse since the price point was relatively low.

Ad copy we used was actually just informational, with an explanation of what the product does and how you can use it but it was enough for people to go for a purchase. 

Selling Well Known Products – If you’re selling branded or well-known products, that already have a market with demand and have people already searching for them, you will have a higher ROI from Google Shopping as compared from awareness-based platforms such as FB Ads social media.

Paid ads

What should you use? Facebook ads or Google shopping!

Facebook is great for creating awareness and demand, there’s no doubt about it. What they’re not good for is direct sales. Google Shopping is better to capture high-intent customers who are ready to buy.

Now, what you Should use – Google Shopping instead of Facebook Ads?

Both have very different advertising opportunities with very distinct strategies. So my advice is to experiment with both PPC platforms. 

It’s important that you should set all things right and then analyse your results and figure out where you should allocate your time and budget. 

Let us know which PPC platform is the best fit for your business and why. 

Categories
Facebook Ads

How To Use Facebook Audience Insights For Precise Ad Targeting

While doing Facebook ads it is good to target people who are interested in a particular niche. By targeting irrelevant interests or choosing a broad audience on Facebook may be a waste of money. 

Now the question arises on how we can do this or how we can find the relevant audience to target. Follow the steps below to understand this approach:

What is Facebook Audience Insights?

Facebook gives a tool called “Audience Insights”. This tool is useful to find the relevant audience according to their behavior, demographics, and interest.

Let’s learn how to use Facebook Audience Insights?

1. Go to your Facebook ad manager.

2. Click on “Ad manager”

3. Find the “Audience Insights” and click on it.

Facebook Ads Manager

4. Choose an audience to start

Here there are two options of which you can select one:

  1. Everyone on Facebook: It describes learning the nature, behavior, and interest of the new people who are connected on Facebook.
  1. People connected to your page: It describes to learn the nature, behavior, and interest of the audience who is already connected with your page.

In this guide, we are going to choose “Everyone on Facebook” to find the nature of the cold audience.

5.  Select the country where you want to advertise and enter the interest according to the niche.

I am working in the bodybuilding niche and targeting the USA so I have entered the “All United States” as a country and bodybuilding as an interest.

Audience Insights

6. Let us check what FAI (Facebook Audience Insight) stats show for building interest in the United States

6.1 Demographics 

  1. Gender: 56% of women and 44% are interested.
  2. Age group: 25-34 age bar of people is highly interested.
  3. Relationship status: 36% of people are single.
  4. Education Level: 66% of people are in college.
Facebook Audience

6.2 Job Title

The job title describes what kind of job title people have who have shown interest in bodybuilding who are in the US. The following picture describes those who have a job title of sales, Food and Restaurants, Healthcare, and Medical Services are more interested in bodybuilding. 

Facebook Audience Insights

6.3 What kind of page the filtered audience liked:

a.FAI shows the top ten categories of the page which they liked.

Facebook Audience

b. Here are the top ten pages liked by the audience of bodybuilding interest in the US.

Tip: The higher is the affinity, the higher is the relevance of the audience corresponding to the interest.

7. Check the location and language details in the “Language” tab.

You’ll check the details for top Cites, top Countries, and top Languages that are speaking for the target audience.

7.1 Top cities

You can see in this example that people from New York and Los Angeles are more interested in bodybuilding rather than other cities. So we can focus on these top cities for precise targeting.

Facebook Audience

7.2  Top countries

Here it is using the US because I’m only advertising in the US. If you are advertising in many other countries then you can take the idea of people of which country is more interested.

People on Facebook

7.3 Top Language

Here is the list of top languages spoken by people who are interested in bodybuilding. You can see English(US) is top-rated.

Facebook Audience

8. Check the Activity and Device details

Audience Insights

8.1 Frequency of Activities

Here you can check the activities performed by the selected audience from 30 Days. 

You can see in the above image 36 people click on the ads.

8.2 Device users:

Here you can check which device mainly the audience is using. Like iPhone, android phone, windows phone, desktop, etc.

In the above image, most people are using the iPhone/iPod.

Conclusion:

The more precise/ narrow the audience you can choose, the size of the audience will decrease, and you will get a more refined audience that will work better.

If we talk about this in simple language, our motive should be to advertise the product to refine/filter the audience, not to be broader. If we choose the broad audience the conversion rate may get low and we would not be able to figure out which people are giving us the conversion. 

Categories
Facebook Ads

Top 5 Metrics For Facebook Ecommerce Campaigns

Just setting up an eCommerce store and running Facebook ads for it, doesn’t mean that you will earn a lot of money. Facebook gives a lot of data to analyze the campaigns. But the key is in our hands that we have to perfectly analyze and track the data in order to make the right decisions for a high conversion rate.

To run profitable campaigns on Facebook is mainly to correctly analyze the stats given on the Facebook advertising dashboard.

Not all the metrics are displayed on the Facebook advertising dashboard to analyze. So now the question arises where to find those metrics to analyze the more data. 

Below are the steps of it:Click on ‘Column: Custom’. 

1. Click on the ‘Customize column’.

2. Click on the ‘Customize column’.

Facebook business manager

3. Enter the name of the metric you want to track/analyze.

4. Check the checkbox(es).

5. Save and give a proper name to the custom metrics. So that in future you will not perform the same step to find these metrics.

6. Click on ‘Apply’.

Business manager

You can see now custom metrics are displaying on the Facebook advertising dashboard.

Facebook Ads Data

Let’s talk about which are the top 5 metrics for Facebook Ecommerce Campaigns on which we have to keep an eye on a regular basis.

1. Post Engagement

What is Post Engagement? This defines that, The total number of actions that people take involving your ads. For example, when users are liking your ad, commenting on the ad, sharing the ad, saving the ad, clicking on the ads, etc. These operations come under post engagement. This can only be done if the ads are really attractive, eye-catching, convey a fruitful message, etc. 

  • This metric itself tells you that the ad(s) you are running is really liked by people or not.
  • If the Post Engagement is low then CTR(Click Through Rate) will become low. 
  • If CTR is low it means fewer clicks on the ads.
  • Fewer clicks on ads mean minimum chances of conversion rate.

The clicks on the ads are directly proportional to CTR. The more clicks, the higher is the CTR.

Sometimes people give negative comments on the ads. 

Tip: Don’t delete that negative comment just hide the comment. By hiding the negative comment the social engagement will not decrease.

Facebook Post Enagagement

2. Checkouts

If the user likes your product and seems to be like that it is really a problem-solving product they will definitely proceed to add the product into the cart and initiate the checkout process by filing the shipping and billing details. Also, if you are offering them an exciting offer on the affordable price product people will not think twice to buy.

Getting the number of checkouts is not enough until they are under target cost.

Here how you can measure the cost per checkout:

Cost per checkout = ad spent / total of checkout

3. Purchase

This defines the number of purchase events tracked by the pixel on your website and attributed to your ads. 

This metric displays the number of purchases resulted from the ads. 

Let’s take an example, by looking at the number of purchases occurring today gives you the idea that which ad is performing well ow which is not. But keep in mind don’t make any quick action just only looking at a one-day data. Look on the past stats of purchase(almost 7-10 days), analyze it and then take the suitable action of either to pause the ad or to continue it.

Sometimes this kind of scenario also occurs that is, suppose there are too many checkouts but few purchases or no purchase. there may be some major reasons behind that. Some of them may are:

  • Maybe the user is stuck when they trying to increase or decrease the quantity of the product.
  • Maybe loading speed from the checkout page to payment info page may be slow.
  • Maybe the checkout page is asking for too much customer details which the customers is not willing to fill(link DOB, Occupation, Annual Income etc).

If you feel above points are may affecting the purchase then you can get optimise the website from any expert developer for better performance of the website.

Website Purchase Data

Believe me, if the numbers are good enough in the purchase section at least you can take a calm breath. But the game is not over here. The other main metrics are still pending to review and analyze.

4. Cost per Acquisition (CPA)

Cost per Acquisition (CPA) is sometimes also called cost per purchase. It defines that the average cost of per purchase.

Here how you can measure the CPA:

CPA = ad spent / total of conversions

If you are getting a number of purchases but you can’t celebrate here the success until the cost per purchase is not under control as decided by you. 

Obviously, if the CPA is high it clearly states you are in loos but if CPA is low you are in profit.

So firstly, it is important to analyze the CPA at the campaign level which gives the idea of which campaign(s) is performing well.

Then further go into the adset and check which audience is performing well or which is not. Here you may take the further decision to increase the budget of a well-performing audience and on the other hand pause the adset(s)/ which are not performing well to eliminate the wastage of money.

5. ROAS(Return On Advertising Spend)

Return On Advertising Spend, (ROAS), is a marketing metric that measures the performance of a digital advertising campaign. Getting the number of purchases is not good until you get the ROAS as per your expectation. 

Suppose we are thinking to spend $100 a day and want to achieve a sale of $500. By this means you are expecting a ROAS of five.

Here how you can measure the ROAS:

Return on Ad Spend (ROAS) = conversion value / ad spent

 At the initial stage, you will be doing a lot of testing to find the winning audience and you may get low ROAS. Once will you find the winning audience you may scale to achieve the target ROAS. If the ROAS is high, the more profit you will get. So keeping an eye on ROAS, at last, is very important to make the business highly profitable.

Conclusion:

Analyzing the data is the skill in itself. Obviously, the above matrices are not enough to analyse the campaign performance. There are other important matrices too which we also have to track. 

If we talk in short about which are the other important metrics to track, then some of them are Impression, CTR(Click Through Rate), CPC(Cost per Click), CPM(Cost Per Mile / Cost per 1000 Impressions), etc.

However, the above five matrices are the leading matrices which you have to monitor on a regular basis for tracking the e-comm sale from the Facebook ads.

Categories
Facebook Ads

5 Ways to Increase Your Lead Generation By Facebook Ads

“Lead Generation is a fair core activity to marketing” quoted Chris Brogan. Indeed it is, every business leader wants to generate leads. The difference is just that some of them are using traditional marketing and some of them are using digital marketing. There are many digital platforms available on today’s date to generate leads to hike the business revenue. 

Generating leads is not a thing that can be achieved overnight. But when you knack efforts on the right platform, lead generation can reach heights like a skyrocket!

One of the best options is  Facebook in terms of advertising. Approximately, Facebook now serves 2.37 billion monthly active users. Facebook has a huge database of its users. By advertising on Facebook, we can target specific people who may be interested in our product.

Let’s talk about How to efficiently utilize the Lead Generation Ads by Facebook

As our objective is already clear, we want to generate the leads for the business model. So we have to select the “Lead Generation” as the objective for doing lead generation ads.

Facebook Ads Manager

1. Find your ideal customer

 Statistics reveal that in 2019 approximately 2.5 people were active on Facebook. It is important to do audience research at the initial stage so that you don’t target the wrong audience in the context of the subject. Facebook is giving us a very powerful tool that is “Audience Insight”. 

Here we can get an idea about the type of people who are interested in your niche, in the form of that a Facebook page they like, what is their sex, age group, and geographical area. We can write down on any sheet to remember this research to target further. 

You can also take help from Google on what kind of audience is interested in your business model. The research will help to target precise audiences and the chance to convert them into the lead.

2. Attract Your Customer by presenting an OFFER

Undoubtedly it is no less than a fact that offers attract customers. Give your best and most valuable offers/s in your ads. This may tempt the viewers to see the ad at least for a few seconds. The offer may be in the form of either any FREE gift, FREE eBook, or any free valuable thing which solves the user’s need. 

By giving such free offers, the user may take an interest in your ad and do sign up for your product. This is what is called a lead magnet process/method. After the lead magnet, you can show them paid products. Because the customer already knows you and is attracted to your Free offer. 

Let’s understand this with a small example:

Let’s suppose you are selling a 7-Day free Facebook lead generation course. ‘FREE’ is the offer that attracts the user. Assume that you have acquired 1000 leads from this lead generation ad. This phase is called a lead magnet.

Now you have acquired 1000 leads from a 7-day free Facebook course, you can now re-target these 1000 customers to sell your paid eCommerce Facebook courses. 

This phase is called a sales funnel. 

3. Attractive Ad creative and ad copies

Let your ad be active and displayed on the front of the user. Now, why does the user engage with it? Your ad creative should speak about the value of your product. Your Ad copies and creatives really affect the CPC(Cost per Click).

Your Ad creative and ad copy should be eye-catchy. So design the ad creative in an attractive manner and write simple ad copies in simple English. 

Pre-Launching Phase: Before launching an ad on Facebook, make a  collection of primary text, headlines, descriptions, and creatives. 

Launching Phase:  Launch your first Facebook ad for lead generation by choosing the best creative ad copy from buffer media.

Post-Launching Phase: In this phase, you can test some different ad copies and creatives which were not performed well earlier. 

4. Attractive Landing page.

Now the user clicks on the ad and moves to your landing page. Here it is a high chance that a user may convert into the lead if your content on landing is convincing and valuable. So provide more clarification on your product on the landing page which solves the user problem and suits this product/service best for him.

Here the user will make a decision whether he is interested in your product or leave the landing page. You may add some convincing popup windows to stop leaving the user so that he signs up for your service while leaving. 

5. Download/Fetch the Leads

As you are getting the leads you can download the lead details. 

Following are steps to download the lead details:

  1. Click on the Facebook page.
  2. Click on the Publishing Tool.
  3. Click on the Lead Form.
  4. Click on the Download.

By these above steps, all the leads will download in excel format.

Facebook Page

Conclusion:

Once your Facebook lead generation campaign is successfully running and you are getting a good amount of leads, do communicate them via either email or telephone. Through this process, you can give more clarity of your business model and working process to the client for acquiring the leads. 

As your Facebook leads generation is kept on increasing the budget gradually gets more leads. By this you will acquire good email collection further the process will remain the same to pitch the client.

Categories
Facebook Ads

How To Create A Customer Lifetime Value Lookalike Audience

To spread the business more widely, social media is the best platform. When we are talking about social media, Facebook is always considered as the leading platform. Facebook has almost 1.45 million active users daily and nearly 2.45 million monthly.

Being a businessman if you are active on Facebook and not doing any Facebook advertising you might be behind your competitors. 

Today we talk about How to create a Customer Lifetime Value Lookalike Audience on Facebook. 

Before we create the lookalike audience CLV(Customer Lifetime Value), let’s come and understand what is Customer Lifetime Value and how to calculate it.

Customer Lifetime Value(CLV)

It is the predicted profit value that a user earns until the customer keeps buying from him or we can say that it is the total profit money which customers spend in your business to make you profitable until he is left buying from you. 

This simply reflects that, the longer the customer is buying from you, the more you will earn and get profitable.

How to calculate Customer Lifetime Value

Here we are going to explain the above definition with a numerical example.

Suppose there is a shoe store. They are selling each shoe pair at $50 with a 15% profit. On average, a person buys a single shoe pair twice a year for five years.

Lifetime Value

So above numerical states that if a person buys a single shoe pair twice in a year for five years he will give you $75 of profit over that period.

Now we discuss how to create a Customer Lifetime Value Lookalike Audience

1. Click on ‘Ad Manager’.

2. Click on ‘Audiences’.

Facebook Ads Manager3. Click on ‘Create a Custom Audience’.

4. Click on ‘Customer List’.

Facebook Audience

5. In this window, Facebook gives guidelines on how to make the CLV life and what are the Identifiers in the CLV file. Facebook only allows either an excel sheet or CSV(Comma Separated Value for uploading the CLV.

6. Download List Template: Facebook allows you to down a sample CLV excel sheet.

Facebook Audience Data

7. See Formatting Guideline: Facebook allows you to first see the formatting guidelines for CLV.

Facebook Guidelines

8. Import from Mailchimp: If you have the Mailchimp integration then you can directly fetch the customer file from Mailchimp.

Facebook Audience

9. Click ‘Next’.

10. Now Facebook is asking ‘Does Your List Include a Column For Customer Value?’

Yes: It means you have to enter the customer lifetime value column on your list.

11. No: Just continue without entering the customer lifetime value column.

Facebook Audience

12. Upload your CSV file here.

Facebook Audience

13. Give the name of the audience.

14. Click on ‘Next’

15. Confirm Custom Value Column: Facebook asks to select the value for CLV.

Facebook Custom Audience

16. Edit data Mapping: Here you have to map the data accordingly to upload it.

Facebook Custom Audience

17. Create an LLA (Lookalike Audience)

Here it is the final step to create the LLA. Just click on ‘Create Lookalike’ the LLA will create.

Facebook Custom Audience

Conclusion:

In this guide, we learned about how to create a Customer Lifetime Value Lookalike Audience. Cloning the existing customers and targeting them will really generate the best revenue as per my personal experience. This LLA gives a great advantage to generate more purchases.

Categories
Facebook Ads

5 Reasons Why Your Facebook Ads Are Not Performing Well

Facebook is one of the biggest social media platforms having 2 billion people as its users.  So this may be a great opportunity for marketers to take forward marketing on this platform so as to reach a large audience.

Billions of posts, interests, check-ins are uploading on Facebook daily, which collects huge databases. Here we can target a precise audience according to our business model.

Don’t panic when your Facebook ads are not performing well. There are many reasons why your ads are not performing well. Some of them are as follows: 

1.Selecting a wrong Campaign objective

First, we have to choose the campaign objective according to our business model. You should be very careful as by choosing the wrong facebook campaign objective, the ads will travel on the wrong path. 

Campaign objective

For example,  if your objective is to generate the sales and you have chosen the “Lead Generation” as an objective, then it will not allow you to show the “Shop Now” button in the lead generation campaign. This may decrease the chances of sales. Therefore,  selecting the right campaign objective is the first priority. 

2. Targeting the wrong audience

It is right that Facebook has a huge number of data to target the audience. But we can’t say that it is 100% accurate to give the best result. But if we target in a strategic manner it may give good results.

Now the question arises on how Facebook knows the interest of the audience. When users like any pages, upload check-in and perform any activity, it will collect as an interest. So right audience selection is good to produce a result. This can be done with audience research through the Facebook audience insight tool.

3. The audience is too Broad

Targeting the broad audience may result in more clicks and less CPC, but you can’t identify which people are really interested in your ads/products. Broad targeting is fruitful where you are doing brand awareness for promoting your brand or product. But when you want to generate leads, you should precisely have a target audience to get the best results/leads.

Facebook Audience

4. Ad Copies and Creatives are poor

When people see your ads then there is a reason why people engage with it. It’s all about the ad copy and creative of the ad. The ad copy and creative majorly affect the Cost Per Acquisition(CPA) and Cost Per Click. Write your best offer/s in the ad copies to convert the user into a customer. 

If your creative and ad copies are not eye-catchy then you may lose the lead. Your creatives should describe the meaning of what the user wants.

Write simple language that must be easy to read and should be understandable. Don’t use difficult synonyms to write the copies. The easier the ad copy, the more chances to generate conversion.

You can use Buffer Media Plan to simplify the work:

Pre-Launch Plan: Before launching any campaign on Facebook, you should have a buffer(stock) of ad copies & creatives ready. At least you should make 50 ad copies & 30 creatives to test the different angels.

Launch Plan: Launch the campaign by selecting the right object with your ad copies and creatives you have made. 

Post-Launch Plan: Here, you can test new ad copies and creatives which earlier failed to perform well. 

5. Choosing the wrong or no CTA(Call To Action) Button

CTA also plays an important role in the ads. If you are not using the CTA button then users don’t know where to click in ads. 

Suppose you are running the ads to sell the beautiful charm bracelets and you didn’t add any CTA button. Now if a user likes your product now where he clicks? So, the CTA button convinces the user to click on the ad to buy the product. By this, you may generate sales.

Conclusion:

It depends on you – how good you are in strategy making, creatives, writing ad copies for Facebook ads. Once you find the right strategy to target, Facebook will start giving you the best customers. Make sure you keep an eye over analyzing the results daily and weekly basis and fetch significant data to duplicate into other campaigns.

 

 

Categories
Facebook Ads

Top 5 Facebook Ads Spy Tools for 2023

Most advertisers always have a question: “Which are the best Facebook ads spy tools?”. 

The reason behind this question is that they actually want to monitor their competitors that what kind of ads they are making for their services/products, what is the strategy, what are the creatives they are using, what is the landing page and other stuff. 

By this, they can do a deep analysis of their ads to make it better from the ones of competitors.

There are many Facebook ad spy tools but some are famous tools which usually many facebook advertisers use.

So let’s discuss some Facebook ads spy tools for 2023

1. PowerAdSpy

power spy

PowerAdSpy is the best and powerful ad spy tool for Facebook. This tool has a huge amount of data collection of creatives, copies and headlines.

Features:

  1. This tool helps you to find hidden niches. This will be a big plus point for you to work in that particular niche to earn more probably because of fewer competitors.
  2. You can filter the ads by its positions. Like you may filter the ads that only display either in News Feed, Right Side or in Stories etc.
  3. Filter the ads by country. This spy tool has data stored worldwide. So you can filter the ads in any country.
  4. You can filter the ads by its CTA(Call To Action) button. Suppose you are running the e-comm ads and also to research the ads with the ‘Shop Now’ button. Then you have the option to research the ads by its CTA ‘Shop Now’. 

2.  MagicAdz

magicadz

Magic Adz is one of the best Facebook ad spy tools. 

This tool is specially made to spy the e-comm and affiliate marketing ads. 

It helps the advertisers to find the hidden Facebook ads with their landing page. This helps the advertiser to do a deep analysis of the landing page, strategy and sales funnel.

Features:

  1. Marketers can explore numbers of Facebook ads daily from 50+ countries.
  2. You can research by any keyword that is lying in either ad copies, comments, on their landing page. 
  3. Marketers can filter e-commerce ads by just single click from e-commerce platforms like WordPress, Drupal, Shopify, etc.
  4. Advertisers can find best selling products in markets.
  5. Affiliates can filter the affiliate ads by just single click from 22+ verticals.

3. AdSector

adsector

AdSector is another Facebook ad spy tool that you will really love to use. 

By using this tool you can find the best performing ads in the niche you are working in and find the competitor’s ads to make your ads better and winning from them.

Features:

  1. AdSector allows you to filter the ads by interest. This gives you more clarity about the audience’s insight for targeting your ad.
  2. By this tool, you can download the landing page by just a single click.
  3. Adsector gives the best analytics in the industry. You can find the details of the ad on one page, by this, it makes it easy to analyze.
  4. You can find the ads by images as per your niche.

4. Social Ad Scout

If you are looking to use an exclusive Facebook ad spy tool then you choose this tool. Social Ad Scout is a great tool. The database of Social Ad Scout has stored millions of ads from 21 countries. 

Also, there are a number of filters available to filter-out the ads according to your choice.

social ad scout

Features:

  1. You can research the ads for both mobile and desktop ads. 
  2. You can research the ads through detailed targeting. For example: which kind of ad(s), competitors are showing to guys of age 25 and people of 50+ in the same niche.
  3. You can download the landing page. The landing page will be downloaded in a zip file.
  4. By this tool, you can research the ads breaking down the targeting.
  5. This spy tool gives you extreme features like you can research the ads by redirects so that you can target software such as Voluum.

5. ADSPY

adspy

ADSPY is the powerful ad intelligence spy tool that has 75+ million ads in 80+ languages across 195+ countries. This makes it a powerhouse of ads. 

 Features:

  1. You can filter the demographics like age, gender.
  2. You are able to see when the ad was originally created what is last seen of the ad.
  3. You can filter the ads by the technology used like Shopify, Woocommerce, Magento, etc.
  4. You can also sort the ads by daily likes and total likes.
  5.  ADSPY allows filtering the ads running on specific platforms like Facebook and Instagram.

Conclusion:

There are a number of ad spy tools with their pros and cons. You have to just remember one thing that there is no such perfect tool that fulfills your all research needs. Even in the above tools, you can find that one special feature in a single ad spy tool is may not present in another tool.

Note: Please don’t copy or replicate the ad copies, creatives and other things which your competitors are using. 

These tools are just to take a hint about what your competitors are doing. Just take the idea from there and use your own creativity to become different from them.

Categories
Facebook Ads

How To Setup Your First Facebook Ad Campaign

Many people want to advertise on Facebook and are looking to set up their first Facebook ad campaign. Today we will discuss for those beginners who want to set up their Facebook ad campaign. 

The ads are run through Facebook’s ad manager. You can reach to Facebook ad manager by the link.

Before making any ad first you have to be clear with ad objective. By this, it means what kind of ad you want to advertise either it is lead generation ad, conversion ad or any post engagement ad, etc.

Facebook Ads

In the above image numbering is defined  as follows:

  1. Main Account Overview
  2. See all campaigns
  3. View all the ad sets and/or check ad sets from the selected campaign.
  4. View all the ads and/or check the ad from the selected campaign.
  5. By clicking on the Create button you are able to create the campaigns.

Let’s learn how to setup/create a Facebook campaign

1. Click on “+Create” Button

Click on the green “+Create” button to set up your first Facebook ad campaign.

facebook ads campaign

2.Select the Campaign Objective

facebook ads campaign

Selecting the campaign objective is very important because of algorithm work according to your campaign objective. So it is very important to select the campaign object carefully to generate good results. So you select the campaign objective according to your business model. 

List of Facebook campaign objectives that are available:

  1. Brand awareness
  2. Local awareness
  3. Reach
  4. Traffic
  5. Engagement
    1. Post Engagement 
    2. Page Like
    3. Event Responses
  6. App installs
  7. Video views
  8. Lead generation
  9. Conversions
  10. Product catalog sales
  11. Store traffic
  12. Messages

 

3. Give a proper name to the campaign(s)

The naming convention for the ad campaign is good to identify the campaign. This can easily manage and organize while doing an analysis. 

For example, I am choosing the “Page Like” campaign by selecting the “Engagement” campaign. So I can give “Page Like April 5, 2020” as the name of the campaign. By this, I can easily get to know that I made this campaign on 5th April of 2020. Isn’t it easy? 

After giving the name click on the “Continue” button to proceed further.

Give a proper name to the campaign(s)

4. Setup the audience in Ad Set section

  1. Give the proper name to Ad Set too. I am targeting the India location so I am giving “India” as the name of an ad set.
  2.  Select the Facebook page from where you have to advertise. 
  3. Target the appropriate audience from the audience section.
  •  Location: Choose the location where you want to advertise. It can be either city, state or country.  You can also target multiple locations as well. In location there four option available further:facebook ads first campaign

 

  • People living in or recently in this location
  • People living in this location
  • People recently in this location
  • People traveling in this location

 

  • Age: select the age from 18 – 65+
  • Gender: Select the gender
  • Languages: Select the language. You can here add multiple languages too.
  • Detail Targeting: Select the relevant interest according to your niche. Once you add one interest, Facebook will give you more suggestions that will be relevant to your selected interest.
  • Placement: Choose the placement. Facebook gives two options for selecting placement. 

  • Automatic: Facebook automatically shows the ad on different platforms. I recommend you to select automatic placement at the beginning.
  • Manual:  Here you can select the advertising platform according to your choice.
  • Budget & Schedule: Here you have to enter the daily budget. Select the Start Date and End Date for the ad.
  • Press the Continue button to move further.

 

5. Setup the ad in the Ad section

1. Give the relevant name of an ad.

2. Select the Facebook page which represents your business.

3. Select the format of the image/video for the ad.

facebook ads campaign

4. Select the image/video. But make sure you must have to read the suggestions while uploading the media.

facebook ads campaign

5. Write the best ad copy. Your ad copy must be simple and easy to understand. So that people easily understand what you are trying to say in the ad. As I am running the Page Like ad there is only the option to write the Primary Text. 

facebook ads campaign

But when you will run Conversion Ad, there will other options too:

    1. Primary Text
    2. Headline
    3. Description
    4. Landing Page URL
    5. Display URL
    6. Selecting the Call To Action(CTA) button

6. You are able to see the preview of the ad on the right side. 

7. Press “Confirm” to launch the ad.

After launching the ad Facebook will take some time to review the ad to confirm that the ad should be made according to its ad policy. If your ad will seem perfect according to the ad policy then the ad will activate.

Note: Read the Facebook ad policy before launching any ad.

Categories
Facebook Ads

Lead Generation for Laundry Subscription by Facebook Ads [CASE STUDY]

YES, you saw that right!

$5 per lead, that too for monthly LAUNDRY subscription. How cool is that?

This client approached us with a goal – “Get me 100 leads in 30 days within $70 CPA”. But with high-level targeting & custom lookalikes, we just didn’t get him the leads but also lowered the CPA to merely $5.75.

 The cherry on the top was the average conversion rate was 63%. Yes, out of 100, 63 became actual customers.

How did we achieve it? It’s pretty simple yet commendable.

Read below the factors that played the most significant roles in achieving the target:

Factor #1 – Creatives

The creatives that we used were highly targeted to the stage in which the customer was present in. 

For the COLD audience, we used general videos showing hitting them with different angles like “no time for laundry?”, “busy professionals”, etc.

For the WARM audience, we showed them how our service actually works at the backend, how door-to-door service actually happens & how they can just sit & relax while we take care of everything. 

For the HOT audience, we targeted them with our previous customer’s testimonials, 1-week free-trial, etc.

This made sure that they were followed through in a proper sequence that helped them trust us easily.

Factor #2 – Manual Bidding

This may look weird but that’s correct. We used manual bidding for all of our WARM & HOT campaigns & we saw a significant decrease in CPA up to 20%.

In the beginning, we launched our campaign with automatic bidding & saw which audience is performing the best. Once we figured out the best performing audience, then we shifted to Manual Bidding.

We created a new campaign with 4-5 ad sets with the same winning audience in it but the only difference was the bidding. We switched to manual bidding here & placed a target cost of 20%, 30%, 40%, 50% & 60% of actual CPA in those adsets. This resulted in a decrease in CPA of the leads.

Factor #3 – Non-Converting Customer LLA Exclusions

This is where the trick actually happens.

We saw few users were just opting in for a free offer &  didn’t actually go for a subscription. We took their emails(almost 300 from their database), created a custom audience out of it and also created a lookalike 1% of it.

Now, these were the users who were similar to those non-converting users & we excluded it from all our COLD campaigns. This made sure that we were targeting high-intent & converting audiences out of the entire 3-4M users.

We further saw a whooping 30% decrease in the CPA of the leads.

This was the real gold for us. 

By just following these 3 simple yet effective steps, we didn’t only slash the CPA by over 70% but also surprised the client with enough customers to make them super happy.

We have been following the same strategy since then & making a lot of customers for all of our lead generation projects.

 We are looking forward to seeing you touching new heights of success by using our little secret strategy.