DSA stands for Dynamic Search Ads. Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. In the DSA campaign, Google shows ads according to the relevance between search and landing page. Before you’re going to proceed further, you must understand what DSA search ads are. What …
Suffering from finding negative keywords from the campaign? So, here in this guide, you will Completely know about “how to find 100% right negative keywords?. As we know, search ads campaign and shopping ads campaign 90% success depend upon how many keywords we will put in negative keywords? Have you asked yourself why we find …
3 Best Steps To Find Negative Keywords For e-Commerce Read More »
Shopping in real life to online stores one must always be very particular about their choice. Choosing the right platform is not as easy as it seems to be! Google Shopping ads are the best source for an e-commerce store to drive a substantial amount of traffic that converts well into customers. In the Shopping …
When we create any ad creative, content, landing page or call to actions for the landing page we keep user behaviour in mind, but sometimes users don’t interact the way we have expected and the user behaves differently. In that scenario, do we have a plan b? So there is an option that is to …
Strategies to understand & implement A/B split testing Read More »
Google Merchant Center is an online platform that helps online e-commerce businesses to submit their store and product data through feeds, such that their products can appear in google shopping search results. The store and product data mainly comprise product information, pictures & prices which afterward appears in google shopping search results when someone searches …
How to Use Google Merchant Center: An Ultimate Guide Read More »
Geotargeting, or local PPC, refers to the practice of delivering various ads and related-content to consumers based on their location. Talking about the paid search, geo-targeting is generally used to advertise to local customers (prospects as we call them!). By using this method, you can optimize campaign performance by location(As discussed above!). Here, in this …
Now Google ads give the option in shopping campaigns to automatically target the potential Audiences who are extensively searching for your Product. It is Google’s next generation of shopping campaigns namely “Smart Shopping Campaigns.” Smart shopping campaigns will simplify your tasks in Campaign Management by maximizing your conversion value and help you to generate more …
Google Smart Shopping Optimization: 6 Tactics for better ROI Read More »
Selling a product or services on the internet using an online platform is similar to in-person sales. Somehow, it can be argued, especially when it comes to determining how a conversion happened. Let’s think of this way. Imagine that you are running Google Ads, Facebook Ads, Email campaigns, SEO, Snapchat Ads, and more for your …
What’s The Best Attribution Model For Your E-Commerce Store? Read More »
The automated bidding or Smart Bidding is the kind of bidding strategy in which google advanced machine learning is used to optimize bids according to the past data, user behavior, interest, and many other factors. Automated bidding strategy is a very useful strategy, if you use it properly, you can earn a good ROAS on …
How to Set Automated Bidding Strategy Like a Pro ? Read More »
In a world full of technological advancements, you want to ensure that you are making the most out of your ad budget. But, with the new Pay Per Click (PPC) Strategies continuously evolving it can be a little hard to know the factors which are worth paying attention to. Don’t worry, we have your back! …
Getting Down the Road to the Best PPC Campaign in 2020 for Better ROI Read More »
