Google shopping ads or Products listing ads(PLAs) appear on top of SERPs before the organic results. It allows website owners to set their desired cost per click on their products which are displayed above the fold and before any google text ads. According to a study, Google shopping ads are better at converting a customer …
A Quick Guide On Google Shopping Ads For eCommerce for 2021 Read More »
Google shopping ads demand is increasing rapidly due to this app’s search volume also increasing in time. Everyone is looking for the best google shopping app which is covered with all required features and offers an affordable price plan. When business owners or advertisers search for the best google shopping apps then thousand’s shopping apps …
Best Shopify Product Feed App For Running Google Shopping Ads Read More »
Google shopping is a huge platform and can possibly generate enormous profits for you. In fact, for most retailers, Google’s ad network is the sweet spot for PPC shopping advertisements. Also, investment in Google shopping continues to develop every year. A Google product feed displays information related to products in a very specific format. It …
How To Setup Product Feed As Per PPC Channel Requirement Read More »
Shopping campaigns can be called the ‘virtual asset’ of the retailers. It is best used by them to promote the products online and bring more traffic to their website. Three things are needed to get started, product data needed to be sent to the merchant center, and create a campaign in Google ads. To make …
Ad impression share, also known as search impression share, is often easy to ignore and most of the time it’s underutilized. But one of the most effective ways to enhance the overall performance of your Ads account is by maximizing your impression share for high performing keywords. What is impression share? The simple formula for …
Google Shopping Ads or product listings Ads is one of the most valuable ways to generate sales for any product catalogue. Studies show that it can produce up to 25% higher conversion rates and have a very low CPC. When you are not listing your product catalogs through shopping ads, you are missing around 40% …
How Do You Scale Google Shopping Campaigns With 5x ROAS? Read More »
Introduction “Google Ads” is considered as one of the major marketing channels especially in eCommerce businesses. If you’re looking for the best option to boost and get more traffic on your landing pages, than Google Ads for eCommerce is the best option. Generating leads and more sales is done with utmost efficiency through Google Ads. …
How To Get 10x ROI For Your eCommerce Website With Google Ads (PPC) Read More »
Shopping Actions simply enable retailers to show their products on different Google platforms like Google Shopping, Google Shopping mobile app including Google Search, Google Assistant for mobile and Google Home devices. Under the Shopping Actions program, it offers the shoppers a universal cart with Google Shopping experience that they can use regardless of whether they’re …
On April 21, Google announced that it will now display products from the merchant center to an image, search, and Google Lens platform for free. Back in 2019 when Google announced this program things were not pretty clear but now with Surface across Google, retailers can list their products on Image and Search for free …
How to List Your Products on Surfaces Across Google for free Read More »
Google Merchant Center has mainly two types of feed, one is primary feed and second is supplemental. Primary feed contains core products data and it is mandatory to run shopping ads. Supplemental feed is an option but can be used for overwriting primary feed data. Supplement feed connects with primary feed by the ID attribution …
