Haven’t you heard about the saying “Every Penny counts”! Well, it really does when it comes to PPC. Wait. What was PPC actually about? “PPC marketing is one of the most widely used forms of online advertising. In this form of marketing, advertisers have to pay some amount of money when a user clicks on …
When marketing is done at its best, there is no limit to the benefits you can earn! When the whole world is online why can’t you make the best out of it? Online marketing is a gem if utilized effectively. From building credibility, to be able to track inventory and attract interested customers. Let’s cut …
LinkedIn is a professional networking platform. It is all about networks & connections. It is used every day by people who need jobs, who want to grow their network, and also by businesses who want to grow their business by generating genuine sales. LinkedIn is not only about who you know but also about who …
8 Best Productive LinkedIn Tools That Boost Your Sales in 2020 Read More »
“Content Marketing isn’t King, it’s the kingdom” quoted Lee Odden, one of the most famous B2B marketing strategists. Did you know that 60% of the B2B marketers work on their content marketing strategy to get better results? True that! Content marketing has become a major part of the marketing strategy. Nowadays, there are countless marketing …
Are you running a small or medium-sized business? If yes, then email marketing is the best practice for you to grow your business and build your reputation. Email Marketing Email marketing is a great way to connect with your targeted audience. It is a very personal way to reach targeted customers. Before sending an email, …
Top 7 Free E-mail Marketing Tools For Businesses in 2020 Read More »
An attractive content, presence on Social Media and skills to turn followers into buyers, that’s all it takes folks! It is all about how and what we do on social media to turn into a profitable medium to enhance marketing. Social media has transformed the world in many ways. Connecting with new people in terms …
How to Convert Followers to Buyers Through Social Media Marketing Strategies Read More »
Shopping in real life to online stores one must always be very particular about their choice. Choosing the right platform is not as easy as it seems to be! Google Shopping ads are the best source for an e-commerce store to drive a substantial amount of traffic that converts well into customers. In the Shopping …
When we create any ad creative, content, landing page or call to actions for the landing page we keep user behaviour in mind, but sometimes users don’t interact the way we have expected and the user behaves differently. In that scenario, do we have a plan b? So there is an option that is to …
Strategies to understand & implement A/B split testing Read More »
Google Merchant Center is an online platform that helps online e-commerce businesses to submit their store and product data through feeds, such that their products can appear in google shopping search results. The store and product data mainly comprise product information, pictures & prices which afterward appears in google shopping search results when someone searches …
How to Use Google Merchant Center: An Ultimate Guide Read More »
Before We start with programmatic advertising let me know if you have watched 2007’s award-winning TV Series Mad Men, which was centered around a fictional Madison Avenue Ad agency. If you have watched the series you will understand when copywriter Paul explains Madison’s Media department to new secretary Peggy as “ This is the media …
Programmatic Advertising: A Hindrance or Jackpot for Newbies? Read More »
