Google Merchant Center has mainly two types of feed, one is primary feed and second is supplemental. Primary feed contains core products data and it is mandatory to run shopping ads. Supplemental feed is an option but can be used for overwriting primary feed data. Supplement feed connects with primary feed by the ID attribution …
Before setting up a dynamic remarketing campaign, it is important to understand it at first. What is the dynamic remarketing campaign and why do you need to set up? Dynamic remarketing campaigns are those campaigns where you target those audiences who have visited your website before. For example:- You have an apparel website. A number of …
According to a marketing report, 38% of holiday shoppers use smartphones to search for products and service information on Google before visiting a store. Google shopping ads offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience, and build brand visibility. So let’s start with Local Inventory ads …
Chances are there that you probably didn’t know about the Google- Merchant program, with the name of Surface across Google. Google announced this program back in 2019, they announced that they would start displaying products from Merchant Center feed in areas other than Shopping Ads. At that time, Google didn’t clarify the details about the …
Get Free Traffic with Surfaces Across Google Programme Read More »
Google Product rating is the program provided by the Google Merchant Center. By participating in this program it will enable you to show your product rating (star-ratings) to users on Google shopping ads. Product ratings and reviews help shoppers in their product research and help them in making purchase decisions. Product rating is in the …
Discover how to access Google shopping ads accounts that drive more sales and profits. First of all, I have to set up a merchant center and need to link it with a Google account. Here is a step by step instruction to set up a merchant center and then to link it with google account …
Most of the marketers know about Showcasing shopping ads but didn’t try it till now. In the Year 2017 Google ads introduce the shopping ad format with showcase shopping ads. With the help of showcase shopping ads, merchants can gain visibility from upper funnel users who are in their research phase. It also helps the …
Have you ever wondered why Google is the undisputed king of search engines? Google is constantly innovating to become a one-stop shop for consumers and businesses. With 89.3 billion monthly visits, Google understands the power of connecting people with what they need. For businesses like yours, that connection can mean the difference between booming sales …
10x Your Sales With Google Shopping Feed Optimization Read More »
Have you ever done online shopping? I know that’s a silly question, everyone does. But have you ever wondered how we get those products to Google search results as we search for them? You have started thinking of online marketplace Amazon, eBay, and Etsy but the answer is Google Shopping. Although Google shopping is not …
Google PLA : How to add products to Google Shopping Ads? Read More »
Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down. As the world’s one-third population is being locked down, we have seen a huge bump in traffic of news and media websites. You can divert …
E-commerce & Native Advertising: How to Fit Native Ads into Your Marketing Strategy? Read More »
