This article will help you to learn about how to set up a gmail remarketing campaign in Google ads. Before getting into the steps to set up a campaign, let’s first understand what remarketing is all about. What is Remarketing? The behavioural marketing is a form of online retargeting by which we can target the …
Google shopping is a huge platform and can possibly generate enormous profits for you. In fact, for most retailers, Google’s ad network is the sweet spot for PPC shopping advertisements. Also, investment in Google shopping continues to develop every year. A Google product feed displays information related to products in a very specific format. It …
How To Setup Product Feed As Per PPC Channel Requirement Read More »
Are you sure you’ve got all of your bases covered when it involves Google Ads? There might be some keywords you haven’t thought to target? Maybe you haven’t gotten around to promoting the newest product on your site? Here’s an idea… Let Google fill in a number of those gaps for you! Enter Dynamic Search …
Google Shopping is the service that Google offers that helps consumers to explore , compare and buy products offered by various retailers. Both of the listings can appear within the Google Shopping tab When it had been first launched in 2002, Google Shopping indexed product data supported relevant search terms. In 2012, Google Shopping was …
What is Google Shopping? Google Shopping is a comparison shopping engine, which is a service that permits retailers to advertise their products to searchers in a visually appealing way. This means if someone searches for a product that you simply sell, Google will show relevant Shopping ads for your products, and those of your competitors. …
Shopping campaigns can be called the ‘virtual asset’ of the retailers. It is best used by them to promote the products online and bring more traffic to their website. Three things are needed to get started, product data needed to be sent to the merchant center, and create a campaign in Google ads. To make …
Responsive search ads are the type of ads which allows you to present more information about the product/service by allowing you to write in multiple headlines and descriptions. It is quite different from the traditional type of ads where the information had to be so brief in order to write within 1 ad text. In …
Introducing New Features for Responsive Search Ads Read More »
Ad impression share, also known as search impression share, is often easy to ignore and most of the time it’s underutilized. But one of the most effective ways to enhance the overall performance of your Ads account is by maximizing your impression share for high performing keywords. What is impression share? The simple formula for …
If you are planning to advertise on Google Ads, there are a number of available options you can choose from and one such option is Google Display Ads. Display Ads are basically the visual banner Ads which we see on advertising-supported websites. As per the study by Google,Display ads have the capacity to reach over …
For a successful PPC campaign, best keywords research is most important. You have to select a bunch of keywords which are most likely to convert. Consider keywords research mix of science and art. Before doing keywords research you have to understand your customer or users and find out which search terms they will use to …
