Custom labeling is a type of tag that you can use to filter and group the products in the Google Ads campaigns. Before we understand how to use custom labeling in google shopping, you have to be clear of why you need to use custom labeling. Why you need custom labeling- Grouping specific category products …
How to Use Custom Labeling in Google Shopping Ads Read More »
Most of the marketers know about Showcasing shopping ads but didn’t try it till now. In the Year 2017 Google ads introduce the shopping ad format with showcase shopping ads. With the help of showcase shopping ads, merchants can gain visibility from upper funnel users who are in their research phase. It also helps the …
Have you ever wondered why Google is the undisputed king of search engines? Google is constantly innovating to become a one-stop shop for consumers and businesses. With 89.3 billion monthly visits, Google understands the power of connecting people with what they need. For businesses like yours, that connection can mean the difference between booming sales …
10x Your Sales With Google Shopping Feed Optimization Read More »
DSA stands for Dynamic Search Ads. Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. In the DSA campaign, Google shows ads according to the relevance between search and landing page. Before you’re going to proceed further, you must understand what DSA search ads are. What …
Have you ever done online shopping? I know that’s a silly question, everyone does. But have you ever wondered how we get those products to Google search results as we search for them? You have started thinking of online marketplace Amazon, eBay, and Etsy but the answer is Google Shopping. Although Google shopping is not …
Google PLA : How to add products to Google Shopping Ads? Read More »
Suffering from finding negative keywords from the campaign? So, here in this guide, you will Completely know about “how to find 100% right negative keywords?. As we know, search ads campaign and shopping ads campaign 90% success depend upon how many keywords we will put in negative keywords? Have you asked yourself why we find …
3 Best Steps To Find Negative Keywords For e-Commerce Read More »
Haven’t you heard about the saying “Every Penny counts”! Well, it really does when it comes to PPC. Wait. What was PPC actually about? “PPC marketing is one of the most widely used forms of online advertising. In this form of marketing, advertisers have to pay some amount of money when a user clicks on …
Shopping in real life to online stores one must always be very particular about their choice. Choosing the right platform is not as easy as it seems to be! Google Shopping ads are the best source for an e-commerce store to drive a substantial amount of traffic that converts well into customers. In the Shopping …
When we create any ad creative, content, landing page or call to actions for the landing page we keep user behaviour in mind, but sometimes users don’t interact the way we have expected and the user behaves differently. In that scenario, do we have a plan b? So there is an option that is to …
Strategies to understand & implement A/B split testing Read More »
Google Merchant Center is an online platform that helps online e-commerce businesses to submit their store and product data through feeds, such that their products can appear in google shopping search results. The store and product data mainly comprise product information, pictures & prices which afterward appears in google shopping search results when someone searches …
How to Use Google Merchant Center: An Ultimate Guide Read More »
